Make the most of user-generated content

Creating a bond and sense of community among your audience are crucial aspects of your business performance and long-term success. Nowadays, there is fierce competition fighting about customers’ attention, so setting a place in their hearts and minds may be a good strategy. 

There are plenty of marketing strategies that rely on relationships with customers, but there is one that engages the customers the most – user-generated content. Considering that people constantly post stuff on the web, why not take advantage of this habit? They love to brag about new products, so as a brand, you can use these praise posts as user-generated content and promote yourself. How does it work and how to make the most of it? Keep reading!

What is user-generated content?

As the name indicates, it is content created and delivered by your audience and followers. It can be done both by your regular clients and new customers. Such type of content may greatly influence purchasing decisions. It is a proof that your products are used by “real people” not only by e.g. paid influencers. Thanks to user-generated content, your loyal customers can show your prospective customers how to use products or share some tips and general opinions. It really increases trust and awake curiosity about your offer. What exactly is the user-generated content? Here you go:

User generated-content examples:

  • social media posts about your products
  • Instagram or Facebook stories about using your items
  • product reviews on customers social media channels 
  • blog posts on business clients’ websites 
  • webinars about your products or services
  • pictures, videos or texts in the opinion section on the product page

Pros about user-generated content

Why is it worth spending some time and putting in some effort to encourage your customer to make some beautiful photos or record inspiring videos? There are a plethora of reasons, here you can read a few.

Driving a brand desire

People are quite envious by nature, if they see that somebody has a given item they want it too. Such content is a great way to spark this desire and target their purchase decision a bit. By publishing customer content or their positive reviews about you, you prove that it is worth buying your product and trigger potential customers even more to do so.

Sparkling the brand desire is a great way to acquire many new customers and have a chance to bond with them. Making them look forward to your product for a longer time should be your goal. 

Increase trust

When “real people” show that they use your product and talk or write about it, it is great social proof. After all, over 8 out of 10 people admit they trust reviews over advertising, so featuring this content might provide a big helping hand when making a buying decision.

In general, the more content provided by your products’ users, the better. Additionally, to gain trust, you will also increase your brand awareness and stay on top of your potential customers’ minds. But remember that your customers shouldn’t be your only social media creators, it’s your job, too. 

Making you a “brand for people”

Which means it shows that your products are used and helpful while “ordinary” life. Marketing campaigns try to generate needs and demonstrate how to meet them, but all this is done by actors. Authenticity is better than the most creative script. 

Influencers may not be as persuasive as those they know or who belong to the same social group. Referral marketing follows the same rules, it works because it is more down to earth and simply saying is more realistic. 

Now that you know what the user-generated content is and why it is worth using this content creation, it is time to learn some tips on how to make the most of this content strategy. 

User-generated content tips & tricks

How can you boost the benefits of user-generating content? This is a good question, and we have a few answers for you.

#1 Ask both your loyal  and new customers 

If you have a strong bond with your group of customers, you can use it. If you have a group of loyal clients who buy your products regularly, their opinion (almost certainly positive) about them is well-established. Let them speak for themselves. 


You can ask about their opinion after the purchase and encourage them to publish this type of content. It would also be a great idea to mention this possibility during referral communication. If you run such a program (hopefully with EarlyParrot) you can adjust the content of the emails as you wish. Moreover, you can set such a template with our tool. The email can be configured to automatically send when specific conditions are met, so all you have to do is set the right triggers. 

Let’s suppose your regular client refers you to three new ones. If they made a purchase, you can ask about their opinions and encourage them to provide customer reviews. Of course, you can promise them some extra incentives. 

#2 Organize a social media contest

Competition is a great motivator for people, so give them some. Announce on your social channels a contest for the best user content. It could be a pic when your client uses your product or a short video on how to make the most of the given product. The rules are up to you, but they should be clear. You will see that such an idea will meet with positive feedback and people will be more than willing to make some authentic content and win rewards. In order to keep up with these posts, you should create your branded hashtag and follow the fresh content that rolls in.

What is important to say in this case is that consumer-generated content won’t do much if you haven’t taken care of your social media platforms properly. First, you should gather a community and encourage people to click the follow button, then you can rely on custom content. It will work, provided you have an audience and target to influence. Otherwise, these marketing efforts will backfire.

#3 Take care of user experience

You may think how these two aspects are connected, but believe us, there are. If you want your customers to become your content creators, you have to do your best to meet their requirements and needs. 

Make sure your website is easy to use, and items can be easily found. Also, it should be aesthetic – colours, fonts, graphics should be as coherent as possible. It is very important. Over half of the users admit that this aesthetic aspect is the main reason why they do not return to the website. You see, appearance is crucial.  You should also make sure your product is presented well and described correctly, of course, honestly. It would be also nice to offer post-purchase services like the installation or longer warranty. Additionally, customer service counts as such services, so make sure that all emails and social media queries are answered, and if you run a call center, make sure that no phone call is missed. The quality of service matters too, so all messages should be written in a polite and informative way and your agents should be active listeners. 

Speaking of customer service, you should provide some self service methods in this case and upload a knowledge base and FAQ to allow customers to find needed information on their own.

You should deliver brilliant products and even better service, only this way your customer will be willing to deliver you some content with positive reviews. 

# 4 Make the creators stars

People like to be in the spotlight, especially when it comes to becoming an Internet star. Once your customers deliver you the content, you should distribute it the same way you distribute your own materials. Publish it across your platforms and make a story about these pictures or videos. It is a great idea to tell histories about how the pictures were made or why these customers choose your products. There is always a story! 

But first, before you start being a storyteller you should agree with each author on what can be said and every version of history should be read by the creators. After all, stories are about them. 

It is also a great idea to promote this content via social media platform ads. It would catch users attention for sure and allow you to stand out from the crowd of marketing messages. By taking such a step, you can encourage prospective buyers and user-generated content creators to become involved with your company’s community. 

#5 Deliver the tools

You can provide a special graphic template or video creator to make users’ works coherent and easier to do. It will also be a curiosity trigger to check how it works and what will be the final results. Tolls of this type enhance customer experience and are just plain fun. This way, you can also decrease the possibility of forgetting a branded hashtag or so. 

Helping your community to create and share their experience puts you in a very good place and creates a good association with your brand. It deserves to be remembered!

Delivering your customers some tools may also decrease a reluctance and fear of not knowing how to do it. Thanks to providing them with resources, you meet them halfway and make this situation kind of win-win. As a result, they win because they receive tools, and you win as a result of receiving user-generated content.

Let them create!

This content strategy doesn’t demand much effort from your side. For starters,  you have to encourage people to be creative and deliver you great content. 

We hope that we have encouraged you to use the whole power of UGC. It is  a really great support for your marketing campaigns and support of social media presence. Remember one thing! Even if you flooded your social media account with UGC, you should also publish your branded content and show the “behind the scenes” of creating your products or publish some industry news. Make your social platforms interesting, so people want to be published on it. 

6 strategies to boost your ROI

There are multiple measures and indicators to pay attention to if you run a business. Monitoring its performance requires keeping your finger on the pulse constantly. You have to cover such topics as sales campaign results, a marketing strategy, and the activity of your target audience, etc. One of the most important indicators is ROI, i.e. return on investment. What is it and how to improve it? We are here to tell you. 

The first part of the article provides some basic knowledge about return on investment, its essence, and why it is so crucial. In the next section, you will find some tips for boosting your ROI and keeping it that way. Let’s dive in!

What does ROI mean?

Return on investment indicates the efficiency or profitability of your investment. Efficiency is compared among a number of investment options. ROI attempts to determine how much a particular undertaking has returned relative to its cost. The formula looks as follows:

Simply put, tracking ROI helps you to recognize what pays off for your business. Let’s suppose you invested in several content marketing campaigns. Thanks to following the ROI measure, you will be able to check which one suits your target audience best and brings you more customers at lower costs. You don’t have to buy any advanced analytics tool to check the numbers; all you need is a Google Analytics account and you will find all the necessary information there.  

Why is it important to keep your ROI high? The higher the measure is, the less money you are wasting, i.e. your investment is paying off. As a business owner, you probably know that staking money in the wrong investments won’t bring profit, so you should put your resources into investments with strong returns and reduce costs wherever possible.

Boosting ROI: our tips & tricks

#1 Create bonds with your customers

There are no marketing budgets for building customer relationships specifically, but there are ones for referral or loyalty programs. The former allows you to increase conversion rates and CLV at very low costs. Referred customers’ lifetime values can be even 16% higher compared to non-referred ones. It provides a great opportunity to focus on your customer satisfaction and take care of them so that they stay with you for longer. How does a referral program work? Similar to loyalty ones. Your existing clients get rewards in exchange for you acquiring potential new customers. Each of your clients receives a link to share with a group of friends, and every time the referee performs a desired action like registering for a newsletter or purchasing, both parties (or just one, it depends on you) can earn rewards! Referral marketing may be very profitable for your business since it can bring you new customers just for the cost of giving them a discount or free items. Want to give it a try? Register at EarlyParrot and create your program in a flash!

The same rules apply to loyalty programs, but here your customers can, for example, collect stamps and receive a 50% discount after collecting 10 of them. This is one of the most effective strategies for building strong and long-term bonds with your current clients. It is a popular way to do so too, as an Accenture report shows that 90% of brands have a loyalty program or some other form of customer engagement (referrals count here too!).

#2 Reduce abandoned carts

Easier said than done, right? But it isn’t impossible to reduce this number to as low as possible. How to do so? We are here to tell you. First of all, analyze the moment of abandonment, whether it happened at the payment stage or when selecting delivery methods. If so, analyze the options you offer. It is always a good idea to offer more than fewer so that people can choose what they are more comfortable with.

