Boosting Referral Conversions with a better User Onboarding process

What makes you recommend your friends and family a product or service?

When you like a product or service so much, you want your friends and family to benefit from them, and this is one of the most crucial reasons that make you recommend a product or service.

And, there may be a ton of reasons that you like a product or service. 

From its price to its quality or the smiling face of the employee who helped you benefit from that product or service, you consider some criteria when recommending a product or service to other people.

And, an excellent user onboarding experience is definitely one reason that makes someone be satisfied with a product and recommend it to their friends and family.

63% of customers said that they think user onboarding is a crucial aspect of their buying decisions.

Another reason you recommend a product or service to your friends and family is that you are encouraged by a referral reward that you can get by recommending a product or service. 

That is to say, referral marketing can be run both organically and through campaigns that encourage customers to recommend your product to their peers.

If you want your referral marketing strategy to grow organically, the best thing that you can do is to provide a quality product or service that provides value to your customers. Since the goal is to provide value to customers, you need to have an all-around onboarding process that helps customers find the value in your product.

In line with your efforts to run your referral marketing strategy successfully, you can use onboarding tools and referral marketing tools that can boost referral conversions.

Now let’s figure out what user onboarding is and how it can help you increase referral conversions.

What exactly is User Onboarding?

User onboarding is an ongoing process that starts with a user’s first interaction with your company and goes on by helping them find value in your product. User onboarding starts with attracting users to your product by clearly explaining how your product can solve their problem, then goes on with guiding first-time users to the value in the product and helping existing users keep finding the value.

Onboarding is often narrowed down to a product tour. And it is a huge mistake!

Yes, a product tour is a part of onboarding your customers. However, a satisfying user onboarding experience requires much more than product tours. 

Here are some fundamental aspects of a successful user onboarding: 

  • In the very first moment when a user finds out about your product, you should clearly and briefly explain to them what value they can expect from it.
  • Make it easy for users to sign-up. Do not ask for too much information. Only stick to what is necessary. You can always ask for further details down the road.

Short sign-up forms help you increase your conversion rates.

  • Send short and informative onboarding emails that are well designed with images or other visuals.
  • Provide an interactive product tour (product walkthrough) and make it optional for users to take it or not. (because some users may have already gone through the process).
  • Provide onboarding checklists and progress bars to help users better manage their time and know where they are on their journey.
  • Use in-app messaging and push notifications at the right moment to engage with your users.
  • Help users find answers to their questions through resource centers.
  • Finally, personalize each and every step for users. Personalization helps users better relate to the process and build a bond with your product.

When you take these into consideration when onboarding users, you will successfully increase acquisition and retention, therefore, your product adoption rates.

How can User Onboarding help boost conversion rates when doing referral marketing?

Let’s talk about two striking statistics:

55% of users said they had returned a product before because they didn’t know how to use it. 

This is striking because it shows what may happen when you can’t get your users past through the most crucial part. 

Another important statistic is that research by Nielsen shows that 83% of consumers suggested that they trust the recommendations from their family and friends when making their buying decisions.

Now, you should ask yourself whether you would recommend a product that you don’t know how to use to your friends and family or not.

I believe the answer is NO.

User onboarding helps you increase conversion rates when doing referral marketing because it is the ultimate way of convincing users that your product is the one that can provide value to them and solve their problems.

When you are able to help users find what they are looking for through a well-prepared onboarding flow, they will naturally recommend it to people around them.

User Onboarding practices you can apply today to boost referral conversions 

#1 Everything starts with an easy sign-up process

As I said earlier in the article, you will lose many users right at the beginning if your sign-up process is complex. So it is truly a crucial part of onboarding because you wouldn’t want to lose users without even having them get started in your product.

Integrating Google Sign-Up provides excellent convenience to users.

Users don’t want to deal with too much work when signing up. In this regard, you should only be asking for necessary information rather than aggressively asking for every detail.

If someone’s going to refer your product to other people, it’s going to be at the end of their onboarding process, and best onboarding processes start with smooth signups

#2 Offer Freemium/ Free Trial

One of the oldest and most powerful desires we have is to try a product out and compare it with another. It is a crucial criterion that people take into consideration when making their buying decisions.

