Would you like more customers? Of course you would! Who wouldn’t? The good news is that there are ways to increase your customer base without having to resort to spammy or unethical tactics. One way is to turn your current customers into brand ambassadors and customer advocates. In this blog post, we will discuss what brand ambassadors are and how you can go about recruiting them. We will also give you some tips on how to keep your brand ambassadors happy and engaged. Let’s get started!
Who are brand ambassadors, actually?
Brand ambassadors are those customers who love your products and services so much that they are willing to talk about them. They might write reviews, share their experiences on social media, refer other people to your business, or even become visible representatives of your brand.
Why should you invest your time and resources in brand ambassadors
Once the company registration process is complete, brand ambassadors can be a great asset for any company – not only do they help you increase awareness of your brand and attract more in customers, but they can also provide valuable feedback that helps you improve your products and services. They can even play a crucial role in providing customer support and offering advice to potential buyers.
On top of that, brand ambassadors also provide priceless word-of-mouth marketing – research shows that this type of marketing continues to be the most effective form out there.
Recruiting brand ambassadors
The first step in recruiting brand ambassadors is identifying potential candidates. Often times, your current customers can provide valuable insight into who might be a good fit for the job.
How to recruit brand ambassadors
Identify your top customers and find out what they love about your product or service
If you already have a mailing list or customer database, go through it and look for customers who have purchased multiple times or referred other people to your business. Once you’ve identified potential candidates, reach out to them individually to gauge their interest in becoming a brand ambassador. This should come with a sincere thank you for their loyalty and an offer of what they can expect in return.
Ask them to write a review or share their story on social media
First step done? Amazing! Now it’s time to get those customers talking. Ask them to write a review on your website or share their experience on social media. Encourage them to use apps for social media posting for a smooth process. The more reviews and stories you can gather, the better – this will help other potential customers make an informed decision about your product or service. However, it is important to note that you should be diligent with your social media listening to ensure you are monitoring all conversations, both good and bad.
Send them exclusive discounts and offers, especially around the holidays
To really make your brand ambassadors feel valued and appreciated, consider sending them exclusive discounts or offers around the holidays. This will show that you appreciate their input, and it could even lead to more referrals down the road.
Let’s say it’s Black Week, and you have a new product launch. You can send bulk emails to your ambassadors using email automation CRM and let them know about the launch, and offer them an exclusive discount to be one of the first people to buy it. It doesn’t have to be huge, but it could be enough to make them feel special and appreciated.
Thank them for their support and let them know how much you appreciate them
Brand ambassadors are true gems, and they deserve to be appreciated. Make sure you thank them regularly for their support, whether it’s through a handwritten note or an email, but could as well be a prepaid debit card if they really shine with their activities. This will let them know that their efforts are valued, which in turn will make them more likely to continue advocating for your brand.
Again, it doesn’t have to be a huge gesture, but something small and thoughtful can go a long way.
Keep in touch with them throughout the year, even when they’re not buying anything from you
It’s not about constantly trying to sell them something – it’s about making sure they feel appreciated. Keep in touch with your ambassadors throughout the year, and send them updates when there’s a new product launch or any changes to your brand. This will make them feel like part of the team and keep them engaged in what you’re doing.
You can do that by setting up a special group on social media just for your brand ambassadors, where you can share updates and ask for feedback. You could also set up a monthly newsletter (you’ll do it easily with email automation solutions) where you share tips and best practices that would be helpful to them in their role as an ambassador.
Reward them for referrals with bonus products, services, or cash
Being a brand ambassador is a big commitment, and it requires dedication and effort. So, rewarding your brand ambassadors is a must. Consider giving them bonus products or services, discounts on future purchases, or even cash when they refer someone to your business. Everyone loves feeling appreciated. Showing them you are thankful will not only make them feel good, but may also entice future referrals!
There are quite a few ways to reward and recognize your brand ambassadors and customer advocates, but the key is to make sure that you award prizes to the team and show them how much you value their input. When done correctly, this can go a long way in developing a loyal and engaged customer base for your business.
Incentives are an excellent way to keep your brand ambassadors motivated and engaged, and it’s also a good way to show your appreciation for their efforts. So, don’t forget to reward them every now and then – they deserve it!
Make sure your customers are happy with their experience – from the moment they walk in the door to the time they leave
You won’t make brand ambassadors from unhappy customers – that’s why you need to start by ensuring that everyone who interacts with your business has a positive experience. From the moment they walk in the door to the time they leave, make sure that everything is top notch and that all of their needs are taken care of. This will not only help to prevent bad reviews but also encourage customers to spread positive word-of-mouth about your brand.
The better customer experience you provide, the more likely it is that customers will become brand ambassadors for your business. If you don’t excel in this area, you won’t be able to attract the kind of customer loyalty and advocacy that will take your business to the next level.
Encourage them to share their experiences with their friends and family on social media
If you want to turn your customers into brand ambassadors, you need to make it easy for them to share their stories. Encourage them to post pictures or videos of their experiences on social media and tag your business in the posts. You can also introduce extra incentives for customers who share their experiences on social media, such as discounts or free products. How about inviting them to webinars, too?
This is a good method to get your brand in front of more people, and it can be an invaluable source of customer loyalty and advocacy. Social media hold a lot of power when it comes to customer retention, so make sure you harness that power and use it to your advantage.
Create a positive online presence that will make others want to do business with you too
While you can’t control what other people say about your brand, you can create a positive online presence that will make others want to do business with you too. Make sure the content you post is professional and engaging, and take advantage of any opportunities to network with potential customers or ambassadors. Ask them for feedback on products and services; get involved in upcoming industry events; and respond to customer enquiries promptly.
People don’t want to recommend brands who are unreliable or don’t care about their customers. So, if you want to turn your customers into brand ambassadors, you need to prove that you are a business who puts its customers first.
Over to you
From providing a great customer experience to offering rewards and incentives, there are plenty of ways to attract these valuable customers – brand ambassadors. You shouldn’t underestimate their potential to spread the word about your business and attract new customers.
Take the time to understand who your target audience is and find out what motivates them – chances are, if you treat them right, they’ll be more than happy to become ambassadors for your business. Good luck!