A waiting list landing page is not enough!

Experienced marketers will advise you to start building a list prior to launching. Why? Because they know that an email list is a gold and that building an audience will take time, so might as well you start doing as from day one.

EarlyParrot managed to collect 600 emails prior to having an MVP to show off and over a 1,000 emails by the time we launched our BETA program. So, if are thinking about whether it is worth it to start asking for emails think again!

Hotjar managed to build a 60,000 email list prior to launching is yet another example of why you should focus on building an email list.

Creating a waiting list landing page is a good start but it is not enough!

Most stop there. They build an awesome page, maybe throw in an explainer video and capture emails. Once someone inputs their email, they will find a dead end and will have to wait indefinitely until the time is ripe for the founders to launch.

But it should not be the case. Those who took the step and gave you consent to notify them about your launch are truly interested in what you are baking. They want to be involved, want to know more about how they can help out. Building a wall and hold these raving fans on the other side, with no visibility on what is being created is foolish, to say the least.

Turn their energy in your favour…

How likely is it that these early adopters are:

  • well connected?
  • willing to share on social media?
  • in contact with someone who will be interested in what you are doing?
  • future business partners who already see the potential in your company?
  • willing to write about what you are doing as part of their job?

The opportunities are endless and by just letting them wait endlessly, you are simply fighting off the momentum you are working very hard to build. Offering an easy way for your early adopters to share the news about your business within their network is the add-on that each and every waiting list launch page should have.

This is referral marketing and you can achieve that by integrating a referral marketing platform

I can already hear your questions why this cannot be done. I keep answering these questions during our free referral marketing consultation calls

Why would anyone refer my business which is yet to launch?

Reasons can vary. People feel smart when they are among the first to know about something new. Early adopters also feel great if they can recommend a solution to someone’s problem. On top of that, people love to try out new things and share new ideas, let alone if you are giving that extra incentive (a reward) for sharing your business.

I haven’t launched yet, what can I give out as a reward?

Very easy! You will be amazed by how your early adopters will appreciate minute rewards such as early access/priority access, VIP status when you launch or simply go on a call and ask them for their feedback. You can lock a lifetime discount too if you already have a plan on how much you will charge for your new product or service.

I don’t have time to handle a referral program

You shouldn’t. Your time is best spent getting feedback and building an MVP. We will help you handle referrals.

How many will share my business? Is it worth it?

Like everything else, there is a conversion rate. Not everyone will be interested in sharing on social media and not everyone will send email invites to their friends. You experience 10%-12% of your early adopters to recommend at least 3-4 new subscribers. These are averages – some do better some do worst!

EntrepreneursHQ.com uses EarlyParrot as their referral marketing solution

EntrepreneursHQ.com provides daily marketing tips to more than 100,000 entrepreneurs via EHQ Daily. EntrepreneursHQ.com also host several virtual summits about various topics such as SEO, Digital Marketing and Email Marketing.

To further grow their subscribers both for EntrepreneursHQ.com and also for their summits they work with several affiliates partners who actively promote their business. But they want to take referrals a step further. They wanted to enable their existing subscribers to actively to refer new subscribers in exchange for rewards.

EntrepreneursHQ.com uses EarlyParrot platform for their referral marketing campaign. Watch what Liam Austin (co-founder of EntrepreneursHQ.com) had to says about EarlyParrot.

HotJar referral system. How a SaaS can benefit from referrals!

Whilst doing my daily rounds of Quora answering (follow me on Quora) I found this question: What referral marketing system does HotJar use? which got me thinking!

HotJar is a Conversion Rate Optimization (CRO) tool for marketers who would like to better understand how their website visitors are navigating their way through the different pages. HotJar is truly a successful SaaS! They hit $10,000,000 in annual revenue 10 months ago.

How did HotJar grow?

We threw in a lot of kind of incentives in there. It just took off. It went crazy, literally. So within a few months we hit around 60,000 emails and growing.

David Darmnanin, CEO of HotJar spelt out the way how HotJar acquired so many users. HotJar, as from day one, had their own referral system developed and integrated into their SaaS. This made it easy for HotJar users to invite their friends in exchange for a reward. It was so successful that HotJar kept doing and still are till this very day.

Is it worth it?

One good thing about HotJar is that they are very transparent about anything they do. In fact, they even state how many referrals each and every participant has. Just logged into my HotJar account.  Keep in mind that this screenshot was taken on the 24th of the month, hence so expect at least 25% more referrals till the end of the month.

For the month of September, up till the 24th, HotJar’s referral system has generated over 694 sign-ups.

How can my SaaS be like HotJar?

HotJar went ahead and built their own referral system since at that time it might be they didn’t find a suitable solution to integrate into their SaaS. But you have the option to use a referral marketing platform that has been tried and tested by several other SaaS founders. EarlyParrot is the platform of choice when it comes to referral marketing for SaaS companies for two simple reasons:

Integrates into your user flow: EarlyParrot can be tightly integrated into your SaaS via it’s easy to use API. Just how like HotJar did it, you have a section in your SaaS that is completely dedicated to your referral campaign. Don’t integrate with a referral marketing platform which requires your users to sign up again for it. Automatically generate a unique referral link and clearly show it to your users.

Branding / Seamless flow: EarlyParrot allows you to totally brand your referral campaign. Make sure you can brand your emails, your pages and make sure emails go out from your domain. Platforms that enforce Powered by links or any kind of promotion to their platform, OR do not allow you to fully customize your campaign according to your needs should be out your sight.