Social media has become one of the most powerful tools in any marketer’s arsenal. With every passing day, the amount of time spent online exploring different platforms is staggering! Learn more about the benefits of using influencer marketing below.
With over 2 billion people around the world using at least one form of social media, it makes sense that companies are incorporating this into their advertising strategies. Brands have influencers they pay to promote them which can be very cost-effective.
Influencers already have an audience, so your company will not only get exposure, but also potential customers who may like or purchase what you sell.
It is important to know how to use influencers effectively, though. This article will go more in-depth about some tips on marketing via influence.
Higher conversion rates
When you use influencers to promote your business, not only do they advertise your product, they may even help boost your sales! This is because most people agree that social media influence affects buying decisions.
If someone else says something great about your products or services, then it gives them confidence in your company’s value. It also helps establish trust as people view the statement as coming from a trusted source.
Influencers are very popular now due to their large follower bases. Your business can capitalize on this by working with appropriate partners to gain exposure.
Builds trust with customers
It’s hard to build credibility in this connected world we live in. With every second person having access to information, it is becoming increasingly difficult to get people to believe you!
With over 70% of consumers saying they look up reviews before making a buying decision, using influencers to promote your product or service is no longer a luxury – it’s a necessity.
Influencers are already established personalities that other people admire and refer to as ‘successful’ so when they talk about products or services, they usually say things like “ really loved reading about how [product] improved my quality of life” or “It was very helpful in terms of solving such and such a problem.”
These types of comments convey two important messages: 1) the influencer believes what she is telling her audience is good for them, and 2) she thinks your product will work similarly for their audience. They may even recommend it!
By utilizing influencer marketing, your business can tap into the power of word-of-mouth advertising without having to spend large amounts of money to do so.
As an entrepreneur, you will find yourself in a constant state of engagement where you need to be sharing knowledge and promoting your company. Creating content targeted at motivating potential clients is a great way to use influence marketing.
Influencer marketing reduces advertising costs
As mentioned before, traditional advertisements are very expensive! Brands have to pay significant fees to place their advertisement where people can see them, which is typically through billboards or TV commercials.
With the influence market, you as an advertiser do not need to spend money on advertisements as much because others your ad is targeted towards will be doing some of the work for you by talking about your product. They may even create a whole article or talk about your product in detail!
This is called influencer marketing and it’s becoming more prevalent every day.
Gives your product or service a social media presence
Having an online presence is important these days, especially if you want to reach out to other people to spread the word about your products and services.
Influencers are always talking about their love of your product or service, so by offering them a pay-to-play relationship, you can gain some valuable marketing exposure.
By asking influencers to use and promote your product or service as part of their content, they will create a link that helps drive additional traffic to their site, which will help boost their followers.
This is particularly powerful because even though it’s not directly promotional, most people know when something is sponsored and therefore may give more weight to the information. It also allows you to establish yourself as being in charge by choosing whether or not to include the ad, making it look less like a pushy advertisement.
Influencer marketing helps your brand gain popularity
As mentioned before, influencers are very popular due to their large follower base. Your company can use these individuals as advertising tools by asking them to mention you in their postings or create content designed to promote your product or service.
Influencers are also known as word-of-mouth marketers because they get part of their influence from positive reviews of their posts. The more people praise something, the higher recognition it receives!
Your business’s success depends partly on how well your marketing efforts spread negative and positive information about you. By using social media influencers, you’re creating an opportunity to reach more people than if you were trying to do so yourself with your resources and time.
Less expensive than other advertising methods
A growing number of companies are using social media influencers to promote their products and services. This is called influencer marketing or word-of-mouth marketing because the influence comes from the individual rather than the product or service being marketed.
Influencer marketing costs less money than traditional advertisements such as television commercials or billboards. It’s also more cost-effective than producing your content and promoting it on social media sites like YouTube or Facebook.
By paying an influencer to use his or her channel to advertise your product, you get free exposure that may attract new customers. If these people enjoy what they purchase, then they can spread the benefits of your product via their social circles.
This article will discuss some of the ways that influencer marketing can work for your business in the future.
Influencer marketing is less deceptive
A growing number of companies use social media influencers to promote their products or services. This is typically done by paying the influencer to advertise for your company using their online presence (e.g., YouTube channel, Facebook page, etc.).
By adding value through content that benefits you, the potential market for your product or service can be widened. Your top influencers may even get paid extra for promoting your product!
As with any form of advertising, there are ethical issues to consider. Make sure you research whether an influencer’s endorsement is truly natural and not influenced by the advertiser.
Furthermore, make sure they are aware that they will be getting paid for advertisement so it cannot be claimed as free marketing.
As mentioned before, traditional advertising is very expensive and sometimes even wasteful. By using influencers to promote your product or service, you don’t have to spend lots of money to get results.
By creating an opportunity for these individuals to talk about your products or services, they can do so in their style and with their level of enthusiasm which may be more effective than someone paid to advertise them for you.
Influencers are usually well-established people who have a large social circle so their opinions matter to others. When potential customers look at what these likable people say about your product, it can influence whether or not they purchase the product.
Interruption-wise, this type of marketing is much less invasive than other types such as TV advertisements or billboards. People enjoy sharing their experiences, and most influencers welcome exposure and attention because they love interacting with others.
It’s hard to estimate how much free publicity your business will receive from influencers, but a good starting point is to assume that one person your target audience knows has enough credibility to be considered an expert in his or her field.
That person can deliver around 10 pages of content about your product per week, which is plenty of material to create some word-of-mouth promotion.