In this article, we will look at some actionable advice to boost your IT referral marketing efforts. If you want to make sure that your referral marketing program is as effective as possible, then these tips will help you to achieve that goal.
How to get started with IT referral marketing?
IT referral marketing is a process of generating leads and sales by asking your existing customers to recommend your computing products or services to others. This is an effective way to reach new potential customers and grow your IT company because it brings in business from a trusted source.
To get started with IT referral marketing you need to have a clear idea of your target market and the best channels to reach them so that you can develop messages and offers that will appeal to them. You also need to identify your existing customers who are most likely to refer you to others.
Once you have established all of these aspects, you can start working on developing your IT referral marketing program. But how to boost the results of your IT referral marketing program?
Tips for improving your IT referral marketing results
1. Keep your customers satisfied
The first step to getting referrals from your existing clients is to keep them happy with the IT products or services you provide. If your customers are satisfied with your business then they will be more likely to recommend you to others, so make sure that you provide excellent customer service and support. You also need to take safety measures into consideration – for example, beware password spraying as it might impact your customer database.
2. Simplify the referral process
Make it easy for customers to refer you by providing them with referral cards or a simple form that they can fill out. You can also offer a discount or other incentive for customers who make referrals.
3. Use social media for referral marketing
Social media is a great way to reach out to potential customers and promote your IT referral program. Use platforms like Twitter, LinkedIn, and Facebook to share information about your program and how it can benefit potential customers who join. This approach is widely used by top app marketing companies in the world, so make sure to conduct your strategies regarding social media.
Also, encourage existing members of your referral program to share their experiences on social media and use hashtags to promote your program.
4. Hold events
Events are a great way to generate interest in your IT referral program. You can hold informational sessions to educate potential customers about your program and how it works. You can also host networking events, either online or offline, during which members can meet each other and share referrals.
5. Share useful information to improve you IT referral marketing results
Your IT referral marketing program must provide value to both your customers and employees. Send out monthly or quarterly newsletters with IT tips and tricks, and advice. You can also include information about your referral program, such as how customers can earn rewards, and updates on new products or services.
6. Make it personal
When you’re asking customers or employees to refer you to others, make sure to personalize your request. Explain how the referral will benefit them, and be specific about who you’re looking for. Also, implement personalized emails and follow-ups to show that you value their referrals.
7. Have ongoing conversations
Make sure to keep the lines of communication open with your customers and prospects. Regularly check in with them to see how they’re doing, what they think of your products or services, and if they have any referrals for you.
8. Get creative
How you market yourself as a voice of authority in the IT industry will vary from how another IT company does it. Get creative in the ways you reach out and engage with potential referral partners in order to stand out from the competition.
For example, you could create a video series featuring IT tips, or start a blog that covers the latest IT trends.
9. Follow the referral rules
There are certain rules of engagement that should be followed when conducting IT referral marketing. Firstly, you should always make sure to get consent from referrals before adding them to your marketing lists. You should also ensure that you’re only contacting people who have expressed an interest in receiving information from you. EC-MSP has all referrals and recommendations displayed on their site.
Failing to abide by these rules could result in you being accused of spamming, which could damage your IT company’s reputation.
These are just a few practical tips that will help you improve your IT referral marketing efforts. By following this advice, you can boost your IT referral marketing efforts and generate more leads and sales for your business. So get started today and see the results for yourself.