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The Importance Of A Strong Call To Action On Your Landing Page

When you create a new business or rebrand an existing one, there is always that elusive problem area: how to get people to visit your site and buy from you. Landing pages are a very powerful tool in this respect. A strong call to action (CTA) can do wonders for driving traffic to your main website or eCommerce store.

That’s not to say it’s impossible, but it will take more than just putting up signs to convince people to come to check out what you have to offer.

In this article, we will discuss some important points about creating a successful landing page.

Make the call to action consistent

The Importance Of A Strong Call-To-Action On Your Landing Page

As we mentioned before, your landing page’s first objective is to get someone to take an action. So what kind of action? You want them to click through and either download something or sign up for things!

Your landing page’s CTA must be clear and concise. If you have too many calls to action that don’t seem focused or relevant, users will become distracted and look for other pages with more engaging content.

Make sure your main goal as a marketer aligns with what people are looking for from these sites.

Use images of products and a strong call to action

The Importance Of A Strong Call-To-Action On Your Landing Page

As we mentioned before, your landing page’s first goal is to get people to invest in a product or service. To do this, you need to use an adequate CTA (or call-to-action button).

The most common CTAs are to buy a product, subscribe to a newsletter, fill out a form, or check out a specific area of a site. All of these require that users click on the link so that they can access it.

However, some users may be reluctant to click on such links due to fear of being tricked into buying something that they didn’t want. Or maybe they don’t like the look or feel of the product, and thus aren’t sure if it will work for them.

Either way, the website owner doesn’t receive the benefit of their hard work by creating the web experience!

Luckily, there are several easy ways to fix this. For example, you can add “Add to cart” buttons or logos of the products you offer as close analogs to the CTA. This effectively gives the same feeling to potential customers as having a direct sale event.

Alternatively, you could just include the product name and description in the text of the CTA itself. This removes the perception of sales motivation and instead focuses more on encouraging action.

Make the landing page informative

The Importance Of A Strong Call-To-Action On Your Landing Page

Now that you have designed your website, put some effort into making it interesting. You want to make sure that your audience is aware of what you offer so that they will use your product or service!

Your landing page should tell your audience something about your business, but it should also contain a strong call to action (CTA). A CTA can be changing their email address, filling out a form, or ordering the product/service.

It’s very important that your visitors know what to do next after browsing your site, otherwise they may leave without doing anything.

TIPS: Use clear and concise language that addresses the needs of your readers. Include examples and pictures where appropriate.

By being clear and direct, your readers will understand your message better. If there are too many distractions, people will give up and look for another site before moving on to the next thing.

Take our example again – how would you feel if I told you that my main goal was to teach you how to play the guitar? That’s not very motivating, is it?

I could talk about why music is fun, and maybe include a link to purchase a guitar lesson plan, but most people who WANT TO PLAY THE GUITAR already own one.

Use the right fonts and a strong call to action

The Importance Of A Strong Call-To-Action On Your Landing Page

When it comes down to it, you will not have people clocking your landing page and then changing sites or tabs to find what you offer, unless something is interesting for them to see.

So how do you make an attractive landing page? You use good font styles. Many types of fonts can be used in marketing strategies.

Make the page appealing

When creating your landing page, make it as pleasant as possible for potential customers to visit. Use solid font and color schemes that appeal to the eye, and include pictures or illustrations to keep people engaged.

Your landing page should also contain a strong call to action (CTA). This could be an action such as “Join our mailing list”, “Shop now!” or even just “Start shopping here!” depending on what you want to get out of the experience.

After clicking the link, the CTA should take them to the appropriate place so that they can easily find what they wanted. If there is no clearly defined goal, then they may leave without buying anything! So make sure everything is clear and simple.

Test the landing page

The Importance Of A Strong Call-To-Action On Your Landing Page

Now that you have your website, lead capture form, or another component almost finalized, it is time to test your material.

Does the content appeal to your audience?

Are all elements of the site working effectively?

Is there enough information to give users a reason to spend more time on the site if they want to learn about the service or purchase the product?

A strong call to action (CTA) is one of the most important parts of any landing page. A strong CTA conveys clear messages to get people to take action.

It can be changing services or products, reading an article, filling out a survey, making a purchase, etc. Depending on the product, the strength of the CTA may vary as well.

For example, if the goal of the landing page is to gain email addresses from potential customers, then having a very enticing sign-up form might not work as well. It should at least contain links to additional info such as how to start using the service, testimonials, etc.

But for service-oriented landing pages, like yours, the CTA can be going beyond just signing up because of the value of the product.

Focus on the content and include a strong call to action within

Now that you have your landing page all set up, it’s time to start thinking about what kind of content you want to include in the lead section of your page.

Your lead section is going to be very important since it will tell someone who visits the site how to get more information from you or perform an action. You don’t want your potential client to just scroll down the page looking for something or anything else, you want them to focus on the content!

So make sure that your lead section contains enough interesting content to draw attention. It should also contain a strong call to action (CTA) – like saying “click here to read more about us” or “check out our services”.

After reading this article, my team and I would love to learn more about your business and career goals. We’d value their service so if you are interested let me know by leaving some comments.

Link your landing page to other pages on your website

One important part of a good landing page is its link to another page within your site or web property. This linking structure helps create flow, engagement, and motivation to act.

If you’re looking to increase traffic to one of your existing websites, then incorporating links into your landing page will help direct visitors back to your site.

Alternatively, you can use the services in our Shopify Plus package to launch a new online store. By including a linked landing page, you can promote your new business as well as connect it to all of your assets.

This article will talk more about the benefits of adding internal links to your landing page, along with some examples.

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