Expanding your target audience is one of the most important things you can do for your business. Who you are marketing to makes a big difference in how well your business does! Learn how to reach a new audience to expand your course sales.
If you’re thinking about giving up because you don’t seem to be making any progress, hang in there. There are many ways to reach new audiences that have worked for other entrepreneurs like yourself.
You are not alone!
Most people never expand their niche or field of expertise. They stay within what they know, and spend their time trying to get more customers for something that isn’t working.
This is totally normal!
Many successful professionals left their job with little money in the bank and a heavy debt load, and then they started investing in themselves. You should too!
It’s easy to feel overwhelmed when you’re looking at all of the different niches and fields you could potentially go into, but don’t worry — we’ve got you covered.
From blogging to painting to yoga, here are 30 ways to develop your expertise and market it to gain new followers. Some of these ideas will cost nothing extra, while others will require some upfront investment or training, but every bit helps you grow.
I hope you enjoy reading this list as much as I did creating it.
Create a website
A web presence is one of your most important marketing tools in this digital era. With the explosion of technology, you can now create your site or start with a pre-existing website template.
Whatever route you choose, make sure it is professional looking and contains appropriate content that will draw new customers to you or enhance what people already know about your business.
Your website should feature your services, products, and contact information. It should be clear and easy to find what you are looking for! You would not go into a restaurant that does not have pictures of food, so why put up empty pages with nothing but white noise?
There are many ways to market your jewelry business online, from using social media sites to creating an interactive eCommerce store. The best way to begin depends on your budget and how much exposure you want to gain for your company.
You do not need to spend lots of money to launch your business, nor do you need to invest heavily in advertising to get results. There are several free resources available to anyone who wants to become more involved with their local community or increase their income.
Buy products that you know your audience will buy
As mentioned earlier, content is king! Make sure your content is engaging, interesting, and of high quality so that people will want to read it. But how do you make sure they will?
The best way to achieve this is by buying products or services that are already popularly known. If you’re struggling to come up with ideas, use Google to see what types of products and tips other similar brands have launched and what worked for them.
You can also check out YouTube to find helpful videos about various products and tips. By adding these things into your daily routine, you’ll be making the most of online marketing resources easily accessible.
After all, investing in advertising costs comes down to money. You should always look at spending options before purchasing something new. Luckily, there are many ways to work around this if you’re willing to put some effort into it.
Connect with your audience
A successful entrepreneur is someone who reaches out to different audiences, attends events, meets with people, forms relationships, and supplements these interactions by adding value through their actions and behaviors.
Running an online business or business with no in-person meeting spaces can be tricky.
This is particularly true if you’re trying to grow your business beyond its current size.
By incorporating ways to connect with new people, gain their trust, and promote your products and services, you will not only meet more needs, but you’ll also grow your business.
Here are some tips for connecting with new people and promoting your courses:
Create a profile on social media sites like Facebook, Twitter, and YouTube so that you have a way to stay connected with potential customers.
These profiles allow you to add pictures, notes, and links to help describe yourself and your business. People use this information to make decisions about whether to interact with you or not!
Use appropriate language when referring to your product or service. Make sure your tone is positive and professional.
Your personal life may include things such as family members and friends, but being authentic on social media will keep people coming back to see what you have to say. Your followers want to know more about you!
Offer coupons, discounts, or giveaways for other products or services to gain attention and rewards.
Guest blog to reach a new audience and expand your course sale
Writing a guest blog is a great way to introduce yourself to new people while creating a link back to your website or business. It’s also a nice way to showcase your expertise by sharing knowledge about a related topic.
By writing an article for another site, you will get exposure in front of their audience, all with no cost for them! This is very popular practice among online writers.
It’s not too hard to write a well-written article, and there are many free tools available to help you do that (more on those later). Once done, simply upload the finished product and publish it on the web!
Don’t worry if you aren’t sure who would be interested in your product – you can always use this content to promote other products or services. Your readers may like what you have to say enough to buy directly from you, or at least check out more information about your product.
Start a YouTube channel to reach a new audience
Starting your own YouTube channel is an excellent way to connect with others while also creating content you want to watch. You can make money online through advertising, sponsorships, or by selling your channel’s premium access as a creator.
Launching your channel does not require investing in expensive software or equipment. Most of the tools needed are free unless you need special features that cost money.
There are many free Softwares you can use to create your channel including Google’s YouTube studio. This app has all the functions you would need to start filming and editing videos and posting them on YouTube.
Some people start their channel with only one video because they believe this will be enough to get noticed. But doing so will likely turn off potential viewers who may feel there is too much up-front work involved before getting started.
Instead, start with two or three short films to show your talent and then invest in more advanced editing and production software to expand from there.
Create a Facebook page to reach a new audience
Creating your business’s first social media platform is easily one of the most important things you can do for your career as an artist.
Think about it – what better way to get exposure than by creating your profile where people can look you up?
In fact, according to a survey conducted in May 2014, more than half (51%) of respondents said that being active on at least one social network was their biggest source of income. One reason could be that many artists are not doing this yet!
By creating your own Facebook fan page, you will be able to start connecting with other like-minded individuals, spread the word about your services, promote yourself, and gain followers and supporters. You may also choose to create community groups or events to increase engagement.
There are several free tools you can use to quickly set up your new fb account, but we would recommend using the paid version since it can help you grow faster. And if you ever need help changing settings, customization, etc.
Create a Twitter account to reach a new audience
Having an active social media profile is one of the most important things you can do as an entrepreneur. If you’re in the business of selling products, then creating a successful twitter account is key for your success.
You would want to start by picking a good username that represents your business. It should be catchy and tell people something about what your business does!
Next, pick a genre of tweet (business, motivational, inspirational, etc.) and update it regularly to draw more attention. Your followers will take note and keep reading if you are engaging and entertaining.
Your tweets should contain information related to your business and self-improvement tips. You can also include links to resources or new product announcements.
By keeping this goal top of mind, you will find yourself doing it every day without thinking too much about it.
Link your website with other sites to reach a new audience
One of the most important things you can do for your business is to connect with others. There are several ways to do this, but one of the best is linking your site to those of other companies or individuals.
By linking to them, you bring their attention to theirs and therefore their audience gets exposure!
There are two main types of links that people use to link to another site. These are external and internal links.
External links are referred to as outside links or backlinks. They look good because they appear professional and unique. The better brands have an online marketing department that manages their social media accounts, so why not you?
You can start by creating a page on your website that contains a short description and then linked to the products or services the company offers. Then, add some pictures or videos to make it more appealing.
After that, choose a social channel and publish it, and voila. You just linked your site to that channel. More likely than not, someone will comment or mention the link in the form of “check out such and such through [link].” A way to ensure the success of this strategy is to be active on the mentioned channel.
Internal links refer to content within your site. Creating new posts is a great way to gain exposure and reach a new audience since everyone has to see them. However, there is an easier way to do this.