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What is brand awareness?

Brand awareness has been a hot topic lately, since it may be a key factor of your business popularity and as a

What is a marketing funnel?

The sales funnel is something you have probably encountered when starting your business. Basically, it is the first step to maximizing your

What is a referral rate?

Once you have created a referral program, your job is not done but only just started. To maintain the conversion rate at