Furthermore, pay attention to your website structure, if users can seamlessly switch between various pages, how the search engine works, and if it is generally bug-free. Your site is one of your marketing channels, too. You can think of it as your company’s business card, so it should run as smoothly as possible. Perhaps a client is still considering a product because there is not enough information about it? You have to be sure that the description includes EVERYTHING that may be in the interest of your clients – sizes, colors, compositions, etc. This is a good place to highlight customer reviews and some user-generated content too, so if your customers send in some pictures with their product reviews then use them! They can be game-changers for indecisive clients. 

If a customer simply put items into their basket and left them unpaid for, remind them about stuff waiting in their cart. You can use SMS marketing or even send an email. No matter which marketing channel you use, be polite and make the message encouraging. Moreover, do not send such info straight after the client left your website. Wait a day or two, so that you do not overwhelm them. You can use marketing automation tools to plan such actions, and you can read more about automatization below. 

#3 Focus on conversions 

Conversion rate is very closely related to ROI. Simply put, the higher your conversion rate is, the greater the chances of improving your ROI. Why are conversions so important in this regard? Well, it depends on what you mean by conversion. Let’s say you invest in social media marketing and set up Facebook ads, then every time users click on them and purchase from your store your conversion rate is boosted and so is your ROI. In other words, the return on your Facebook ads investment increases. 

So, how to achieve marketing goals like having a high conversion rate? Let’s stay with the example of social media; your marketing efforts will pay off when you focus on what you publish. Ads are a great option, but social networks are mostly about your feed and what you publish, so concentrate on that. Thanks to social media channels, you can build a community and strengthen bonds with your customers. This will also affect your marketing ROI. Establish your own hashtags, encourage your followers to post about your brands, highlight customers reviews on your profile, and reward user-generated content. The latter provides social proof that your product works and is worth a client’s money. Such aspects are crucial for potential first-time buyers and can be the final trigger to purchase. 

#4 Automate your processes

By automating your processes, you can make them more efficient and improve your workflow significantly. There are lots of tools supporting this aspect. Email and social media marketing autoresponders are the most popular, but you can automate basically every part of your strategy – from the very first step of the marketing funnel until you send a “Thank You” email. 

For example, suppose we have encouraged you to implement referral marketing with EarlyParrot. In this case, you can design templates of your default emails and allow the tool to communicate with your clients on your behalf. Our tool can say “congratulations” when they earn a reward or “welcome” to new referred customers. It makes communication quicker and more efficient. Such processes handle repetitive actions for you and allow you to focus on more crucial aspects.

Keep in mind that investing in digital marketing should go hand in hand with automation tools if you are to make the most of it.

#5 Implement testing

Efficiency demands testing, so provide it! If you want to stay up-to-date with what is going on with your strategy and whether there is progress or not, you should follow KPIs and check out alternatives! It can always be better, so it’s worth trying. 

How to check what would work best for your business? Web analytics and A/B testing comes in handy. It is a way of comparing various marketing methods or elements and checking which one works better for your business. Through this approach, you will be able to identify the weak points of your strategy and come up with something different! How to run such tests? Because it’s not rocket science, you won’t need to hire a team of specialists to manage it. Depending on the market you operate in, the niche you’ve selected, and a few more aspects, the complexity and direction of your tests may be different, but here are a few things you might want to consider:

  • landing page copy
  • CTAs
  • headlines
  • graphics
  • fonts
  • website layout 
  • links
  • colors
  • website architecture and navigation

Checking the above elements will give you a big advantage over your competitors and make you stand out. When testing, don’t check too many different elements simultaneously, as this will make it impossible to determine which one caused specific changes. 

Once you recognize what works the best for your enterprise, you will be able to increase your income and so your ROI will rise too. 

#6 Use various platforms

To increase earnings and thus take care of your ROI, you should be in touch with your audience around the clock and try to stay in their minds as long as you can. As we mentioned at the very beginning of this article, communication and bonds with your customers are very important. The same rules apply to awareness; you need to stay at the forefront of their minds. For this to happen, you should be present on a variety of channels and not focus only on one method of communication. Use social media, emails, chats, and IVRs. In order to satisfy your customers’ needs and remain in their minds, you must work from all angles.

To be clear, we are not discussing marketing alone here but the overall performance of your business. Take care of the user experience, customer service, and post-purchase services, etc. Be present at industry events and let people get to know you better there. Differ your distribution channels and put yourself out there. The key is to focus on delivering high quality via various channels and be open. This way, you will maximize your chances of higher income. 

Start increasing your ROI now!

Making your ROI high is not the simplest task, but it might not be as hard as you think it is if you focus on the goal. And it is almost a piece of cake if you follow our tips! 

Increasing your ROI means increasing your income, but you shouldn’t put the money aspect first all the time. What or rather who should come first are your customers, both existing and potential ones. That is because happy customers are the ones who spend the most money on your items. Keep them satisfied in the first place so that you can meet their needs and deliver high-quality services. Increasing your return on investment will follow as a result.

#ParrotInspires: 8 things to research before launching your referral program

Launching a new referral program always awakens some emotions, but to increase your chances of success you have to be sure to check every aspect before the big day.

A program that is unfinished or littered with bugs won’t bring you many customers. Instead it will send a clear message – since the program is not of the highest quality, your products probably won’t be either. 

Making double or even multiple checks is not a waste of time, it allows you to save time on starting the program again from scratch and also to save face. Hence it is worth spending a few more minutes to check now and not be embarrassed later.

What should you pay attention to? We will provide you with a checklist that you should go through every time you release a new program. Grab a pen and get ready to make a few notes.

Make sure you review this list again before you begin thinking about your next referral program. 

4 things to check before you create a program

There are a few aspects to check before you start designing your program. Thanks to this list of them you will be able to adjust your plan from the start and avoid unnecessary mistakes. Before we cover the foundations of every business venture, i.e. research, we want to point you in the right direction. You should think about what you offer, the quality of it, and whether or not the time, money, and effort invested in your program is likely to pay off.

#1 User experience is crucial

You should analyze whether your offer is simply good enough to become a customer referral before you think about developing one. In case you quickly answer “Of course, it is!”, just hold on for a minute. We believe that you do offer the highest quality of products or services, but your business performance should be flawless. The quality of your products is not the only thing you have to consider, but also think about the customer service you provide, your website’s architecture and responsiveness (the same rules apply to mobile apps), plus the overall level of processes like delivery time and available payment methods, etc. All of them influence the customer experience. Moreover, you should find your USP and highlight it in your communication. Your loyal customer should know how to present your brand to their friends and recommend your products.

Keep in mind that almost 45% of users would tell their friends about a bad user experience, and it is not the type of (un)referral that you want. 

#2 Conduct proper research 

It may seem a little tedious, but this is an obligatory and crucial step to make your program successful. You have to know what your competition is up to. Therefore, take a closer look at their programs, how they work, and what they offer, etc. Focus on their customers and whether they are willing to participate actively in their programs or if they are not interested in them at all. 

Analyzing the rules of your competitors’ programs, rewards, and strategies can be a great benchmark for you. You will be able to check which solutions work for your target audience and which you should rather avoid. Copying competitors’ strategies is obviously not advised, but observing their mistakes is. 

#3 Choose your templates

In marketing, communication with your customers is essential. Therefore, choosing the most suitable and clear template should be your priority. It will be necessary to announce the launch of your program and then later communicate with participants through this method.

The template should correlate with your brand’s visual identification – colors, fonts, and logos, etc. The style you write in also should be your focus. It is not so easy to write a good and catchy referral email, but no worries because you can find a few tips here.

Speaking of communication, you should also design the share message, i.e. the text that will appear when a customer shares their referral link via social media. Catchy, polite, and encouraging is the ideal approach. You should tailor the message to the social media platforms that your potential customers use. 

#4 Decide on the software you use

To automate the process, you should choose a piece of referral marketing software. It should be easy to integrate with the apps you use on a daily basis such as your CRM or email provider. Also, the perfect software should allow you to tailor each aspect of your program as you wish. Good news! EarlyParrot ticks all of the boxes.

It cooperates seamlessly with most of the CRMs like WordPress or Joomla, and moreover if you run an eCommerce store then WooCommerce or Shopify are available too. With our tool, you can tailor each step of your program and automate it. EarlyParrot handles communication on your behalf and has your back when it comes to saying “Thank you!” or congratulating recipients of rewards. Furthermore, you can even tailor and brand referral links. All you need to do is design the messages, customize them, and you’re done!

4 things before you launch the program

Let’s suppose you have created your perfect referral program and covered all of the required steps. Before you click launch, you should be 100% sure that your program is without the smallest flaw. Don’t be hot-headed, take a deep breath and examine the issues below.

#1 Check the technical aspects

They are the engine of your program. If there is a bug in the code or a link directs your clients to a 404 page, then there is no way you can be referred. Why would users recommend something that doesn’t work?

Therefore, double-check each step of the referral process. From the very beginning, i.e. invitation, until the very end, which is receiving the rewards. Review whether or not the appropriate emails arrive and referral links work, etc. If you offer a mobile app, you also need to pay attention to referral actions. The goal of mobile apps is to simplify our lives, so be attentive to them in order to fulfill this objective. You can lose many clients if your program doesn’t work on mobile devices. (p.s. if you don’t have an app then you should consider it –  in 2019, more than 60% of US time spent on digital was using smartphone apps).

source

#2 Plan the promotion

Launching a new referral program without proper promotion will not attract many potential customers. That’s because they won’t even be aware of it. To provide a positive experience and higher conversion rates, you have to make some noise about your referral marketing program. You could use content marketing and write a few blog posts about the program or upload a few social media posts. You may also want to send your entire customer base a newsletter ahead of time and invite them to join later. Maybe a sort of early-bird discount code would work? What should you do to promote your referral program? For example, your marketing strategy should include:

  • content marketing – blog posts, social media, landing pages
  • Google and social media ads
  • affiliate and influencer marketing
  • contests for current customers.

