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Parrot Insider #2: How EarlyParrot supports eCommerce: 5 reasons to love our tool

Right now, the eCommerce market is very crowded. The pandemic has forced many retailers to switch to digital, and thus the competition is fierce here. Maybe you didn’t experience this for yourself, or on the contrary you are feeling the competition’s breath on your back. No matter which situation is closest to yours, it’s useful to know some good ways to support your eCommerce performance. 

So let’s assume that, unfortunately, your customers aren’t breaking down your doors right now. It may be a challenging situation, after all you need customers if you are to stay on the market. Why are customers not visiting your store? You have to answer this question yourself. Perhaps, as mentioned before, there’s too much competition in your sector, and you can’t get through potential customers or maybe they just don’t know you are. If you’ve read our text on ways to increase sales, you will know that referral marketing is one of the most suitable strategies in this case. Why not give it a go? It’s worth trying new solutions that will interest customers, and perhaps they will stay for longer and make some purchases.

Now let’s start from scratch. Why should referral marketing be your cup of tea?

Referral marketing in a nutshell

Referral marketing is based on the relationships you manage to build with your customers. In this respect, it’s worth taking care of the customer experience, since almost 90% of customers say that they would be willing to pay for something if they have a good one. By building relationships you can create a community, and this is the perfect foundation for acquiring more and more customers. The support of your eCommerce operation through referral marketing can become really visible, and all this with relatively little effort. 

So what’s the drill? First you need to create a program and set the rewards, then let your clients know about it. When customers engage in it and share referral links with their friends, you will most likely see an increase in sales. 

If you are wondering if recommendations really have that much power, we have some numbers to back it up. Over 90% of customers trust referrals from their friends over those from other sources, e.g. influencers. In addition, take into account the desire to win a prize. People are competitive by nature, so why not make the most of this. Encourage both your regular clients and those who visit your site for the first time to participate and try to win the referral trophy. You can choose the prizes differently for both groups – the rewards system is up to you.

Thanks to referral marketing, you can also lower your CTAs, extend your reach, and increase customer engagement and loyalty. It will drive up your conversions for sure – referrals can convert up to 30% better than other marketing types.

However, in order to prepare a referral marketing program well, you will need the help of a tool. EarlyParrot may be a game-changer for you! Why is it so great?

Reason no. 1: easy installation and seamless integration

Let’s start from the very beginning, which means the installation process. If you are worried about your IT skills, there’s no reason to be. EarlyParrot does not require any, and the whole process would guide you through it step by step. The installation won’t take you more than 15 minutes. 

What to do first? Pasting the code is the most important step. For everything to work properly, you need to have tracking on both the landing page and the share page. You can paste the code manually or use Google Tag Manager. Now click the Verify Installation button.

If you use Shopify, WooCommerce, or Magento, that’s great. For other platforms, you can contact EarlyParrot and they might be able to make it work for you as well. If you have chosen one of the aforementioned three, what you need to do now is to set up a webhook. Thanks to this, the platform will know about every new purchase made on your website. EarlyParrot does its job at this point, which is to detect whether a given transaction was initiated from an email or not. If this criterion is met, a notification or reward will be sent to the referrer. 

Now it’s time to create your program, design communication, import and invite your customers, then you can go live. But hold your horses. We will show you some big pros of EarlyParrot before you gain countless new customers. 

Reason no. 2: convenient program creator

The program creator is very handy and intuitive. What’s more, it shows you which aspects need more improvement. For starters you can decide on your goal, which in the case of eCommerce would be more sales.

The next step is the reward system. You can choose who you want to reward by picking from the three options Reward Unlocking, Top Influencer, and Fast Lane. 

Once you choose your system, you can then create the rewards. Select its criteria, and decide whether it will be a repeat reward or not. If so, define the target. Add more specifics like image, name, and description. You can also write a coupon code in a reward email, in which case you need to create that. 

Here you can create emails, invites, and share pages. Another great advantage at the end when you are required to integrate the program with your landing page, share page, and eCommerce platform. You won’t be able to click finish if you don’t configure this properly. What’s more, all changes are saved automatically.

Reason no. 3: personalized communication

If you are worried about your communication, you have absolutely no reason to be. EarlyParrot allows you to define all the details of your communication with customers. You can customize the invitations that your customers will share on social media, and no EarlyParrot logo is visible at any stage. 

You have many social media platforms to choose from: Twitter, Facebook, LinkedIn, WhatsApp, Messenger, Viber Messenger, and Telegram. As you can see, your clients have a wide range of possibilities to spread the word about you and your program. Therefore you should enter a short message that will appear in the post when your client shares the link with their friends or family.