Referral conversions may come to a dead-end when users are not able to see the value of your product with their own eyes, even if the referral is coming to someone very close to them.

Freemiums can help you increase referral conversions by simply convincing users further about the value of your product.

#3 Identify who your new users are

If a user signed up from a referral, it’s a good practice to understand who they are, how they’re related to the person who referred them to the product, etc.

This can help you clearly identify your referral marketing campaigns’ audience and optimize your efforts accordingly.

After an easy sign-up process, you should get to know your users by asking the necessary questions so that you can provide them with a better experience. 

Following these questions, you should constantly analyze product data and collect feedback. The more you know about your users individually, the better unique experiences you can provide them with. 

#4 Personalize the user onboarding process to maximize engagement

Personalization makes it ten times better!

It helps you encourage users to take action. 

When you educate yourself through product data and personalize your processes, your users will better relate to your product and find value in it.

Personalized welcome messages make your users feel at home. Using product data analysis, segmenting users, and examining user behavior, you will be able to create processes that each user uniquely relates to.

Here is a good example from ClickUp:

Personalization is a strong supplementary step for your referral campaign and plays an important role in increasing conversions.

#5 Remind the user about the referral campaign just a little after their Aha Moment

The Aha moment will be where your users find value in your product and think to themselves that their friends and family should know about it too.

This is why user onboarding should lead to an Aha, maybe even a wow moment that will amaze users with the value of your product. Making sure that they’re encouraged after the wow and Aha process will boost their chances of creating yet another virality campaign for you.

Conclusion 

To put it in a nutshell, the best way to increase referral conversions is to provide value to users and help them find that value. 

In line with this effort, you should educate yourself through product data and customer feedback and provide an excellent onboarding experience. 

Following this primary drive (finding value) that makes people suggest a product to their friends and family, you should benefit from referral marketing tools, which makes it a lot easier for you to increase conversions.

BIO

This is a guest post written by our friends at UserGuiding

Top 7 Mistakes Online Course Creators Make

If you have a strong personal brand, and you’re an expert in your field, then creating an online course is one of the best ways to make money. After all, information is valuable — and there are tons of people out there vying to get to where you are today. 

Starting a course turns the stuff in your head into cash in your bank account, and gets you paid for the value you’re capable of delivering instead of just your time.

Not to mention, starting a course is a great way to build your credibility, and it can help you have a positive impact on others. Sounds like a no-brainer, right?

However, starting your own online course isn’t always all sunshine and rainbows. There are plenty of pitfalls that newer creators often fall into — and sometimes, these pitfalls turn their course journey into a failure.

In this article, I’m gonna show you what some of those pitfalls are — and how to avoid them.

The Top 7 Mistakes Online Course Creators Make

  1. Making The Course Too Broad.

Suppose you offer an all-in-one course on digital marketing. You teach people to run email campaigns, design websites, run digital ads, build their social media accounts, and write killer copy.

Is anyone gonna think you’re an expert at every single one of those?

Most course creators go the other way: they have very “narrow” courses that zero in on one particular skill. That lets them focus on helping others do the thing they’re very best at, so people get the most value from them possible. 

This also allows them to upsell more courses later if they so choose. And if they ever do an “overview course”, they hire outside experts to teach the stuff they’re not the best at.

Remember, as a course creator, you’re competing with all the other course creators out there — and if you’re not one of the best in the field to learn from, people will go somewhere else. So, especially when you’re just starting out, it’s best to stick to the things you know best.

  1. Asking For Too Much Commitment.

People don’t want to spend tons of time on your course. They’re too busy to spend weeks learning from you.

All the time, I see course creators put tons of time and effort into creating a course that lasts forever. They think they need to put every little thing they’ve ever learned into the course, or it just won’t be worth it.

But the truth is, they’re wasting their time, because courses should be short. In most cases, you should be able to go through a course in just a day or so, if you’re motivated. 

In fact, many courses actually market the fact that they’re short. For example, Daniel Throssell’s copywriting course sales page mentions several times that you can go through the entire course in just 1 hour. 

Point is, you want to show your audience that you’re not gonna take up more time than you have to.

