A landing page is any web page that tries to get you to take action or at least send them your information. They are usually very targeted as they will only show you content and features relevant to you. You will learn the tips for creating an effective landing page in this article.
They are typically linked to another site, service, or both. The link can be to a product detail webpage, a form, or even a third-party website like Google or Facebook.
The difference between a regular web page and a landing page is just how much attention to material and links they have. A normal webpage may focus more on incorporating advertisements or marketing materials into the content, but a landing page does not.
Typically there is no advertising on a landing page except for their domain name and supporting logos. These brands help create a sense of trust which makes people feel comfortable interacting with the site!
Interacting with a landing page means filling out forms or clicking on different buttons and services. This is why they are so popular – anyone can use them to promote a business or service.
There are many ways to achieve success with a landing page, and this article will go over some tips to help you design the best one possible.
Tips for creating an effective landing page: Make it clear what the landing page is about
Even though you’ll probably be using some of these tips several times, that doesn’t mean they won’t keep coming back to haunt you! Making sure your visitors know what the landing page is for is one of the most important things to do when designing a landing page.
Your ideal visitor will spend less time looking around or searching to find out what the goal of the site is if they already understand it. They’ll also likely leave the page more quickly if they don’t perceive there to be a logical connection between the content and the aim.
A good way to make this happen is by using engaging copy (writing) and rich visuals – anything that makes the reader curious to want to stay and explore longer. A lot of people use pictures and headers as their main navigation, so having interesting ones can help direct users toward the intended destination.
Tips for creating an effective landing page: Use a unique topic for the landing page
After deciding what area of your website you will use as your landing page, you need to pick a good topic! What makes a good topic?
It should be related to your business or company. If it is not connected to your business, then people will not connect with it, thus losing potential conversions.
Your potential customers may feel that the content isn’t relevant to them, which can turn off some of them. And we all know, nobody wants a dry read!
The reader would rather put down the book and look somewhere else than continue reading if they are not interested in his/her current situation. So make sure your readers will find the information helpful by giving them a question about your product or service.
Also, Make sure the topic is interesting – enough so that someone who wanted to learn more about your product or service would click on the link to read it.
Tips for creating an effective landing page: Personalize the landing page
While creating your landing page, one of the first things you should do is personalize it! What does that mean?
You can use content or features specific to the audience who will be interacting with the page. For instance, if your product offers value-adding educational materials, then include this feature in the form of a white paper or guide.
Alternatively, if your product includes coupons, offer them on the landing page. Or maybe there’s a special discount just for people who visit the site from your domain. The possibilities are endless!
Your potential customers will want to feel like they’re being recognized and appreciated, so add some touches that show respect for their time. This will create a good vibe and chances are they’ll connect more deeply with your company. – Jennifer Johnston
Personalization is also important when it comes to content and features on the page. The addition of call-to-actions (CTAs), additional details about the product, and promises related to the sale or trial will influence whether the viewer chooses to interact with the page or not.
There’s no need to go too crazy though. You don’t have to put Your Name here every time. “Hello” or “@MyNameHere” would work as well, if you prefer writing over using graphics and pictures.
A nice touch could be adding your logo to help give the feeling of familiarity.
Tips for creating an effective landing page: Provide a clear call to action
Even if you are just creating a landing page with links to other pages, you still need to give your visitors something to do beyond scrolling through the site.
Your landing page should contain a clearly defined call to action (CTA). A CTA is what users will do next after interacting with your content. It can be to buy a product, click on another link to read more about the product or take some kind of action (for example, create an account or subscribe to a newsletter).
The most common type of CTAs is to either purchase a product or to take some sort of action. This is why they are called “buy” buttons and “submit” forms.
Tips for creating an effective landing page: Make the landing page visually appealing
While not necessarily important to the success of your landing page, it is nice to have some graphics to play around with. Yours can be anything from creating a quick cover picture or using pre-made templates that you modify.
There are many free online tools designed to create beautiful landing pages for you to use. Most only take minutes to put together and look great!
Landing page plugins are also available in most software packages such as WordPress. These add additional features like automatic updates and A/B testing which allows you to compare one version of the landing page against another.
Overall, there are quite a lot of resources available to help you design and update a successful landing page.
Link the landing page to other pages on the site
After you have designed your landing page, it is time to link it to the rest of your website or mobile app. This will help bring attention to your new product or service!
You can do this by using links to either another part of your site, or to one of your online courses, apps, or services.
This will boost traffic to the landing page since people will be directed from the source to here.
It also helps promote engagement as well, when someone clicks on the link they will see content related to what area of your business you are promoting.
Test the landing page
Testing your landing pages is one of the most important things you can do to ensure they function well. This article has some tips that will help you test yours, but there’s no way to know if it works until you try it!
You should use the same tools and techniques to test your landing page as you would any other element of your site. This means using Google Chrome or Firefox, an internet browser, and either yourself or someone else as a user.
From there, you can run A/B tests by creating two identical versions of the landing page and switching up the content or colors slightly. By doing this, you get a true comparison of not only what changes worked before, but how people reacted to each version.
This is especially helpful since you want to make sure users can access all parts of the landing page easily and intuitively. You don’t want to put in too much detail at first because then people may give up before getting very far.
Interactive features such As quizzes, surveys, and question-and-answer formats can be particularly difficult to test because you need a large sample size to determine whether or not they work. That being said, testing without them isn’t always feasible unless you are certain that they won’t.
Your landing page doesn’t have to look completely average either.
Update the landing page
Changing your landing page is one of the most important things you can do to improve the effectiveness of your website. It is very common to stay within the confines of what has worked before, but that is not a good way to develop your site!
Landing pages are like windows into your business. If this window was dirty, ugly, and unkempt, then people would simply avoid looking through it.
Your landing page is the first thing potential customers see when they visit your site. This means it will have an impact on whether or not they continue to interact with your site.
You must pay close attention to the design, content, and functionality of your current landing page and determine if any changes need to be made.
This article will go over some ways to update your landing page without too much cost or time.