E-mail personalization

Another aspect that can be customized is emails. EarlyParrot will send emails on your behalf, so you should write your customers the highest level messages.

If a customer feels like they have received another bulk email, it won’t do much good. Do you know that personalized emails have an average open rate of nearly 19%, compared to 13% for those that are not. You probably open emails that contain your first name more often than those which don’t. It’s a natural mechanism. Therefore, if you want a customer to feel cared about, personalization is a must. Whether it’s an invitation email, one informing about a reward, or a thank you for their first referral, you should address every user by name. Moreover, don’t forget about the content. First, it should be grammatically correct and spell checked. Typos are the worst possible mistake in the copy, so double check before saving your template. And remember about the title, which should be catchy.

What’s very cool about EarlyParrot is that you can add the kinds of emails you want to send. You can choose to send, or not, an email upon a customer reaching X numbers of referrals, a welcome to the campaign, or every time a new customer is gained from a given referrer, for example.

Don’t forget to add the ‘email from’ field, which is your signature under the message. Also, the address from which your emails are sent is an important aspect, otherwise recipients might consider them to be viruses or spam.

Share page personalization

You can edit the share widget. There are four styles to choose from: full widget, slim, one line, and referral URL. You can edit HTML code if you want to, or choose to leave it as it is.

Reason no. 4: everything at your fingertips

After logging in to your account, you will have all your campaigns in one place. You can view all parameters related to each of them on the dashboard. You can analyze the statistics of each campaign step by step, and also choose the time period you are interested in. Do you want to check how the previous week went, or review the entire last month? No problem.

It’s crucial to have such information at hand. Thanks to it, you can check what types of campaigns work best for your recipients. If a certain campaign is not effective enough, you can refine it or create a new one in its place.

Reason no. 5: support on cue

If you are going to invest in an external platform, it’s essential to be able to count on support. And with EarlyParrot, that’s certainly the case. For starters, you can download a demo version to get to know the whole system. It has limitations though, so if you need more campaigns then you’ll need to purchase paid access –  but there is a free trial available. You will always have a chat box on hand where you can ask questions, or search for answers in the knowledge base or the blog.

If you would prefer to contact us by email, you can reach us at [email protected] and you will receive a reply as soon as possible. 

As we have already mentioned, if your store uses a platform other than Shopify, WooCommerce, or Magento, feel free to let us know and we will try to find a solution. When it comes to the process of creating the program, you can also count on support for that. The platform dictates the sequence of steps and shows which elements must be refined before the program goes live.

Let’s create a referral program!

Creating a referral marketing program can be a real turning point for you. Regardless of whether your eCommerce is having a hard time or customers visit you in their droves all the time, you can never have too many, right? A solution such as a referral program will build brand awareness among potential and current recipients, which translates into better sales results. 

Nevertheless, creating a program without a good tool will be practically impossible. That’s why EarlyParrot comes in handy. It’s an intuitive tool that’s effortless to use, thanks to which you can easily create a program that will bring the desired results. The reasons above are only a brief introduction to what EarlyParrot is capable of, so download the demo and check it out for yourself!

Parrot Insider #1: How EarlyParrot can improve your referral program

Let’s imagine that a potential customer is in need of a certain type of product, but they have no idea where to look for such an item or which brand would be best to buy from. What’s the solution? Ask a friend. That’s how referral marketing begins.

Referral marketing is gaining popularity, but it is still not a go-to solution for many businesses. This is a pity, because 92% of consumers believe in referrals from people they know well. As it is also known by some, word-of-mouth marketing is very easy to implement and it won’t cost you a lot of money either. 

To make the most of this type of marketing, though, you will need a well-tailored referral program. And we will tell you how to run one with EarlyParrot!

But let’s start from the very beginning, which is why you even need referrals.

Why should you start a referral program?

Creating a referral program can help you acquire new customers relatively quickly and cheaply. Information spreads very quickly between customers, and if you promise rewards in return then it will happen even more so. Research shows that customers who visit your website thanks to recommendations will spend 25% more money there, and the probability of them recommending you to someone else is three times higher than in the case of other customers. As you can see, referral marketing not only produces results but also builds trust.

Such solutions are also relatively easy to monitor. Thanks to using an appropriate tool, such as EarlyParrot, you can track all referrals and see how they affect sales. You can have all of the most important KPIs at hand, and you can analyze the performance of your program whenever you want.

What exactly is a referral program?