That’s not to say that “longer” courses don’t have their place — but you have to understand your audience. Are there people who are willing to spend weeks and weeks on a journey with you? If not, you should think about condensing your course, or at least creating a “short” version.

  1. Adding Lots Of Useless Content.

This builds on my last point, because, one of the best ways to make your course shorter is to cut all the information that just isn’t all that helpful.

Focus on the most important 10% of the stuff you know. If you had 2 hours to turn someone into an expert, what would you teach them? Put that stuff in your course, and get rid of everything else.

What if you don’t do this? If you hide all the useful chunks of info that people are paying for in between huge mountains of useless info, or long monologues about something that just isn’t that important, people aren’t gonna notice the good stuff when it comes around. (Even worse, they’ll get bored and not finish the course — and then chances are, they’ll ask for a refund.)

  1. Dividing Your Course Into Huge, Impenetrable “Modules” Rather Than Short Videos.

In today’s age, people want their information in bite-size chunks.

Think about the last thriller novel you read. How long were the chapters? Probably pretty short, if the book was published recently.

Or, think about the last exercise program you read about. Did it market itself as “you can get results using this program, but you have to work out for 3 hours a day?” Probably not — most workout programs brag about the gains you can get if you’re willing to invest just 15 minutes.

Chances are, most of the media you consume deliberately divides itself into small pieces. The best marketers know that people like things short and sweet — especially in the 21st Century. 

When you’re creating an online course, the same principles apply. Keep your content short and sweet, and people will be much more willing to “binge” it.

Plus, this allows people to go through the course on their own schedule. If they only have time for 15 minutes a day, they’re not gonna like it if the content’s split into 60-minute chunks.

Finally, keeping your content short and sweet forces you to think about point 3: what do you really need to include in the course? If a video’s 10 minutes long, you can often cut it to 5 minutes by getting rid of a lot of the “fluff” that no one will ever use anyways.

  1. Focusing On Design, Rather Than User Experience

Here’s a secret about your audience: they’d rather feel like they’re making smooth, steady progress through the course than feel the course is “pretty”.

After all, they’re investing a ton of money to learn from you, and they’re expecting to get a pretty serious return on that investment. So they’ll be pretty disappointed if the course doesn’t give them the information they need in a way that’s easy to digest.

Ease of use is king. Think of it this way: your students don’t want to do a ton of work. They want to take your course to feel like watching Netflix: they sit back, they’re entertained, they learn something, and they enjoy themselves.

Sure, you can include stuff like quizzes or exercises so the material sinks in. In fact, I’d recommend it. But don’t make them spend their precious mental energy just to figure out how to get to the next module.

Sure, making the course look pretty is important — but I’d rather take an ugly course that I can go through easily, than a pretty course where I get stuck.

And if you’re using a course platform (which you absolutely should), then you can tinker around with the display a little bit, if you want to. But try not to do it too much, or you might push the platform past its limits — you’ll be out of the zone where it does what it does well — and if that happens, your students will have a bad time.

  1. Not Asking For Feedback.

You need to make the best course you can. Plain and simple. 

And this goes double if you’re offering refunds. (And side note: as a course creator, you should offer refunds! Offering refunds shows people you’re confident and recognize the value of your course, and as a result, more people will buy your course.) 

Preventing a refund is as good as making a sale. And the single best way to minimize refunds is to improve your course.

How do you improve your course? You can always go through it yourself to try to find problems, but the best way to identify your students’ problems is to just ask them.

If someone cancels, make them tell you why. If they have a great time, ask them to leave a review. And have a “leave a comment” button throughout the course, so people can tell you what’s wrong while it’s on the top of their mind.

If your course includes exclusive access to online communities, read what people are saying in those communities. And if there are other places where people might be talking about you (like in Facebook groups, for example), then check those out as well.

Then, see if you can find common themes. Improve the things that people don’t like, or are constantly complaining about. 

Same thing if people like your course. Ask them to tell you why. That way, you’re hearing positive feedback, too, which keeps you feeling good about your course — if you only ask for negative feedback, it can go to your head.

If people like your course, you can also ask them for a referral. (And if you want to maximize the power of your referrals, the website you’re on right now, earlyparrot.com, is a great place to do it!)