To recap, if you want to provide a successful referral program then you have to promote it well and in advance. People have to hear about it and become curious. Catch the attention of your satisfied customers when they are at their most positive point, i.e., right after purchasing. In a “thank you” message, you should mention that your refer-a-friend program is around the corner in order to increase their interest. You can also reveal one or two types of referral rewards. This way, you will be able to gather new participants at very low customer acquisition costs.

#3 Deliver clear messaging

Promotion is crucial to providing a successful referral program, but you should also explain what it is about. When you encourage users to join the referral program, you should also direct them to a page that outlines the details of it; terms of use, the types of referral rewards you offer, and a step-by-step guide on how to sign up and make a successful referral. You should create such a landing page and link to it whenever you mention your refer-a-friend program. 

Additionally, it is important to highlight this page on your website, as active users of your site might find it interesting too. The average customer shouldn’t have any difficulties finding that subpage and understanding what it indicates. You need to use simple language and be specific. Ideally you should provide some graphic or video material on how to sign up and begin the referral process. Remember that such a page is a part of your content marketing strategy, therefore it should be coherent with the other elements. Both text and graphic content should look like a part of your business model; language, colors, internal linking. You should pay attention to detail, as only this way will content marketing work. 

#4 Set tracking tools

So your happy customers start sharing referral codes, your brand awareness increases, you gain new, loyal customers, and everything is going like clockwork. There is one “but” – you have to track your customers’ activity, who shares the highest number of referral codes, and who is the most efficient referrer, etc. This way, you will be able to recognize whether or not your referral rate is increasing, and you can follow that straight from your referral marketing software. With EarlyParrot you can track program metrics from your dashboard. Furthermore, if you prefer to follow links and program performance from your Google Analytics tool, no problem! Use RocketLink to upgrade your links and keep following them via your Google Analytics account. 

Design it and launch it!

As you can see, launching a referral program should be well-planned and thought out. There is no need to rush. Before you start designing your referral campaign you should pay attention to the issues pointed out in the first part of this article:

  • user experience
  • research
  • communication and message templates
  • software

Also remember to look at the points discussed in the second half of this article after launching your referral program:

  • technical matters
  • promotion
  • instructions
  • tracking tools

Once you cover all of these above issues, your referral program will be ready to conquer the market. Go live and profit from it!

How can a small business manage referral marketing? – our guide to success

Customers bring power to the engine of every company, whatever its size. However, it is small businesses that value every customer the most. Why? Because they do not have many, so each new customer means a lot more.

Such small businesses often seek various online and offline ways to acquire new customers. One of these methods is referral marketing, and in this article we will share with you everything you need to know as a small business to start your adventure with referrals and reward programs. 

One more time – what is referral marketing

Referral marketing is all about the power of…words. It works by rewarding your existing audience with various incentives in exchange for referrals. For it to be a success, referrers have to first share their unique links on channels such as Facebook, LinkedIn, WhatsApp, and Twitter. They are then rewarded for spreading the word and acquiring you new clients and subscribers. It is a highly profitable form of marketing with many benefits for businesses, especially those small ones.

What is interesting is that people trust referrals from friends 7 times more than any other advertising method due to the perceived authenticity of a referral. Moreover, 92% of customers trust referrals more than advertising, and referred customers usually spend 16% more than other customers. Interesting, right? 

Let’s discover some of the greatest advantages of a referral program that small businesses can expect to benefit from.

How small businesses can benefit from referrals 

  • referrals = new customers 

When your existing audience recommends your company to other people, often across various channels, you will increase your brand recognition, brand awareness, and customer acquisition rate. 

The more people who recommend your brand, the more customers you will get and, as a result, the more income you can earn. All of this contributes to the growth of your small business, both in terms of profit and experience. 

  • growing an online presence 

The more people who talk about your brand, the bigger your online presence becomes. Hashtags, mentions, screenshots of your profile or website, or even something as simple as plain text with the name of your business on it can contribute massively to building a strong online position. When customers recommend your company, they become your company’s advocates and help you to increase your outreach in digital media by talking about the benefits of your products and/or services on your behalf. 

  • enhanced brand reputation

When people recommend your brand, it means they trust you. No one will recommend a brand to their family or friends if they do not like it. As more people start talking about your brand and inviting others to try your services, your brand reputation increases and this will contribute to creating a positive brand image.  

  • happy customers

Incentives are usually what encourages customers to participate in a referral program in the first place. Rewarding your customers for their help is a great way to thank them for their time, as well as to make them satisfied with your services. 

Happy customers are more likely to return to your company in the future, especially when it comes to first-time buyers. Starting your relationship off with a nice surprise will be beneficial to your business in the long run, trust us!

  • improved sales revenue and higher conversion rate  

Whilst it is true that incentives and free gifts do cost your company money, a referral marketing program allows you to generate more profits, attract more customers, and vastly increase your ROI. Moreover, traditional customer acquisition is quite expensive, so a program like this will allow you to generate more income at a lower cost. 

Top 10 referral practices that every small business should know

#1 think of a valuable incentive

Customers love incentives, there is no doubt about that. Research shows that 75% of consumers, i.e. 3 in 4 of your customers, favor companies that offer rewards. Moreover, around 70% of consumers are likely to recommend a brand provided they offer good loyalty programs. 

So, what can you do with these pieces of information? You want your customers to like your brand and keep coming back, right? The best thing you can do is offer them nice incentives for their loyalty. Think of valuable rewards that you could offer to your customers for simply referring your brand to their family and friends. Your customers will value your company for its personalized and friendly approach towards them. 

source: Revolut newsletter

#2 be creative 

When thinking about what incentives would work best for your customers, do not be afraid to get creative! Think about the type of business you run, as well as what sort of products and/or services you offer. Original and unique incentives will drive customer loyalty and enhance brand recall. It is a great way to build up a special place for your business in the minds of your customers. 

What are your options, then? You can choose from gift cards,  discount codes (on next purchases or those over a certain amount of money), free products, additional samples, extra reward points, free company merchandise, complimentary bonuses (e.g. free plan upgrades), and more.

#3 know what your customers like

There are plenty of gifts and bonuses to choose from, but keep in mind that not everything will work. This is why you should pay extra attention to your average customer’s profile and make sure you know what they would be happy to receive. 

For example, if you run a business that offers relatively expensive and luxury products, you could offer a discount code for the next purchase a customer makes. If you run a company that sells beauty products, like make-up and hair care, chances are that your customers would love to receive free samples or gifted products from your offer. In a similar fashion, if you run a Saas (Software-As-A-Service) company, a great way to encourage referrals is by offering a free subscription upgrade for a certain amount of time. Pick whatever suits your business model best!

#4 be grateful 

Your referral program should not finish with simply asking your customers to refer you to their friends and family. In fact, this is only the beginning of your work and there is much more to come after that! 

First things first, start by thanking your customers for their time and dedication spent recommending you, as well as showing appreciation for the trust of those accepting invites. A simple ‘Thank You’ can change whole relationships with your current and potential customers. It is also a sign of respect and lets your customers know that you care about them.

#5 think of the right promotional channels and utilize them proactively 

No matter how great your incentives are and how happy your customers will be to receive them, if you do not promote your referral program properly you will not be successful. You need to raise awareness about it and, therefore, your choice of promotion channels should be well thought-out and planned. Focus on those channels that bring you the most profit, as well as those where your audience is wide. Don’t wait for referral links to appear out of nowhere, but instead create conditions for that to happen!

You may want to think about proactively promoting your referral program on: 

  • Facebook

with over 2.7 billion active users, Facebook would be a great way to spread the word about your program. What is more, the average Facebook user has 338 friends on this platform, and so that is how many people you could potentially reach if just one person shares your referral program and invites their friends to try your company. 

  • email marketing

As email marketing is still one of the most profitable marketing channels, with the possibility to boast your ROI by 4,200%, you may want to consider promoting your program this way.

  • direct mail 

Another great way to encourage referrals is by sending your customers short notes after they order from you. Consider it as a “thank you” with an invitation to join your referral program. Your customers will appreciate this kindness, and chances are that they will recommend your brand to other people as aresult.

source

#6 don’t forget to follow up

Follow-ups are extremely important in all circumstances. You should always pay attention to your communication with anyone and make sure your messages reach the intended recipients. In a world where everything is moving fast and people often have a lot going on in their lives, gently reminding your customers about your offer is a great way to reach out to them.

source

This applies to when you first send out an invitation to your customers to encourage them to refer your company to other people, as well as after someone successfully refers you and receives an incentive for doing so. The latter is particularly important when the incentive is a discount code, for example, as a customer using it means a new sale for you. So you do want them to use it, right?

source: Revolut newsletter

#7 make interactions fun and engaging 

This tip depends on the type of business you run, but try to think of ways to make communication with your customers fun and engaging. You could use funny graphics and text, as well as add elements of personalization. 

Make your messages memorable and easy to remember. What you should be trying to achieve is staying in your customers’ minds for as long as possible. When this happens, they are far more likely to join your referral program and interact with your brand more often. 

source

#8 make the process easy 

Great incentives, distribution channels, or even catchy images and text are all great ideas, but they are not enough. Your referral program should be easy for people to participate in. Try establishing some simple ground rules and make the process itself easy to follow. 

