Changing how you market your event can make a big difference in how many people attend and how much money it makes. With the explosion of digital technology, there are limitless ideas to promote your event online!
There are lots of strategies you can use to spread the word about your event, from traditional media like blogs and social media sites to more unconventional ones such as posting pictures of yourself with your mouth wide open or putting up fliers at cost-effective locations.
Some of these marketing tactics may feel a little weird at first, but they will all go together to create an impressive promotional campaign that gets the attention of potential attendees.
If you are struggling to come up with ideas to promote your event online, there is one ultimate solution! Hire professional help. You might not think of it, but most large companies have resources available to share tips and tricks for publicity.
Many times, they will even pay someone to do it for you! By outsourcing this work, you will save time and energy for things that matter more than just advertising your event.
Buy ads on the internet, if you need working ideas to promote your event online
There are many ideas to promote your event online without using too much money. Some of these include creating an Instagram account, posting on social media sites like Facebook and Twitter, and even buying advertisements on websites that feature products or services related to yours.
By investing in advertising on other sites, you will get more exposure for your event!
Most people have heard of website advertisement programs such as Google AdWords or Bing Ads, but there are others. For example, YouTube sponsorships allow you to advertise by putting up a banner or video ad for your product or event.
There are several ways to make money marketing events, and it is not necessarily limited to just spending lots of cash on expensive campaigns. By being creative and looking into alternative revenue sources, you can start making some extra income.
Create a Facebook page if you want ideas to promote your event online
This is one of the most basic ways to promote your event online, but it’s also one of the best. Creating an event business page on Facebook allows you to easily share tips and tricks, as well as announcements and events related to your field or career.
By adding some content and linking out to other sites and services, you can boost engagement and traffic for what you’re promoting!
Running an event means there are always things to do, so don’t forget to keep posting about something new every day or twice a week. (And if you have any tips or tools that work, feel free to add them.)
Another way to use this tip is by using the “sponsored” feature. By paying a small amount of money per ad, you get more exposure and attention for your product or service.
This is perfect for event professionals who want wider recognition for their skills or expertise. There’s a very limited budget for ads, so try to find your niche markets and spend time focused on those groups to achieve your goal with little investment.
Create a Twitter account
Having an online presence is important if you want your event to get noticed. With the ever-growing popularity of social media, it is easy to create an account for yourself via sites like Facebook, YouTube, and Twitter.
By having these accounts, people can easily look you up and find out more information about you and your event!
Your twitter account should include your first name, last name, email address, phone number, and a short description that includes what kind of event you are hosting and when and where it will be happening.
People can also check your LinkedIn profile to see how well you manage your career and whether or not you have anything impressive under “About me”. You should make sure to update those profiles as needed so they match what you are promoting with this article!
Weekends and evenings are great times to post on all three of these platforms, as most people will likely be awake at that time.
Buy ads on social media
Advertisements can be placed on all sorts of sites, including YouTube, Facebook, and Twitter. With the right amount of exposure, you can pick your site or website very freely.
There are two main reasons why buying an advertisement is a good idea for promoting your event. The first is cost-effectiveness. It’s much more affordable than other types of marketing, making it possible to do large-scale events.
The second is that the content you advertise does not need to relate directly to your event! This allows you to put in some flashy advertisements that appeal to someone else.
Your audience will enjoy viewing the advertisement and finding out what it is before coming to your event, which helps promote engagement.
Encouraging people to subscribe to your email list, is another great idea to promote your event online
A growing number of online platforms offer free tools to help you connect with others and promote your event or business.
By adding an “Email List” feature, you can create an audience profile for yourself or your organization where members can enter their name and email address and receive updates, announcements, and content related to your event or business.
Distribute promotional materials
One of the best ideas to promote your event online is by distributing appropriate promotional material. This can be an item such as a business card or flyer, or it could be something more elaborate like an advertisement or website article.
Whatever form it takes, you must give enough information about your event to clearly define it and get people aware of it.
By doing this, they will know what your event is and who is hosting it! Distributing flyers, advertisements, or websites are all excellent ways to spread the word about your event.
Offer a giveaway
Giveaways are a powerful way to promote your event! Companies that give away free things use them with a purpose- they want you to buy their product or service.
By offering something for free, you draw in new people who would otherwise not know about your event.
The more popular an item is, the bigger effect it will have. Use products that people already know about so that their impact is higher.
Something simple like a book can be given away through a website or social media channel. More expensive items such as clothes or gadgets may need to be sponsored by the seller, but even then, no payment was made except for exposure.
Interactive giveaways are better than just giving someone a thing because you get more information about the person attending your event. If you find out that they are related to the company, you could offer additional discounts or deals to them.
Ask your audience to join your event
Holding an event does not end when it is over. After you share the location, time, and agenda with people, they can start sharing the information with others!
By having a giveaway or prize for attendees, you are creating an incentive to spread the word about your event.
People love getting something free or money, so offering this is a great way to boost attendance.
However, make sure that the prize is significant enough to be worth the effort of attending. It should at least be cost-effective as well as give you exposure.
You could give away fliers, t-shirts, or even entry tickets to your event. This would depend on what your event is and if there is anything like this already in place.