You also have to know what feedback to ignore. If someone sends you an angry email telling you that your course sucked and that you should delete it and stop taking people’s money, you have to realize that they’re probably in the minority. 

Similarly, a lot of people will give you feedback that applies only to them, and not to most of your users, and solving their problem will hurt everyone else’s user experience.

Some feedback is worth taking, and some isn’t. So get as much as you can, and then learn to distinguish between the two types.

  1. Not Pricing Your Course Properly

How much does your course cost? This is crucial. You have to come up with the right number. 

Here’s why: price your course too high, and no one will buy it. 

But price your course too low, and no one will buy it either.

That’s because people see value in price. If something’s expensive, they’ll assume there’s a good reason why.

That means if you offer your course for $50, people will say to themselves, “well, that’s probably junk, so I’m not gonna waste my time on it.” But list the exact same course for $300, and they’ll say, “sign me up!”

That’s why it’s so important to find a happy medium. You have to find a price that shows your audience that you know what you’re doing, and that it’s worth their time and money to invest, without charging so much that you sound unreasonable.

What’s the “right price”? Often, it’s the highest price you can justify. You need to be able to say in your sales page, “this is how much it costs, and this is why.”

For some courses, that’s a few hundred bucks. For others, it’s a few thousand.

One idea: if the information in your course is gonna help your audience make money, then you can calculate the dollar figure someone might make by using what you taught them. Then you can price your course based on that.

The best price for your course also depends on how many signups you want. For example, if you’re giving your students lots of personalized attention, you probably want to keep the course small, so you can help the students you do have more. 

Giving your course a higher price is a great way to keep out the time-wasters and gate keep your course to the people who will actually put the effort in.

Another helpful tip is to price based on how well your audience knows you. 

You can make hundred-dollar “introductory” courses for people who have never taken a course from you before. And then once they like that one, you can upsell them on your big-money, personalized-attention-from-me offer.

BIO

David Crowther is the founder of NerveCentral and helps businesses transform their websites into powerful sales tools and turn more browsers into buyers.

My agency, NerveCentral, is currently offering a sales & marketing “StarterKit” for those looking for a proven, simple path to launching an online course sales funnel with the strategy & tech already taken care of.

To get started, simply shoot me an email at [email protected].

20+ Factors to Consider When Choosing Referral Program Software

When it comes to the greatest referral marketing software tools , there are a lot of factors you need to consider. You might be wondering what they all are and how they can help you make the right decision. The referral program software market is changing and evolving every day, which means that there is no one referral program software that will work perfectly for everyone. In this blog post we will discuss 11 factors that you should take into consideration when choosing the best referral marketing software for your business!

What is a referral program software?

Referral Program Software is a web application that helps you maintain and promote referral marketing programs. When it comes to referral marketing, businesses have different objectives, which means they need customized campaigns. Referral Program Software allows users to create their own referral software from scratch or by using one of its many predefined templates.

Some of the best referral program software enable companies to track the success of each campaign as well as set specific targets such as increasing brand awareness among certain demographics. In addition, there are tools that allow users keep an eye on referrals in real time and send automated emails announcing rewards upon reaching milestones within a particular campaign .

Some of the most reliable referral marketing software tools will allow for easy integration with social media networks, email marketing service providers as well as other referral tools. In addition, the most reliable customer referral programs provide users with a suite of data analytics that measure the success and impact of referral software over time.

Referral Program Software makes it easier to build successful campaigns by providing features such as:

– campaign management tools;

– automated reward distribution and milestone tracking;

– ability to send rewards via email or text message;

– built in landing page creator and hosting capabilities;

– integrations into existing customer databases, live chat tools, CRMs systems and more. By using these resources you can create an unparalleled experience for your customers increasing revenue through increased referrals & word of mouth.

Benefits of using a referral program software

1. Referral program software allows you to reward your existing customers for their referrals

That is one of the biggest benefits. When you are using referral marketing solutions, it is automatically rewarding your existing customers when they refer someone and bring new customers to your company.

You don’t have to worry about adding up all the referrals yourself and deciding how much each referral was worth.

Your own referral marketing program will do this for you!