You surely do not want to receive emails on a daily basis from hundreds of consumers asking how to correctly refer your brand to their friends. What would be even worse is a customer thinking they correctly invited their friend, but in fact they did not do so successfully and you are unaware of this. That is why you should pay attention to the user-friendliness of your program.

#9 check out your competitors

Competition plays an important role in the performance and success of your business. For this reason, you should pay attention to what your key competitors are doing, including in terms of loyalty schemes and referral programs. 

It is even better if you compare yourself to the top-performing companies in the industry rather than to those with worse performance than yours, as usually the former will have more customers and therefore make greater profits.

To check out their approach to customers, we have a little sneaky tip for you! Go incognito and place orders at your competitors’ stores. Find out how their average customer is treated, what sort of emails are sent to you, how quickly orders are processed, what their communication skills are like, and more. Pay attention to their online reviews too!

Knowing all of this will allow you to spot areas for improvements within your organisation, as well as features that deserve some appreciation and celebration. Do not waste time. Go and check out your competitors now – you can really learn a lot!

source

#10 pick the best customer referral software

Last but not least: the mastermind, the omega to your alpha, and your number one companion in terms of referral marketing – an efficient and powerful piece of referral program software. Without one, the chances of growing your small business with referrals are significantly decreased. 

What you need is a brandable, easy to integrate referral marketing solution that will make your experience with referral marketing pleasant and enjoyable. With tools like Early Parrot, a popular and highly regarded piece of referral marketing software, you can take your small business to the next level by:

  • lowering your Customer Acquisition Cost (CAC)
  • Accelerating the growth of your business 
  • encouraging customers to spread the word about your great services 
  • getting more repeated sales and satisfied customers

The good news is that you can now test out Early Parrot for free with no time limit! Give it a try and experience for yourself how great referral marketing can be. 

A successful referral program strategy is closer than you think

Now you should know what referral marketing is, as well as its key benefits and some best practices for running a successful referral program as a small business. 

With referral marketing you will:

  • gain new customers quicker 
  • grow your online presence and increase brand awareness 
  • generate more income at a lower cost
  • keep your customers happy and eager to come back 

Follow our guide to ensure that you will run a truly effective referral marketing program. Small businesses can succeed quickly too, and this article shows you how! All you need is time and dedication for success to come. Trust the process and enjoy growing your business in a fun and active way! 

If you are interested in learning more about referral marketing and its perks then do not hesitate to check out our blog where we share our knowledge with people who need it. We hope this article helped you!

What is a marketing funnel?

The sales funnel is something you have probably encountered when starting your business. Basically, it is the first step to maximizing your profits. Such a funnel is a visual presentation of the sales process from scratch up to lead generation. It helps to plan and organize your actions efficiently.

A marketing funnel is another type of funnel. It’s essential to understand how the marketing funnel works and how to use it when designing your marketing strategy. In this article, we’ll describe its essence, stages, and what it has to offer from a sales perspective.

What is a marketing funnel?

You can use a marketing funnel to map out the customer journey, all the way from awareness (the moment your business first comes to their attention) to purchasing (when they are ready to purchase your product or service). A funnel can also include cross- and up-selling in addition to post-purchase follow-ups.

In other words, marketing funnels are a visualization of a customer’s path from their introduction to your business to finalising a purchase. It helps to understand your target audience’s point of view and helps them to make the right choices (i.e. buy your products or services). The “old marketing funnel” was based on the AIDA model, which consists of four stages: Attract, Interest, Desire, and Action. Nowadays, there are five stages of the marketing funnel. We will discuss each of them in detail and point out which aspects you should pay attention to. 

Marketing funnel stages 

Marketing funnels are often visualised as an upside down pyramid or, unsurprisingly, a funnel. The first stage is at the top, and the customer path goes downwards through the funnel until hopefully reaching the bottom. Moving down, the number of potential purchases decreases as the quality of leads improves.

Stage one: Awareness 

In this phase of the consumer journey, your potential buyers are aware of your brand and products. Here you have to deliver your prospective customer a good reason to go through the following stages. The awareness stage is dedicated to letting people get to know you better and connect with your brand. Nevertheless, you should hit the ground running if you want to attract your potential target audience. Focus on visibility – Google searches, online ads, and email marketing should all be of interest to you. More than 70% of people look for information through search engines, so it is worth being prominent in the results of them.

Stage two: Interest 

Now is the time to catch the attention of your target customers. You should surprise them by increasing your marketing efforts. To keep your potential customers interested, you should design a unique marketing strategy. Offer valuable content like white papers, case studies, and insightful blog posts, or make use of video marketing. At this stage, you should focus on grabbing the attention of your prospective customer base.

Stage three: Evaluation

Although this is also called the consideration stage, the main issue is that customers examine their options and so your role is to show them that your product is the best choice. Use social media and content marketing materials. At this point the customer experience is crucial, so hedge your bets accordingly. Evaluation is a critical point in the purchase process at which customers decide whether to stay in your marketing funnel or move on to one of your competitors. 

Stage four: Commitment

The decision has been made; potential customers are ready to purchase from you. This is the final stretch, but you cannot rest yet. Now it is time to present your solution at its finest, so you should send a clear marketing message that your products are the best and demonstrate why. This is the right time for offering product demos or free trials, which can speed up purchasing decision-making. 

Stage five: Sale

Mission accomplished: your customers have made purchasing decisions and gone through the whole funnel successfully. This phase is often called the conversion stage. In other words, a potential client becomes a current customer, which means you achieve your ultimate goal. Although this is the last phase of the marketing funnel, the customer journey is about to begin for good. Now you have to take care of customer retention and ensure that the purchase stage is not the end of your relationship with the customer. It should instead be the beginning of a strong connection.

Marketing funnel vs sales funnel

Although both of the funnels end with a purchasing decision, they map out customers differently. Some say that the marketing funnel is just the beginning and it ends when the sales funnel starts. This is true in a way, since marketing is about attracting people while sales aim to maintain customers and repeat the purchase process. 

A marketing funnel is focused on presale steps and gaining a customer’s attention, whereas the sales funnel (hopefully) leads to them making a purchase by focusing on encouraging constant action. 

To recap, building awareness, sustaining interest, and evaluating customer satisfaction are the objectives of marketing funnels. The main focus here is the customer. In the case of the sales funnel, the goal is a successful sales process.

Content strategy depends on the stage of the funnel

As you have probably noticed, at various stages of the funnel, you should generate a variety of content. Let’s focus on that. Have you ever heard about ToFu, MoFu, and BoFu? We can explain. These shortcuts stand for Top of the Funnel, Middle of the Funnel, and Bottom of the Funnel. They concern the content that you should publish at each stage. As a result of making such a division, it is easier to decide which piece of content is most suitable for users at various stages of the funnel. Let’s start from the top.

ToFu

At the very beginning of your digital marketing funnel, your content should reach a wide audience. This stage is dedicated to increasing the number of potential customers, generating more traffic, and catching attention. At the top of your funnel, you have to tell the world that your offer is the best and meets the market’s requirements. 

The purpose of ToFu is to distinguish between potential customers, i.e. people who are really interested in your offer and those who found you by accident. This stage is supposed to educate, so you have to focus on value and sharing knowledge. Let’s explore what type of content you should use to catch a user’s attention and start them on their journey to making a purchase. 

  • blog posts
  • ebooks, infographics, or whitepapers
  • social media posts
  • online ads encouraging newsletter signups
  • case studies

During the ToFu stage, you have to focus more on the problems that your products or service can solve, and less on the offer itself. With all of the above content, you should present possible solutions to those issues and mention that your products may hold the key to resolving them.

If you use ads to encourage people to leave their contact information, you should offer something in return. For that, longer forms of content would be great – ebooks, whitepapers, or case studies, for example.

MoFu

Welcome to the evaluation stage! Your potential client is interested in your offer. The time has come to get to know one another better and check if you are a good match. During the consideration phase, you must convince your clients that your offer is what they are looking for. Now it is time to make a sales pitch and focus on the benefits of your offer. Present all your strengths and show why you are better than the competition. For this, such content may come in handy:

It is also a good idea to ask what your potential customers want to know. You can provide a survey via email or distribute one on your social media profiles. Make sure to keep asking questions and answering them using CTAs. Through promoting it on your website you’ll encourage users to check out your content, and with a call to action you’ll be able to identify any doubts or questions they might have and provide answers immediately. 

By the middle of your digital marketing funnel, you’ll be able to showcase your business from its best side and transition smoothly to the final stage.  

BoFu

You’ve made it to the bottom of the funnel. Congratulations! In this phase, the purchase intent is already very high so your task is just to put the cherry on top. Almost all customers are about to buy products on the home stretch, so if you run a  successful marketing campaign then they probably will. Indecisive users need to be convinced to act, and those who convert should be rewarded for doing so. Do not let them slip; many companies make this mistake. They stop putting in effort as soon as they acquire a client, which is the exact opposite of what you should do. Since customers chose you and not the other way round, you should treat them exceptionally and ensure no dissonance occurs. 

After a client purchases from your business, you have to stay in their mind and keep reminding them about you. It is also a great chance for your business to be referred to their friends or family, so starting a customer referral program can be highly beneficial. If you want to try, EarlyParrot offers a free demo for signing up.

The Bottom of the Funnel stage is to convert clients into loyal and happy customers, so taking care of interesting and useful content should be your no. 1 task. What type of materials should you provide? Here are a few examples:

  • email marketing
  • demos
  • customer testimonials
  • discount coupons
  • video tutorials

During the last stage of the marketing funnel, the main task is to build a strong bond and keep your customers loyal. A single purchase is not enough; you want to be their constant choice that they often come back to, right? 