In short, it is a system of rewarding customers for recommending your store. Your existing and future clients will gain rewards for making an appropriate number of referrals according to your set criteria. Your clients can share referral links or codes with their friends or family, who then visit and use your site. That’s basically it: rewards are distributed afterwards, and you gain another client.

One of the most popular programs of this type that you may have heard about is Uber: you share a code with your friends and both of you can save some money on your next rides.

In order for the program to fulfill its task, you need to choose the right incentives. It is crucial to the success of such a program. In the case of Uber saving money is the reward, but it is not always the best solution. Sometimes it’s better to offer a product or service as a reward. The situation depends on the type of business and, of course, your target audience.

How can EarlyParrot help with your referral program?

EarlyParrot is a referral marketing platform that will improve the implementation of your program. Its installation is simple and only takes a moment, only requiring a computer and 15 minutes. You can easily implement a program into current purchasing processes. You don’t have to change anything, so customers can shop and log in as before. One difference will be an opportunity to participate in the referral program. Both new and existing customers will be informed about the possibility to join the program, receiving a notification with this information. 

After successful implementation, you can set up a reward system of when, to whom, and what will be delivered. It is up to you what and how referrers and referrals will be rewarded for their cooperation. 

Another important feature of this platform is the ability to brand communication with your clients, without an EarlyParrot logo. Feel free to customize emails and pages as you wish. You can also take care of your relationships with customers thanks to broadcasted messages, so you can be sure that everything is running smoothly and your subscribers are taken care of.  

This tool can be easily integrated with the most popular platforms like WordPress, Shopify, Magento, Typeform, MailChimp, and many more. Why not give it a try?

Referral program for SaaS

If you are planning on taking a SaaS solution live, it could be very beneficial to start a referral program too. How to make this happen with EarlyParrot?

If you are about to implement a referral solution just before launching your SaaS, then great. You can increase engagement among your early adopters, and they will be able to share their referrals via social media, messengers, or emails from day one. Why is it a good idea to start a referral program together with your SaaS?

First of all, you can improve the engagement rate from the very beginning and build bonds with your users. The stronger the relationship and the trust is, the longer they will be with you. On top of this, more referral leads means lower CTAs. Everybody wants lower CTAs, especially at the beginning of their journey. 

Thanks to the recommendations of your referrers, your reach can extend immediately. If you encourage people enough, they will talk about you. Nothing gains attention like the buzz made by users and being a newbie on the market. People are curious about such solutions and want to see what the hype is about.

Thanks to a referral program, you can also find out if your SaaS is liked by users (they will not recommend something that they don’t) and which of your brand ambassadors have the greatest clout. It is worth rewarding them accordingly.

In the case of implementing a referral program with EarlyParrot to an existing SaaS solution, there are yet more advantages

You can set premium features or discounts for your biggest fans and most active referrers. You can also adapt the program to existing strategies to drive the best results, and even set the time at which program invitations will be sent. 

Referral marketing in eCommerce

If you are an eCommerce provider, referral marketing may be beneficial for you too. How to surprise your customers with a referral program? We’ll tell you what EarlyParrot can offer your eCommerce to boost sales and gain more loyal clients.

As you have already read, EarlyParrot can be implemented with most eCommerce providers like Shopify, Magneto, or PrestaShop. So if you have 15 minutes spare then you can install this solution to your website right now, and thanks to referral marketing you can drive more conversions. Did you know that referral leads have a 30% higher conversion rate than conversions from other channels? That is a great score. Thanks to implementing a referral program you can gain more trust and improve your brand image. Thanks to broadcasting messages you can also build relationships with customers, making your website a go-to place for buying products in the categories that you offer. 

As with SaaS solutions, EarlyParrot supports your business with expanding its reach. The more people who share their opinions about you on social media or via email the better. Reducing CTAs in eCommerce is also a very important aspect. 

The timing of encouraging your customers to take part in the program is crucial, and it is best to do so as soon as they finish shopping and are satisfied with their purchases. Thanks to EarlyParrot, invitations are sent automatically, so you don’t have to worry about remembering to do so. This is similar with rewards, in that as soon as a given client meets the criteria you have set, notifications will be sent.

Building your links with a referral program

It might be surprising that referral marketing is a great way to build your email lists. Thanks to such a solution you can check whether new subscribers joined via referrals or not, and reward them accordingly. Not only can you ask them to share referrals, but also remind and motivate them to be more active. 

You can integrate EarlyParrot with your CRM or autoresponder and let the magic begin. The platform will determine whether a new subscriber was referred or not, and only send a reward if they were. It works with all the most popular autoresponders and CRM like MailChimp, AWeber, Infusionsoft, or ConvertKit. If you use software that is not on our list then reach out to us and we’ll figure it out.