It also allows companies to give points or coupons that can be used on their website or anywhere in their store. This is a great way of showing how valuable customer referrals really are, which will encourage more people to make referrals in general. A referral incentive strategy should always include giving out coupon codes with every referral because it creates opportunity for both the person inviting others as well as the referred friend receiving discounts after signing up through an invite code from their friends/family members/colleagues.

2. The referral program can be customized so that it fits with your company’s branding and values

If you are using one of the best referral program software, then it will be completely customizable to your company’s values and goals.

This is especially beneficial if your own referral program is associated with a larger marketing campaign or brand awareness effort that requires specific messages or promotions.

Avoid the type of customer referral program that cannot be customized to your company’s specific needs.

This is especially important if you are running a referral campaign for the first time. Customization will help ensure success by matching up with your brand’s goals and values, as well as making it easy to track referrals back to their source so you can give credit where it is due.

There may not always be an option when choosing your customer referral program on whether or not they offer customization features, but this should still be one of the factors considered before committing since there could potentially be other avenues available such as add-ons or third party integrations which might fill in this gap.

3. It is easy to set up a referral program, meaning you don’t have to hire someone else to do the work for you

If referral program software is easy to set up, then you can avoid hiring an outside agency or expert.

This will help save time and money in the long run since it means that your employees won’t need special training for referral campaign management.

Moreover, referral program software should be intuitive enough so employees don’t require additional support from a third party due to complexities with setup or other issues like this. This also helps ensure success by making sure referrals are coming through without any hiccups along the way which can happen if there are difficulties during implementation of referral campaigns using referral program software products that aren’t as user friendly.

The level of ease when setting up referral software varies depending on the product though, so the referral program software you choose should be intuitive and user-friendly.

If there are any concerns about this, then it is worth taking the time to review demo videos or check out reviews from other users who may have more insight as to how easy it is to run referral programs.

For companies that like referral marketing software which requires no training, they will need employees to understand referral marketing at a fundamental level in addition to those using the product since referrals must originate from within an organization for them to work well (and not come across as spam). So even if referral campaign management is simple when using your own referral programs because of customizable options, having existing knowledge on what constitutes successful referral strategies before implementation is still important so employees don’t lose interest in referral programs because campaigns aren’t living up to their expectations which can happen if employees don’t have the right knowledge beforehand.

4. You are able to track how many people are signing up through each customer’s link

One of the most important factors to consider when choosing referral program software is whether or not you can track how many people are signing up through each referral link.

To make sure referral software isn’t wasted because no one is taking advantage of it, it’s crucial that referral program software allows you to see which links are getting clicked on and what kind of traffic they’re sending your way (in addition to seeing how successful referrals were after they’ve been sent out).

This helps ensure success by letting marketers know where problems might be occurring so these issues with referral marketing campaigns don’t have a negative effect on overall customer acquisition efforts since referrals won’t be as effective if there isn’t enough traffic being directed towards them.

5. There are different types of rewards – cash, discounts on products/services, free items from the store, etc… 

Different referral program software offers different kinds of referral rewards.

Cash is the most popular reward type (which makes sense since it’s easy to track and more universal) but some of the referral marketing solution offers have special discounts or free items from a store, which can help drive additional sales for smaller purchases by making them seem like more worthwhile investments at first glance.

If this sounds appealing, then your own referral program software should have these features so you aren’t limited in terms of what kind of referral campaigns you want to run and how they will be used.

The reverse could potentially happen if there isn’t enough customization with referral campaign types allowed through referral program software products though – where marketers might not be able to find the right mix between referrals and other referral marketing software features to make referral campaigns as effective as possible.

A reverse scenario could also be true, where referral campaign types aren’t allowed with referral marketing platform products that don’t have enough customization options – which can limit marketers in terms of what kind of referral software they want to run and how they will use them.

To avoid this from happening then it’s crucial you do your research beforehand so there are no surprises down the road once a product has been chosen (and if necessary, ask for additional details on specific referral program software features). Otherwise you might not get all the exposure and referrals out of each referral campaign type that is otherwise potentially achievable.

If these concerns sound like they could be a problem, then referral marketing software should have these features to make sure referral marketing campaigns aren’t wasted because no one is taking advantage of them.

This will help ensure success by letting marketers know where problems might be occurring so these issues with campaigns don’t have a negative effect on overall customer acquisition efforts since referrals won’t be as effective if there isn’t enough traffic being directed towards them.