Over to you 

A marketing funnel is an important factor for providing a successful marketing campaign and keeping your conversion rate high. It helps with understanding the buying process and adjusting your marketing efforts accordingly.

Additionally, during the decision-making process you have to accompany the customer in order to continue delivering the best possible value to them and ensure that your products are best-in-class. 

During the funnel’s final stages, you can not let them slip away but should actually push even harder. Their final decision is close, and once it is made you have to ensure that it is not their last purchase from your business. 

We hope that, thanks to our article, you now understand the importance of the marketing funnel and will be able to adjust your content to the relevant stage. Keep in mind the ToFu, MoFu, and BoFu division and use this method often. Furthermore, you should also remember that making your marketing funnel successful requires time and some persistence, so be patient.

What is a referral rate?

Once you have created a referral program, your job is not done but only just started. To maintain the conversion rate at a decent level and to keep profiting from customer referrals, you need to take care of the referral rate. You can answer several questions about your program’s performance by analyzing this metric.

What is the referral rate and how to keep it at the right level? What is the average referral rate and how to increase yours? Although these things are challenging, they are not impossible tasks. We have your back by providing some tips.

In this article, you will learn how to manage this aspect of a referral marketing program. On this topic, we will discuss the issue of referral rates and best practices to maintain them at a high level. 

Play it again, Sam: what is a referral program?

A referral program can help increase your brand awareness, as long as it is designed well and with a dose of creativity. This marketing channel can bring many new users and increase the visibility of your company, but before we get to creating one we should step back and address the main issue of referral marketing. This way, it will be easier to understand the key metrics concerning online referral marketing and how to keep them at decent levels.

Such programs work as follows: your current customers share a referral link with their friends or family. One of these referees clicks on the links and makes a purchase through it with a discount. This is how your website gains referral leads. Referral sales help you remain in the minds of your clients as a valuable source of savings, and thanks to this they may make repeat purchases. According to this report, the average rate of converting referral leads into customers is 13%. Compared to other marketing types – email (8.41%), influencer (2.55%), or affiliate (0.5%-1%) – referrals score highly. In other words, customer referral programs work. It is also important to add that they bring customers regardless of whether you operate on the B2B or B2C markets. 

A very important issue here is the quantity and quality of referrals. Both aspects depend on your referral methods, but let’s explain what they mean. 

  • Quality referrals are based on mutual understandings – you can perceive a lead as high-quality if they maintain a connection with your brand, are able to acquire more clients, and are willing to do business with your company.
  • The quantity of referrals is easy to explain – it is just the number of people who recommend you to others who become your potential customers.

Referral decisions are not very long processes, but you can make them even shorter thanks to offering good incentives. If you provide tempting rewards to your active customers then they will work harder, and if you offer them to potential customers too then they will click on links with even more enthusiasm. 

You can create a referral program and follow its performance with the help of the right software. With EarlyParrot creating a program will take you minutes and the tool will assist you at each step. You can integrate it with your website in a flash. If you can not find the provider that you use, contact us and we will find a solution.

With our tool, you can customize the whole of each campaign, every client facing page, emails, and even links. Furthermore, there’s no EarlyParrot branding to potentially confuse the user as to whose campaign it is. Feel free to try a demo!

For a complete understanding of rates in a referral customer referral program, there is one more issue to cover – the desired actions of referees. This concerns whether or not a client meets the referral requirements, such as signing up, subscribing to a newsletter, or making a purchase via a referral link. 

Now that we’ve covered the basics, it is time to focus on numbers and the rates themselves. 

What is the referral rate?

There are many referral marketing statistics that present referral marketing as a very successful and cost-effective strategy. Thus, how to check if your customer referral programs are effective?

How to measure the rate?

There is a formula for calculating the referral rate, which is the number of referred purchases divided by the total number of purchases. You can switch purchases to subscriptions or sign-ups, etc. The formula is as follows:

Referral marketing stats say that the perfect referral rate is 2.3% which means that about 2 in 100 purchases are made via a referral URL. Even though this may not sound like much, it is actually not so easy to achieve. 

In other words, if you want to check your program’s referral rate then you should grab a calculator and go for it. It would be good if you reach a score of about 2%, but that is easier said than done. That is why it is time to discuss how to increase the success of your customer referral programs.

Best practices to improve your referral rate

Staying at the forefront of your customers’ minds is not easy. Additionally, gaining quality leads and maintaining high referral rates can be challenging too. However, there is no need to worry. Thanks to the tips below you will be able to boost your referral rate like never before.

#1 Spread the word

Yes, making a buzz about your business is one of the program’s main tasks. But in order to keep the quantity of referrals high, you should take care of your program awareness. First, invite ALL of your customers, both current and past. With EarlyParrot you can do this right after you design your program. You can send an invitation to your whole customer base, which means everyone who has ever purchased from your site will receive an email. This will increase the volume of referrals and remind past clients about you – maybe they will feel encouraged by the incentives and decide to return along with a bunch of referred friends?

As you probably know, one referral leading to another is how the word spreads, not only about your brand but also about your referral campaigns. 

#2 Send a referral newsletter

It is very likely that you use emails as a part of your marketing strategy. If so, this is a very good decision, since more than 70% of Millennials choose this channel as their preferred method of communication with brands. 

If you deliver newsletters about upcoming releases or promotions, why not transfer this practice to referrals. It would be an excellent way to present the terms of your program, rewards, future updates, and maybe the top referrer of the week or month? For this person, a special reward should be in order to provide extra motivation for all of your customers to make some additional referrals.

To send such a referral newsletter you can use email marketing providers such as MailChimp or AWeber and check which works best by using EarlyParrot. You can track the performance of links straight from your account, allowing you to see everything clear as day. 

It is worth mentioning that EarlyParrot can be integrated with most of the popular email campaign providers, which makes creating referral newsletters and fully automating the process even easier with this tool.

#3 Cross-promote

Make use of all the channels you have at your disposal. Advertise your referral program on your website, social media profiles, and anywhere else that makes sense to you. To ensure your program is a success, you need to clearly communicate every detail. Your website should include all of the necessary information, so create a separate page with the terms,  incentives, and deadlines. Describe and explain the whole referral process.

Keep your dedicated subpage up-to-date once it is created. Remember to note changes if they occur. Likewise, you should use social media to promote your program. Be consistent and mention it frequently. Alternatively, you can offer some competitions only for referrers and offer prizes directly to the winners, thereby generating more referral leads. 

#4 Stay on top with reminders

It is necessary to maintain people’s interest, and you can accomplish this by sending reminders. Make use of social media platforms, emails, or even push notifications if your app offers them. You can even use SMS marketing to reach your audience. Remind your recipients about your program and encourage them to participate. By doing so, they will feel motivated to share links. Additionally, your brand will continue to stick in their minds for much longer so that whenever someone asks about a great company in your field, they will think of you first. Such recommendations may positively affect your high referral rate.

#5 Be present offline

Referral marketing works online, but who says it can’t be promoted via offline channels? An expanded audience and a few additional referrals will result from such advertising. 

Provide some offline promotions; distribute leaflets, stickers, and some digital out-of-home advertisements. If you want to promote your program this way and encourage people to visit your website, you should take care of making your links shorter. This way, they will be easier to remember and paste into browsers.

Moreover, such promotion will be a great support to your brand awareness, since you will show up both in online and offline channels. This will make it hard for clients to forget about you, hence it is an excellent way to raise your referral rate.

#6 Offer proper incentives

At least at the beginning, you should choose two-sided incentives instead of one-sided ones if your aim is to increase your referral rate. This will likely be a more engaging way of motivating your customers. It increases the chances of referrals reappearing if you reward both the referrer and the referee. The former will be motivated to make further recommendations, while the latter will be more motivated to join the program and then make their own referrals. 

Increasing your referral rate requires an incentive system. A full article on choosing the best rewards is available to you here. The topics covered include reward systems and types of rewards.

Boost your referral rate!

The success of your referral program depends on the referral rate you achieve and how many referral-driven actions your customers take. You will drive more sales and achieve higher conversion rates as more referrals lead to actions. That’s the main goal of business, isn’t it?

Hopefully, our tips have helped you understand what a referral rate is and how it works. By following the guidelines above, you should be able to improve your program’s referral rate. The main takeaways are:

  • remember what referrals are and how they work
  • focus on communication across various channels – the more people know about your program, the greater the chances of successful referrals
  • try to stay at the forefront of your customers’ minds – keep reminding them that your program is rewarding and it is worth being part of it

These aspects, along with the tips listed above, will help you build referral programs that help you earn more than ever before. Let’s hope for the best!

How to encourage a client to join your referral program?

The market is a little crowded these days. Every day new providers are popping up, and it is harder to reach your target market. But if you run a customer referral program, it shouldn’t be a big problem. Thanks to this type of marketing, your loyal customers can spread the word about you and help you reach potential customers. 

Unfortunately, there is one catch. It is not so easy to encourage clients to participate in your referral marketing program. Although it is not a piece of cake, we have some ideas about how to inspire your current clients to act and make your customer referrals efficient.

What is a referral program?

Providing a referral program can be part of your marketing strategy. The main goal here is to let your customers make your brand recognizable. When you create a program and your customers join it, let the sharing begin. Every customer receives a referral link that will indicate how active a given customer is and how many potential customers reach your site via that URL. Thanks to referral software, you can track how many new customers come to your web via the given link. 

A referral program can be a great help with your marketing efforts, especially if you are at the beginning of your journey. It is a very cost-effective method that does not require much experience, so it is a perfect option for new companies. If you want to learn more about referral marketing, check the best practices or what are the most common mistakes, you can read about it on our blog.

