A common way to start an online business is to create a product or service and sell it, however, before you launch that product or website, you have to pre-sell that product! And in this case, you have to pre-sell your online course.
Pre-selling your products allows you to spread the word about your product and generate some income for yourself. It’s best to think of it as marketing for your brand.
In this article, we will talk about how to do professional-level pre-selling with eCommerce sites. We will also look at some easy ways to test the market demand for your product and determine if there are enough people interested in it.
If you would like to take control of your future by launching your own successful business venture then reading through these tips will help you get closer to achieving that goal. So let’s dive in!
We’ll assume you’re already running a decent-sized blog with the potential to earn more money (or at least not lose too much). This article will be useful for anyone who wants to begin selling their own products via Amazon or another online marketplace.
I’ve organized this article into different sections according to what kind of seller you want to become, so make sure you pay close attention to those ones related to your goals.
After you have your online course ready, how will people know about it? There are many ways to promote your online course that doesn’t cost a lot of money, but still can be effective.
One of the most efficient ways to market an online course is through YouTube. You can pick any topic you want, and create a video teaching people everything about it. This way, your audience doesn’t need to look up anything they don’t know; they can just watch your video!
Another good way to advertise your online class is by creating a website or landing page with your product and marketing materials.
You can also put together a quick email newsletter that contains information about your online course and a link for students to join.
Create a website to pre-sell your online course
After you have gathered your resources and are ready to launch, it is time to create your own online learning experience!
Having an interactive landing page with rich content is a great way to draw in new viewers. You can use special tools that create free websites or make you an account on a pre-existing site.
There are many good platform alternatives out there such as Udemy, Teachable, and LMS (learning management system). All of these have different features that may appeal to users more than others. Some offer better rewards for students which help motivate them to join courses.
Once you find one that works well for your business, you will need to pick a domain name and install an internet hosting service (where your website lives).
It’s important to use a reliable web host that has enough bandwidth to support your growth and doesn’t overcharge for their services. Finding this balance is like finding the right temperature gel for your smartphone charger — too low and your phone won’t hold a charge, too high and it could damage the device.
We recommend using Amazon’s AWS as their product and technology is very accessible and integral to most things digital. They also provide a generous amount of storage space and budget-friendly plans.
Offer and sell your course
After you have created your online course, your next step is to start promoting it. While some people promote through social media, others choose to use blogs or YouTube as their main mediums.
Whatever method you decide to use, make sure that you are putting in the necessary time to ensure success. Creating an engaging content market will attract new viewers, which could be your biggest marketing tool.
You can also run promotional giveaways for your course, this way potential buyers get a free sample of what it has to offer. Giveaways are very popular these days so do not hesitate to add them into your campaign if needed.
Connect with customers
One of the most important things you can do as an online course seller is connect with your audience! When you start sharing content that other people can find helpful, they will give you feedback or comments to strengthen your message and provide feedback on how you are doing.
By interacting with others, you’ll also discover what features and components of your product people like and don’t like. This way, you’ll be able to make changes to ensure it fits their needs and use those insights to create more effective marketing campaigns.
Online courses are a lot of work, which is why there are so many freelancers out there – we’re our own marketers, sellers, and business experts. But if you want to keep growing your income as an instructor, you have to let go sometimes.
Start by adding yourself to social media sites like Facebook, Twitter, and Instagram to promote your teaching career. Then, take some time to read about successful instructors and see what they’re using to market their products.
You might learn something new from their strategies that could help you grow your business too.
Be consistent in pre-selling your online course
Consistency is one of the biggest factors in selling an online course. You would be surprised how many times people will start their business, but then never put up any kind of sale material or advertise their product.!
This is totally unnecessary as most people have access to at least a smartphone with internet. If you really want to get into business, investing in some advertising equipment like social media ads, advertisements, or creating your own advertisement can help you gain more sales.
By having enough proof that your product exists and is accessible to the public, potential buyers are able to explore it further. Having a beautiful looking website and offering high quality content is another way to draw attention to your product.
Making sure to update and grow your course every few months is also important so that your students do not feel like they are going through a lukewarm experience when no new information is being presented.
Blogging about different parts of the course and answering student questions is another way to keep yourself engaged while promoting your brand.
Link your course to other products
One of the most important things you can do to pre-sell your online course is to link it to other products and services. This article will talk about some easy ways to do this, and some tips for successful linking.
The more time and effort you put into promoting your online course, the greater chance people will pick up on its benefits and purchase it.
By linking your course to others, you create an audience that may or may not be interested in your content yet.
Encourage reviews if you want to pre-sell your online course
One of the most effective ways to pre-sell your online course is to create content that other people can use to promote it. You could write a review or article about related topics, put your course link in as a reference, or you could even give away your material for free but include advertisements or sponsored messages.
By producing quality content that helps others, you’ll gain back what they paid for the product while also creating more opportunities to make money from your course.
As with anything else, there are some basic rules when investing in products and services. The better the product, the longer people will read the review, and thus the greater chance their opinion will matter to someone who might be looking to buy the same thing.
With that said, gathering adequate information takes time so don’t rush through this step! Before you advertise anyone’s product, you must do your research and confirm that you won’t be being compensated for doing so.
Provide a support forum for your online course
As we mentioned before, one of the most important things you can do as an online course seller is provide a supportive environment for your students.
This will help ensure that your students feel comfortable asking questions or searching for solutions to their problems.
By having this, they’ll be more likely to come back to your site for help. You can use third-party resources or even create your own separate forums or chat rooms.
Whatever type of community you choose, make sure it’s clear how professional it looks. This will give people confidence in the space!
And don’t forget about mobile devices – everyone has access to them now!
You should also consider offering rewards to those who participate in the community. This could be anything from free content to small prizes such as t-shirts or books.