You can track how many people are signing up through each referral link and what kind of traffic they’re sending your way (in addition to seeing how successful referrals were after they’ve been sent out).

6. Referral software creates an opportunity for an online business to expand by attracting new customers without having any upfront cost or risk

This helps ensure success by letting marketers know where problems might be occurring so these issues with campaigns don’t have a negative effect on overall customer acquisition efforts since referrals won’t be as effective if there isn’t enough traffic being directed towards them.

What factors to take into consideration when choosing a referral marketing platform

1. Does the software have an intuitive interface that is easy to navigate and understand?

The first factor to consider when choosing referral marketing software is whether or not the interface has an intuitive design that makes navigation simple. If the user experience does not have a clean layout then customers may struggle with using it due to confusion about where buttons are located or what they are for. A clean interface can be the difference between success and failure of referral marketing campaigns, so this is definitely something to consider when choosing your best referral program software!

2. Is there a customer support team available for help 24/7?

The referral program software market is constantly changing, which means that the referral software you are using today may not work for your business tomorrow. The support team of your own referral program software can help to keep your referral tracking software running smoothly and successfully by helping with any issues or questions that arise in between changes. A 24/hour customer service line will provide reassurance when problems do come up so it is important to consider whether or not this kind of support exists before making a decision about your best referral marketing tools!

3. How much does the software cost – are there any hidden fees or costs associated with it ?

The referral tracking software market can be extremely expensive so it is very important to consider how much the referral program will cost you. A lot of referral marketing programs have hidden fees that are not made clear when signing up or choosing a package, which means that in the long run they may end up being more expensive than other options available on the market! Make sure to carefully read all terms and conditions before making any decision about referral program software – this could save you thousands down the line!

4. What are the benefits of this referral program software over others on the market?

The referral program software you choose should be better than the other referral software on the market in some way – whether it is cheaper, more intuitive or offers a better variety of features. Make sure to carefully consider what makes this referral program different and why it would work well for your business before making any decision!

5. Can I use my own logo, colors, and branding for this referral program  software

The referral program software you choose should be customisable so that it integrates well with your existing branding and design. This will help to keep your brand consistent on the referral programs as well as improve the overall look of them! If you aren’t able to fully customize referral program software then they may not work very efficiently for your company, so this is something else worth considering when looking into referral program software!

6. Will this referral program automatically track referrals without me having to do anything else after inputting them into the system ?

The referral program software that you choose should be able to track referrals automatically without requiring a lot of input from the user. This will save time and effort as well as help with keeping referral software consistent! If referral promotion tracking is not automated then it will make programs difficult to use – something else worth considering when choosing referral marketing software.

7. What are the primary goals of your referral program software – is it to increase sales, improve customer retention or both?

The referral program software that you choose should be focused on helping to achieve the primary goal of your referral promotion. You need to ensure that it has features and functions relevant for this purpose so make sure to carefully consider what your referral programs are trying to do before signing up! If referral program software doesn’t have the right features then they will not work very efficiently, so another thing worth considering when choosing referral marketing software.  

8. How many customers do you have in your database –

The best referral program software can help to target customers that are relevant for your referral programs across various marketing channels.

The referral program software should be able to integrate with the database you use for your company so that it is possible to upload customer data and run referral marketing campaigns effortlessly. This will allow referral programs to specifically target people who might benefit from them, which in turn makes referrals more likely! You also need to consider how many customers or contacts you have when choosing referral promotion software – if there aren’t enough then they may not work very well.

9. Do you need a system that offers reward points for referrals?

The referral program software you choose should have features allowing to reward clients thanks to their customer loyalty. This will make your referral promotion more interactive and engaging, which in turn can help you run referral campaigns more often, increase the level of customer loyalty and even expand your existing customer base! If there are no rewards offered with referral programs then they may not be effective – that’s yet another thing worth considering when choosing the best referral software.

10. How much data do you want to collect on your customers and prospects ?

The referral marketing software should be able to collect data from referral participants. This will allow you to find out information about your contacts and customers, which can then be used for future marketing campaigns! You also need to consider how much data you want your referral software to gather – if there isn’t enough then it may not work very well.