Top ways to encourage your customers to participate in a referral program

Nowadays people are very busy, so it might be hard to encourage them to join one more program and be active in it. Nevertheless, with our tips, you will be able to provide a successful referral program and keep your customers motivated. Below you can find some guidelines about how to encourage your client to join.

Social proof

Steps connected with referral program promotions are not an easy task to handle. It is hard to promote a form of marketing since the purpose of marketing is promotion. Before you arrange a whole marketing strategy, you can use what you already have, i.e. customer reviews and opinions. Such content is social proof and people trust it. Almost 90% of consumers rely on user reviews as much as on personal referrals. In content marketing, social proof is a crucial aspect, but what is it in particular? The most popular types of this relevant content are:

  • social media shares,
  • user reviews, or comments on your website
  • business testimonials
  • expert recommendations
  • influencer marketing

There are more types of social proof, but the above are a good start. You can gain trust by publishing this type of content and potential clients can see that real people are using your products and enjoying them. This is the first step towards encouraging people to join your program. 

Email campaigns

First, you have to inform people about the upcoming referral marketing program. Send invitations to your current customers. Even if your business is new on the market and you don’t have a huge audience, invitations will still work. A few satisfied customers sharing referrals would make a difference. Encourage them to join, present all the referral incentives to them, and describe all the rules. Don’t forget about CTAs and the link to sign up. 

After a while, you can send a gentle reminder to your client base. In such emails, you should be polite and kind. The recipient should not feel that you are imposing your program on them. It is a good idea to add a survey and ask why the client has decided not to participate. Your clients can give you a hint of what will work better if you include a referral incentive-related question in your form, and you can gain feedback to improve your referral campaign this way. To improve the conversion rate of such emails, you may offer an extra reward for completing the survey.

If you need support with your email campaigns, try EarlyParrot. It supports referral campaigns that you can design them with this tool, and manage referral emails with it too. Thanks to this software, each new customer will receive an invitation at the moment when they are the most convinced about your brand, i.e. right after subscribing or signing up. It is worth automating this aspect of your strategy in order to increase efficiency. EarlyParrot works with most of the popular email providers such as MailChimp, AWeber, and ConvertKit, so it won’t be a problem to implement this tool. 

Email signature

If you communicate with your customers via email frequently, you should take advantage of it to the fullest. Nowadays, most companies have and use their own email signatures. Why not add a referral code or link right next to it? At the bottom of each marketing email, you should place a referral message and encourage the recipients to participate. Remember that a referee can become a referrer later too, so keeping this info in your signature and using it in each email can increase the chances of that happening. 

That way, if a client chooses to join, they will find the link in each of your messages rather than just the direct invitation. 

Design a referral landing page 

Referral incentives are not everything that you should keep your customers posted about. If you have loyal customers, it is likely that they visit your website quite often. Moreover, if new clients visit your website, they tend to scroll through a lot of it. Therefore, it would be beneficial to provide all the referral information in one place which is where a specific landing page comes in handy. 

Such pages should include information about:

  • referral rewards
  • time frames
  • referral process mechanics
  • CTAs
  • links to sign up
  • and any other details you might consider useful for your potential users

Such a page should be coherent with the rest of your website, with the same design, colors, and font as other subpages. Content marketing works as long as you don’t deliver one long paragraph of text – you need to differentiate it to make it user-friendly. Add some graphic materials; maybe a video guide on how the program works would be a good idea? 

Stay in the loop

You should keep in touch with your loyal customers. They are the best source of referrals and feedback. In this case, you should focus on various marketing channels. Email communication has already been covered, so let’s move on to social media.

Your social media posts have great power, so be sure to use it. Via these platforms, you can stay in touch with your clients, ask for feedback, and present new solutions or products. Your social media channels’ target audience is similar to your website’s, so it is definitely worth presenting your referral program, asking about opinions, and reminding participants to be active there. They may then also help you with improving your program. 

You can also start rewarding the most engaged social media users with extra incentives. For example, instead of a 10% discount for a successful referral, you can offer an additional 10% for being active on one of your social media profiles. Establish one condition – such rewards can only be received by referral program participants. This can be a massive trigger to sign up.

Speaking of social media, promote yourself via these channels. Set up social media ads and keep encouraging users to join your program. Making noise about it is worthwhile.

Remind referred clients to become referrers

In most cases, when it comes to referral marketing, it is your loyal customers who become referrers. What about new ones? They can become referrers too. 

If you don’t send referral invitations immediately after a sign-up or subscription then you might miss this opportunity, but what if a client buys your product without signing up? You can use a referral link in your signature or start an email campaign, but if a given user does not become your subscriber then they won’t receive these messages. In cases like this, you should take advantage of thank you messages. After each transaction, send emails saying thank you for your purchase and include a message like the example below in the referral invitation:

Thank you for choosing our store. We are more than happy that you used a referral link. Do you want to give your friends a discount, too? Feel free to join us!

Just include the registration link in the email and the job is done! Start sending such messages and you’ll soon see that registrations and referrals will increase!

Choose the right incentives

You may think it’s obvious, but it is not so easy to do. After all, incentives are the biggest motivation. Your target audience’s preferences can change over time, and a free mug with your logo or discount coupon may not be enough after a while. To avoid such situations when the incentives are not a great enough motivation, you have to track your program’s performance. If you see that referral traffic is decreasing, this is a trigger to make some changes. A friendly reminder – with EarlyParrot, you can follow your programs from the dashboard and make any adjustments you need. 

When choosing referral incentives, it can be hard to read people’s minds; you cannot guess what they think or would prefer to receive. That’s the reason why communication with your users is so important. No matter which marketing channel you use, it is worth asking customers what their preferences are in this case and hear them out.

It is worth adding that even if everything goes according to your marketing plan, it is still sometimes worth changing your program’s rewards or terms every so often. If you stick with one solution for too long, people can get bored and uninterested. 

Ask your customers to join!

A successful referral program does not mean that your whole customer base has to participate in it. Of course, the more that, do the better – but take it easy. 

However, you need new referrers in order to keep your program running. It’s not a full-time job. One month your referrers may be very active, and the next month could be quite unprofitable. Finding new, happy customers should therefore be your daily duty.

The most important key takeaway from this article is to keep rewarding your clients and stay in touch with them. The customer experience is extremely crucial if you want to keep your customer base engaged. They must feel that they have an impact on the program and that their voices count. Your clients can become your referral partners, so treat them accordingly. They can be a huge help with obtaining new referrers.

How to build an email list? – the secrets revealed

E-marketing is one of the oldest yet most profitable methods of marketing, all thanks to the so called ‘father’ of email – Ray Tomlinson. Thanks to him, business owners all around the World now have the opportunity to promote themselves directly in consumers’ inboxes with modern email marketing tools like Lemlist. Isn’t that great? It’s like being able to go to potential consumers’ houses and present them with all the amazing aspects of your business or products. Be careful though, because it’s not as easy as it sounds. “What’s the catch?” you may ask. Well, there is one. You need an email list! And just having an email list is one thing, but making it effective can be quite challenging. In this article, we will share with you all the secrets of building an effective and profitable email list. Let’s dive right in!

What is an email list? 

An email list is a database of email addresses of all the people who would like to hear from you. These addresses can come from places like your website, sign-up forms from webinars, blogs, or social media platforms like Facebook and Instagram. Your goal as a business owner should be to, first of all, gather as many email addresses as possible and, secondly, to ensure that those contacts are valuable – meaning their owners are your ideal customers who are genuinely interested in your business. With the right type of audience, your return on investment can reach up to $40 for every $1 spent. Tempting, right? But the question remains, how to actually build an effective email list?

Source: https://webengage.com/blog/email-marketing-automation-turns-one-time-sales-into-lifetime-customers/ 

How to build your email list: the top 12 ways 

#1 Pick the right email marketing software 

There’s nothing worse than an email service provider that lacks vital and fundamental features. Once you have a tool in your hands that outperforms your most outlandish demands, you’re pretty much on track to building a strong email list. Make sure the email platform you pick lets you track the performance of your email campaigns and leads as well as manage your subscriber list easily. Having such insights are extremely useful for customer retention and acquisition. 

#2 Remember about social media 

Make sure you allow your potential customers to sign-up to your email newsletter via social media. With the rise in usage of social media platforms, it is important that you make it easy for people to join your list from these channels. Whether it is an email sign-up form on your Facebook page or Instagram account, providing this option surely won’t hurt your business but may help a lot! What’s more, if your followers see that you post quality content on a regular basis, they will be more likely to generate more leads and join your email list, which is something to keep in mind for the future! 

#3 Offer a free gift 

What could better attract potential future consumers than offering them free gifts? To apply, all they have to do is join your email list. Smart, right? This is a great idea because it contributes to creating positive brand awareness and recall right at the moment of someone’s first encounter with your business, plus you gain a subscriber who could be a potential customer! What’s not to like? 

#4 Engage your visitors with your brand 

There are many fun and smart, ‘outside the box’ ways to turn your visitors into subscribers.  Example? Use a pop-up form that includes some sort of game or a puzzle, for instance, a wheel of fortune. By offering gifts and benefits you will gather huge amounts of subscribers in no time. Considering that the conversion rate for ecommerce businesses is 1.94% (meaning that 98.06% of your visitors will leave your website and most likely never come back), it is important to provide experiences that will contribute to customer acquisition and building a positive brand image. 

Source: https://www.oberlo.com/statistics/average-ecommerce-conversion-rate 

#5 Incorporate ‘email only’ offers 

Another great way to encourage email sign-ups is by offering your audience something exclusive. Rewarding your loyal subscribers for being part of the customer journey is a great way to show non-subscribers that joining your list is beneficial. It is up to you what your bargaining card will be. Example? Free shipping or an extra 5% discount for email subscribers. The possibilities are endless. 