Why is it a good solution to let EarlyParrot help with your subscribers? You will get to know them better, and find out who has the power to improve communication. Thanks to rewarding your subscribers you can build a loyal community, which is essential for your brand image. 

Why should you choose EarlyParrot?

First of all, it is very easy to implement and even easier to use. There is also a free demo that you can use to see if it’s your cup of tea. We are almost 100% sure that the answer here will be yes. Moreover, this platform has got your back. It helps to show you which parts of the program need improvement before it goes live. You can also choose the best rewards: coupon codes, secret links, downloadables, or account upgrades. No matter which you choose, the platform will automatically send it to everyone who meets the criteria set by you.

No worries if your website is not in English, this platform provides campaigns in Spanish,  French, German, Greek, and Italian too. 

Data security is the priority here. EarlyParrot is GDPR-compliant, and also has fraud protection. No suspicious emails or web traffic, and all social media shares are confirmed via IP tracking.

Are you ready to start a referral marketing journey?

As you should now know, referral marketing is a low-cost, easy-to-implement solution that is also quite simple to monitor. Thanks to EarlyParrot, referral magic can basically happen by itself. Once you integrate this platform with your eCommerce store or SaaS solution, you will never look back. Referrals will soon come, and you will start to benefit from them as a result.

However, remember to keep your finger on the pulse. In time tastes change and so your rewards may need to as well, or customers might not recommend you so willingly. You must be proactive and track the program’s performance continually.
So, do you want to try a free demo first?

EntrepreneursHQ.com uses EarlyParrot as their referral marketing solution

EntrepreneursHQ.com provides daily marketing tips to more than 100,000 entrepreneurs via EHQ Daily. EntrepreneursHQ.com also host several virtual summits about various topics such as SEO, Digital Marketing and Email Marketing.

To further grow their subscribers both for EntrepreneursHQ.com and also for their summits they work with several affiliates partners who actively promote their business. But they want to take referrals a step further. They wanted to enable their existing subscribers to actively to refer new subscribers in exchange for rewards.

EntrepreneursHQ.com uses EarlyParrot platform for their referral marketing campaign. Watch what Liam Austin (co-founder of EntrepreneursHQ.com) had to says about EarlyParrot.

HotJar referral system. How a SaaS can benefit from referrals!

Whilst doing my daily rounds of Quora answering (follow me on Quora) I found this question: What referral marketing system does HotJar use? which got me thinking!

HotJar is a Conversion Rate Optimization (CRO) tool for marketers who would like to better understand how their website visitors are navigating their way through the different pages. HotJar is truly a successful SaaS! They hit $10,000,000 in annual revenue 10 months ago.

How did HotJar grow?

We threw in a lot of kind of incentives in there. It just took off. It went crazy, literally. So within a few months we hit around 60,000 emails and growing.

David Darmnanin, CEO of HotJar spelt out the way how HotJar acquired so many users. HotJar, as from day one, had their own referral system developed and integrated into their SaaS. This made it easy for HotJar users to invite their friends in exchange for a reward. It was so successful that HotJar kept doing and still are till this very day.

Is it worth it?

One good thing about HotJar is that they are very transparent about anything they do. In fact, they even state how many referrals each and every participant has. Just logged into my HotJar account.  Keep in mind that this screenshot was taken on the 24th of the month, hence so expect at least 25% more referrals till the end of the month.

For the month of September, up till the 24th, HotJar’s referral system has generated over 694 sign-ups.

How can my SaaS be like HotJar?

HotJar went ahead and built their own referral system since at that time it might be they didn’t find a suitable solution to integrate into their SaaS. But you have the option to use a referral marketing platform that has been tried and tested by several other SaaS founders. EarlyParrot is the platform of choice when it comes to referral marketing for SaaS companies for two simple reasons:

Integrates into your user flow: EarlyParrot can be tightly integrated into your SaaS via it’s easy to use API. Just how like HotJar did it, you have a section in your SaaS that is completely dedicated to your referral campaign. Don’t integrate with a referral marketing platform which requires your users to sign up again for it. Automatically generate a unique referral link and clearly show it to your users.

Branding / Seamless flow: EarlyParrot allows you to totally brand your referral campaign. Make sure you can brand your emails, your pages and make sure emails go out from your domain. Platforms that enforce Powered by links or any kind of promotion to their platform, OR do not allow you to fully customize your campaign according to your needs should be out your sight.