A strong marketing strategy is spending money in ways that create word-of-mouth buzz about your business. It’s also investing time into activities that inspire people to talk about you.
By creating an environment where others are willing to tell other people what great work you have done or what excellent services you offer, you increase your exposure and grow your audience.
Here are ten easy ways to promote your business through word-of-mouth.
Ask your customers for feedback to encourage word-of-mouth
Asking your current customers what they like about your business and what could be improved will give you lots of valuable information. You can use this data to improve their experience with your company, enhance the product or service, find new ways to run campaigns, and evaluate whether it is time to change locations or vendors.
Most people are aware of the importance of getting customer reviews for online shopping sites, but less well-known is the value of these surveys in other areas such as calling businesses or taking an informal survey via chat or social media.
By asking questions, you get answers!
When done properly, using polls, questionnaires, and comments allows you to gather important data that helps you make better decisions. Plus, you earn some much-needed confidence by hearing how others feel about your company.
Business owners should always ask their peers, colleagues, and potential clients for input. While cost-effective, word-of-mouth marketing is one of the most powerful tools at your disposal for growth.
Make a blog or website
Creating an online presence is one of the best ways to promote your business. A well-designed website or blog with interesting content you constantly update is an excellent way to get exposure for your company.
You can use these websites to advertise your products and services, exchange information and resources, connect with others in your field, and create a forum for feedback or conversations.
By creating this space for community engagement, you increase awareness of your product or service and find new opportunities to grow your market share.
There are many free web hosting sites out there that people have success using as platforms to launch their blogs and websites. Many of these hosts offer tools and features designed specifically to help you manage your site.
Finding a good fit is important so check out the various options before choosing one that works for you.
Create a YouTube channel
A growing number of businesses now have their channel on the video-sharing website YouTube. These business channels are typically focused on promoting or advertising your product or service.
By creating an online presence through YouTube, you’re offering your potential customers a place to go look for information or even to find out more about you and what you offer.
Your channel can include videos that promote your company, products, or services, as well as fun or educational material. You get back what you put into it!
The content and style of your videos will determine the success of your channel. Try experimenting with different styles and genres to see which ones work best for you.
Distribute promotional materials to encourage word-of-mouth
Being present at events is one of the most effective ways to get word-of-mouth marketing going for your business. When you attend functions, they either have to be organized by someone else or you to promote your presence there.
At this event, we’d like to recommend that you don’t just show up. You should make an appearance but you need to do more than that!
You must talk about your attendance and why it’s important before stepping foot onto the stage, greeting attendees while introducing yourself, offering some kind of professional service during the reception, and leaving a lasting impression through conversations with other guests.
One of the best ways to promote your business is by encouraging other people to share their experiences with you. If someone enjoys what you offer, they will spread the word about it for you!
By leaving comments on blogs and forums, creating review groups on social media sites, or asking potential customers which businesses they liked, you can get valuable information that may help determine whether or not to do business with you.
It’s also an easy way to gain exposure for your company – giving off positive energy!
Many online communities are devoted to helping others find quality services and products, so there’s no need to feel shy about asking for some feedback. People ARE paying attention out there!
Encouraging reviews is one of the most effective types of marketing because it doesn’t cost anything but time.
Ask your friends to tell their friends about you to encourage word-of-mouth
This is one of the most important tips in this article! When asking people to do business with you, they should be asked how they heard about your business.
The answer may surprise you – it could be through word-of-mouth marketing or it might be because someone sponsored them at a party, event, or trade show.
But still, even if they didn’t directly pay money to access your service, there are things they can add to promote you. For example, they can talk about you and your company online and off, share pictures and videos of work you did, etc.
By creating an environment where others are incentivized to spread their love for your business, you’ll get more exposure.
Consider starting a blog or website
Starting your own business is a dream many people have, but most never pursue it due to cost or fear that they will not make enough money to survive.
A well-designed website or blog gives you back that feeling – you control your message, you get feedback quickly, and you earn rewards through engagement and word-of-mouth marketing.
There are several ways to promote your site via social media, search engines, and other sites, but one of our favorites is to let others know about it. You can do this by creating posts on Facebook, sharing articles on LinkedIn, tweeting about them on Twitter, and so on.
Giving credit to yourself for the work being done creates an upward spiral of inspiration and motivation for those who visit it.
Committing to writing consistently is the hardest part, but once you do, you’ll find yourself waking up each day eager to put in more effort than ever before.
Use social media for marketing
Social media has become one of the most important ways to promote your business. Not only can you use it to advertise, but you can also use it to connect with people and create an audience that is actively listening to what you have to say.
There are many different types of social sites where you can advertise your company, such as Facebook, Twitter, LinkedIn, and YouTube. On these sites, you can do things like post articles or advertisements, spread messages, or launch contests and giveaways.