#6 Offer rewards to existing subscribers for referring your brand 

The numbers show that 92% of people trust referrals from friends and family over any other advertising method. This is great news for you. Some customers would do anything for a discount code or a freebie. Ask your existing customers to invite their friends to subscribe to your email list, and make sure there is a gift for both the referee and the referrer because you want to make both sides satisfied. Although the process might seem complex, it’s actually not. All you have to do is pick a powerful tool offering such a solution, such as EarlyParrot. For more details, visit our website explaining the whole process in detail. Having such a tool will help build your email list in no time.  

#7 Look for original opportunities to gather more contacts  

In the world of marketing, you need to think smart. Try looking for unique tactics to gather a bigger audience. One of them could be designing a really cool QR code. Such practices vastly contribute to shaping a positive brand recall and, of course, building your dream mailing list. Have a look at some possible inspiration below: 

Source: https://jess3.com/ 

#8 Build your email list offline too 

You never know where you might meet a new subscriber or even a customer. That’s why it’s extremely important to always have your business cards or leaflets to hand. Whether it’s during a work meeting, lunch break, fair, or in your store – having them with you won’t hurt but may possibly help. So go and check if you have enough business cards/ leaflets now, and you’ll thank us later. 

#9 Pick wisely and never purchase an email list 

No one wants bots, inactive email addresses, or people who want nothing to do with your business on their lists. Make sure you display your opt-in forms in places where your target audience is present. Consider what sites are visited by your ideal consumers, as well as what could be the best locations to place your sign-up forms. Avoid at all costs purchasing email lists from external agencies. Not only are they useless (most of the time), but they can also negatively impact your brand image once recipients start complaining about your content. Lastly, some of the best and most reputable email marketing tools simply don’t accept purchased email lists lacking confirmations of opt-ins.  

#10  Ensure your opt-in forms are easily accessible on mobile devices 

Statistics show that 63% of emails are opened on mobile devices. This may as well mean that people generally want to sign-up from their mobile phones. Keep this in mind when you design your landing pages, pop-ups, and sign-up forms. You want them all to work perfectly on mobile devices so that people can sign up, view, and open your emails. After all, in the long run, the higher the opening the rate, the greater the possibility of a better conversion rate. Isn’t that the point? To know what your ideal open rate should be, check out these extensive statistics showing the average click-to-open rates of marketing emails worldwide as of June 2020 by industry.

Source: https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/ 

#11 Bounce Backs are not the end of the world

There might be times when you send an email newsletter to your subscribers but it doesn’t reach each and every person on the list. This is due to common bouncebacks, caused typically by server or spam errors. A bounce message is what you receive as the email sender saying that a message was not delivered. Ideally, the benchmark for bounces should be less than 2%. If, however, the bounce rate is higher than that for some reason, you should think about fixing it. For instance, suppose you have the mailing address of a person whose email address is faulty, you can simply send them a postcard or a freebie asking them nicely to update their email address in your database. Don’t forget about offering a discount code or other surprise. This will undoubtedly contribute to lowering the bounce rate and improving the effectiveness and performance of your email messages. 

#12 Build your own online community

Sounds scary? It’s actually not. Creating an online community managed by yourself, such as a Facebook group, telegram group, or a blog is a great way to gather your target audience in one place. Once the group/blog is up and running, it’s your time to shine. Invite followers there to join your email list. You can do so, for example, by offering some sort of an incentive to your audience, such as a discount code or a free shipping option valid exclusively for group members/blog readers. 

Summary

Now you know all the right tricks and hacks for building your own strong and healthy mailing list. Let’s have one more look at the most important takeaways:

  • It’s better to take care of your existing email list than buy a new, often useless one. 
  • Be creative with pop-ups, landing pages, and sign-up forms – a little bit of imagination works in your favour.
  • Make it worth signing up to your email list – various incentives like freebies, discount codes, and other gifts will be more than welcome! 
  • Consider all possibilities – they may be closer than you think.

7 steps to create effective B2B sales strategies

The B2B market demands quite a different approach than the B2C one. Your customers are not individuals, but they are various companies with different needs. Here, the sales funnel may seem a little different because your buyers have different expectations and they are mostly not the end-users. 

You as a company should provide the best B2B marketing strategies to stand out. Moreover, a sales strategy is necessary as well in order to meet your target requirements. Easier said than done. What can a company do to meet a B2B client’s needs? We have few ideas thanks to which your B2B sales cycle can be improved more than ever. Grab a pen and make some notes!   

What is a sales strategy?

By definition, it is a plan aimed at determining the market position of your products or services and, as a result, selling them. It should also clearly define what differs your company from the competition, helping you to find qualified buyers. A good strategy defines the goals and determines how to achieve them. It usually contains such indicators as revenue and growth, buyer personas, sales methods, and positioning, etc. It is a guide for your teams that indicates what and when they should achieve.

There are various types of strategies, e.g., marketing ones designing by marketing teams. It helps them to create communication and marketing efforts to meet the target audience’s needs. A sales strategy also indicates the steps and goals of the buying process, hence it guides your sales team.

In this article, you will find some tips on how to master your B2B sales strategy and win your potential customers’ hearts. We will cover such topics as:

  1. leads
  2. buyer personas
  3. referrals and events
  4. negotiations
  5. and more.

Let’s begin!

Tips for creating an effective sales B2B sales strategy

The B2B sales process is advanced and complicated in many ways. First of all, since B2B buyers are usually the most demanding customers, convincing them that your company has the best offer is not the easiest thing to do. In that case, what should you do to reach your potential customers? Keep reading.

#1 Qualify leads

Qualified leads are people that meet your set criteria and have provided identifying information at the very beginning. By meeting your requirements, they could turn out to be potential customers. Thanks to acquiring such businesses, you will be able to close the deal sooner and make them more profitable.

This will also allow you to make faster transactions. Thanks to the acquisition of qualified leads, you will save time and money spent on ineffective negotiations or meetings. You will be able to recognize which company really wants to cooperate and is ready to undertake obligations resulting from the contract. Choosing qualified businesses doesn’t mean you’re picky, it makes you a professional who respects the times of both parties.  

#2 Let them refer

Referral marketing is a good choice not only in the B2C market because it helps with customer acquisition. You want to reach new customers after all, which in this case are B2B companies. Creating a referral program would be a great idea to grab the interest of B2B leads. It is necessary to choose reliable options on this market, and that is what referral marketing is about. 

To make your own referral program, you will need referral software like EarlyParrot. With this tool, you can design your own program in a flash. How do referral programs work? To ensure that it is effective, you need to set:

  • type of program
  • goals
  • incentives
  • thresholds
  • links
  • communication channels

Then you should invite your current customers and let them spread the word about your business. They can share their links across social media platforms or other channels. Once a lead clicks on a referral link and registers to your website or makes a purchase, either both or one side of the referral can earn rewards.

Creating a program with EarlyParrot is a piece of cake. You can implement it on your website without any IT support and start your referral journey immediately. It works with the most common platforms like Magento, Joomla, WooCommerce, and WordPress, but also headless CMS. This solution is a great way to expand your mailing list too. 

You may be wondering whether or not such programs work for B2B companies. Well they do, and can help you earn a lot of profit – almost 80% of B2B marketing managers admitted that referral programs generate high-quality leads. When it comes to business-to-business relationships, they are made less frequently but with more money involved, so it is better to choose verified providers who have been referred by industry friends. Referral marketing can be an excellent choice to boost your content marketing strategy and acquire new customers at  low cost.

#3 Create a buyer persona

It may seem odd to talk about personas in the case of the business market but it makes a lot of sense! What is a buyer persona? It is a customer profile based on research into a specific industry. In general, it describes your ideal customers. 

Very often you will have several personas, especially on the B2B market where the sales funnel seems slightly different from the B2C one. You sell your product to various businesses and they may have different types of target audiences, i.e. their personas differ. Thus these companies’ requirements may vary too.

To make the most of this process, you need to ask yourself in-depth questions about your perfect client. This way, your products or services will be aimed at businesses that appreciate them, allowing you to keep the user experience high, as well as your revenue and other growth KPIs. Having created buyer personas, you can tailor communication more effectively and choose deals better suited to success.

#4 Don’t be too strict 

Pricing is an essential factor in the buying processes. For B2B buyers, it is even more crucial because, as we mentioned above, greater amounts of money are involved. The last thing anyone wants is to throw their money down the drain.  

What you should do first is put your pricing in a visible place on your website. All customers have a right to know what amounts are on the table. During sales meetings, set your price boundaries clearly but do not be relentless. Perhaps a customer will want something additional or a more tailored offer following a meeting like this. Such situations require flexibility or you risk losing the client.

Remember that negotiations are an essential part of business meetings, and it is usually pricing that arouses the greatest emotions during this part. Come up with a price bracket list and keep it handy, but give yourself some wiggle room. To reach a compromise, both sides need to let it go a little bit. 

However, customization of the plan is a great idea. You’ll avoid quitting at a moment of uncertainty when neither program seems like the right fit. Thanks to custom pricing, everyone will find something for themselves. Here’s a tip: Be crystal clear about how much your client will have to pay and  for what.  

#5 Keep your agents up to date 

For B2B businesses, the customer experience is even more crucial. Each of your sales professionals must be up to date with your offer and what is happening on the market. It is your duty to take care of this. You should train them and provide valuable content, e-books, and white papers, etc. Moreover, you are responsible for materials that are presented by sales representatives. They must be of good quality, both visually and in terms of content. Provide sales agents with the tools they need to do their jobs well, expediting and simplifying their work.

#6 Events

An effective sales strategy requires some commitment. In this case, we are talking about industry events. Be part of them!

To prepare for such an occasion, you need to focus on your marketing strategy and get in touch with your marketing department. After all, they are responsible for your promotional materials and marketing efforts. All pieces of content you want to distribute during an event should be (as always) high quality and define you as a company. Your B2B customers want to get to know you better. Although these events do not usually result in purchase decisions, they can lead to the idea of cooperation. It is a good starting point for the B2B sales cycle. 

If your company participates in an online event, first make yourself sure that the target audience matches your buyer personas. You can prepare some sort of souvenirs like discounts or free ebooks. Without person-to-person contact, it is harder to convince companies to cooperate but it is not impossible. You should be professional and be open to discussions. The audience should ask you as many questions as you are able to handle. This will be proof that you know the industry inside out. 

#7 Use synergy

No matter how excellent your sales strategy is, it cannot succeed if it is incoherent with other strategies. To make the most of it, your sales strategy should go hand in hand with your B2B marketing strategy, logistics plan, and pricing, etc. These should all be connected and form a cohesive overall plan.

Talk with your marketing team, establish when the latest marketing campaign will be released and what it promises. Your B2B customers have expectations based on the marketing message, so you need to meet them at least partially. Marketing may also be a tool supporting sales efforts. For example, thanks to an email marketing strategy, your company can have access to email addresses that can be used to start a sales pipeline. Of course, your customer must consent to it.

The same applies to pricing, logistics, and many other B2B strategies that may be necessary to establish. Link all the actions and use their full power. 

Ready to plan?

Providing a good B2B sales strategy needs time and commitment but it is definitely worthwhile. After all, this is what makes your business successful.   

You should plan your strategy well to gain the maximum level of trust of your B2B buyers and create bonds with them. Relationships between companies are crucial in the business-to-business market because such cooperations may last for years and strengthen both parties’ market positions. They may be to be or not be for some enterprises.

How to promote your SaaS business in 2021?

Over the past few years, the SaaS industry has experienced massive growth. This sector is predicted to reach a total value of $623 billion by 2023, which is a huge increase compared to its 2018 total value of $270 billion. 

As a matter of fact, the market is getting a little bit crowded, so it is becoming harder to reach your target audience and make a successful sales pitch. Moreover, it is more challenging to present SaaS products than physical ones, which is why it can sometimes be tough to find the right way to promote them properly.

No worries though, as we have come up with some ideas for marketing strategies that will help you improve conversion rates, drive traffic to your website, and simply make your potential customers more curious about your brand.

What is SaaS?

To design a proper strategy, it is a good idea to first step back and think about the core of your products. SaaS stands for software as a service. In this distribution model, a cloud provider hosts apps on their systems and makes them accessible over the Internet to end-users. Under this model, a third-party cloud provider will host an application on behalf of an independent software vendor (ISV). Cloud providers are often also software vendors in large companies.

It is also wise to take a closer look at giants in your industry and how they cope with promotion. Some SaaS kings are Microsoft, Salesforce, Dropbox, and Slack. 

Now you have gone back to your roots, it is time to focus on those marketing tactics that might be very useful when promoting your SaaS solutions to your existing and potential customers.

Top SaaS marketing strategies for 2021

It is high time to get to the point: how to promote your SaaS effectively in 2021.

Let’s collaborate

Co-marketing could hit the bull’s eye. This iis when two or more brands cooperate with each other to promote an event, special offer, or other type of content. Such cooperation allows you to expand horizons and reach a larger group of recipients. You can work with other SaaS companies, stores, service providers, or non-profit organizations. If the cooperation has a coherent overtone and makes perfect sense in the eyes of recipients, there are no limits to who you should work with. A contradictory example would be the case of cooperation between athletes and sweets manufacturers, as the images of these entities are not consistent and so they make such collaborations unreliable. Ensure yours are the opposite. By combining strength with a company that works in a similar area, you can profit not only from reach but also  knowledge and market experience.

Make your customers your partners 

Once you have a happy customer, go with the flow and encourage them to share a good opinion about your product. To persuade them to do so, you need to design a referral program for your users. Moreover, this will also support customer retention and speed up the growth of your customer base. But enough theory, let’s make it happen.

First, choose a referral marketing software solution. EarlyParrot is a very handy, powerful, and user-friendly tool that supports all communication with your clients. First choose the goal of your program, focus on the right incentives, and create your communication – share pages and emails, etc. After launching your program, you can follow its performance from the tool’s dashboard.

Referral marketing is about sharing. Your happy customers will spread the word about your brand by recommending you to people they know and sharing referral links at the same time. The use of these links or codes can be profitable for both sides of a referral – the referee and the referrer – the terms are up to you.

EarlyParrot automatically detects which new users came via referral links and sends rewards accordingly. Such automation makes this type of marketing strategy effortless.

Use the power of video marketing 

Video marketing is the next solution that could turn your advertising into special. But before you launch your short film clip, you need to take care of the following aspects and questions:

  • What type of video content should it be – for example, product demos, customer reviews, or educational content?
  • Should it be a series of short clips or one long video?
  • You need to write (or employ someone to do it) a proper script.
  • It’s essential to hire professionals for your video production – video crew, actors, makeup artists, etc. Only this way can you be sure of decent results.

Video marketing can make up a significant part of your whole content marketing strategy. It should go hand in hand with email marketing, blog posts, or social media marketing efforts as part of a coherent overall strategy that provides a great customer experience for each of your customers.

Focus on your pricing strategy

Price matters no matter on which market you operate. This means that you need to be extremely detailed about what your customers are paying for. However, it is a little bit harder to explain the price of a digital solution than a physical one.

When it comes to providing your pricing, first you need to put it in a highly visible place on your website. Then you need to give your customers the ability to choose. Suppose you offer three paid plans, then be very conscientious. Present the prices, included features, and durations. Providing details of all plans comparatively lets your prospective customers choose the best option for them with clarity. If you offer free trials, do not forget to mention it next to each plan.

You should also strive to offer tailored plans for each client. You should be able to understand their specific needs and cater to them, so be sure to allow potential customers to set up a meeting with you and develop a personalized strategy.

Moreover, remember that the prices include not only features, but also post-purchase services such as 24/7 customer service, guarantees, and product-related webinars, etc. Highlight this in your communication.

Provide some data-driven actions

The information your current customers share with you has a significant impact on your business. By having this data, you can organize all of your SaaS marketing activities better, which in turn allows you to lower customer churn, increase the average customer lifespan, and engage clients more in the sales cycle.

If you have email addresses, use them to send relevant content like white papers or online event invitations. Your loyal customers will also appreciate receiving notifications about upcoming product premieres or sales. This also applies to B2B companies. If you have worked with them for a while, you should know what they are up to and what types of solutions they may need. So prepare them a special offer with your new offerings and provide a great user experience!

Use the power of Google

Organic traffic is important for your business. You need to make yourself visible on search engines and let people find out about you for themselves.

Organic search traffic can make the customer acquisition process less expensive and more efficient. To use the full power of Google, focus on the content you share – social media posts included. It is also crucial to keep your finger on the pulse when it comes to online reviews. When people type a brand into the Google search engine, 57% of them read the reviews that appear. Take a closer look at all SEO rules. Apply them, and get a rank tracking software to measure the impact. If you do not feel comfortable with this topic, there are a lot of marketing tools to help with this matter.

Implement native advertising

Nowadays, it is hard to make use of digital ads. Most Internet users have ad-blocking plugins or simply close them as soon as they pop up. And here, native advertising comes in handy.

How does it work? A native ad is a kind of marketing that is an integral part of the website’s style. The promotion is integrated so perfectly into the layout that, at first glance, users may not even realize that it is an advertisement. Examples of native ads are, for example, sponsored posts on blogs or social media platforms.

Do native ads work? Here is some evidence:

  • Trust in native recommendations is 27% higher than in social advertising.
  • By the end of this year, spending on native advertising in the US is projected to reach $57 billion, which means an annual increase of 21%.
  • Native ads engage consumers 20-60% more than banner ads.

Sometimes less is more, which is why promoting is often better when it is done in a subtle way, especially in the case of the customer experience.

Take care of the mobile experience

The average Millennial spends about 3.7 hours per day on their mobile, and generation X only a little bit shorter time of 3 hours. These numbers demonstrate that mobiles are a big part of our lives. So if you have not already done so, it would be wise for you to make your website mobile friendly. Although you don’t need to redesign your SaaS solution to be a mobile app right now, it might be a good idea to do so for future products.

Even if customers do not purchase your products often via mobiles, they may still use them to take a look at your offer and check the features or pricing. If your site is unresponsive, they will probably give up and continue to search for other providers. Additionally, a poor mobile experience might be interpreted as unprofessional – since your site does not work, why should users trust you that your product will? It will not encourage people to explore your brand or pay for your products, and, consequently, it will increase your bounce rate.

Focus on creating a responsive design, simple navigation, and site architecture. It should be easy to find whatever the client is looking for. Additionally, search engines on your webpage should work seamlessly and show appropriate results.

The site must also respond quickly and without any lags. Its capacity must be tested, especially before sales seasons like Black Friday or Cyber Monday.

To recap

SaaS marketing isn’t a piece of cake. It can be hard to promote your products effectively enough and provide a high-quality customer experience in order to improve client retention. Above, you can find some marketing trends that may be helpful for working on your advertising strategies. They are not rocket science, and you won’t need separate marketing teams to manage these tasks.

Focus on providing high-quality content and general customer relationship management. Rethink your marketing funnel and maybe choose a few of the ideas above to design a unique, comprehensive solution to make your SaaS grow.