11. What is the budget?

All referral promotion software has a price so make sure that this won’t put too big of a hole in your pocket before making any decisions! Some referral marketing programs may have higher prices but offer more features or better support while others could come at a lower cost with fewer added benefits. Consider whether money would be better spent elsewhere maybe on different types of marketing activity

12. Do you want the ability to create custom fields in order to capture more information about your customers and prospects ?

The perfect referral marketing program should have features for capturing more data on referral participants. This will allow you to gather useful information, which can then be used for future marketing campaigns! You also need to consider whether or not this is something that would be relevant – if it isn’t, then referral software may still work without custom fields but they won’t function as well.

13. How long do you want referral tracking links to last?

Best referral programs should help create referral links that are able to track referrals over a specific period of time. If referral promotion tracks don’t expire after some time has passed then there could potentially be problems with the way in which your referral promotions are being tracked so make you know how long these types of referral tracking links are allowed to be! You also need to consider whether referral promotion tracks should expire at all – if they don’t, then referral software may still work but there could be problems with the way in which your referral promotions are being tracked.

14. What reporting features do you want?

All referral program software has some type of reporting feature so make sure that any reports will actually provide useful information for future marketing campaigns! Some referral program software may include better reporting while others could come with less added benefits, so decide what kind of reports would be most beneficial for your business before making a decision on this aspect. Think about how many different types of sales or leads referral marketing platforms can help produce and whether more detailed analytics is needed based on these factors.

15. How easy will referral program software be to use?

The referral promotion software should have an intuitive interface so that anyone can create referral links and referral programs without much difficulty! You also need to think about how quickly you want referral programs up and running – if it won’t take long then this could still be a good choice but might not work as well as some other options out there on the market where setting things up is quick and simple.

16. Do you want mobile optimized referral program software ?

All referral promotion platforms are usually available online, however, some may offer more features than others depending on your business needs! Some people may prefer having mobile-optimized referral sites while others don’t see any added benefits to this so it’s important to consider whether referral promotion software should be compatible with mobile devices before making any final decisions.

17. What platforms do referral program software work on ?

Some referral software may only integrate with one or two different types of operating systems, while others could support a wide range! Decide which platform is the best choice for your business and make sure that anything you choose will work well enough before moving forward – otherwise referral links might not track referrals very effectively! You also need to think about what kind of customers would most benefit from using referral links – if they’re all using laptops then having an integrated solution isn’t really necessary but if there are some people who use tablets too then this feature becomes more relevant.

18. Does the software integrate with your website, CRM, and email marketing tools to streamline your customer acquisition process

All referral program software should be integrated with at least one of these tools but some referral links might not integrate very well or work as fluidly in comparison to other referral promotion platforms! Decide how much it matters that referral links are fully functional before making a final decision on this aspect.

19. How long will your trial last? What is the cost for each plan and do you have any discounts available?

Referral promotion programs usually offer some type of free trial period so make sure to think about whether you want something like this first – if there’s no need then trying out referral links may still function as intended, but won’t benefit from added benefits such as having a free trial option available! You also need to consider what kind of referral links you want to use for this – if they aren’t particularly expensive then it might not be necessary to try out different referral program software first.

20. Is there an option for integrating social media into the entire referral process so that customers can refer friends on Facebook or Twitter?

All referral promotion programs should be able to integrate your referral process with social networking sites but some referral links might not work as easily or quickly in comparison! Decide what kind of referral program software you want before moving forward – this aspect will largely depend on how important it is for customers to refer friends over these platforms.

21. Can you customize the rewards in order to incentivize different types of behaviors such as referring new customers vs referring old ones ?

All referral promotion platforms should be customizable in some way and allow referral links to incentivize different behaviors but the intricacies of how referral software work will vary between products so it’s important to think about what you want before making a final decision! You also need to consider whether you’ll need support for these kinds of customization options – if they’re not needed then referral program software might not add any value.

22. How do referral credits get applied? Are there separate referral accounting reports that break down each user’s referrals by source, type, etc.?

Referral credit systems can usually integrate with whatever accounting system is being used within businesses which makes things simpler when it comes time for reporting purposes! Look into the details surrounding this aspect because referral program software will integrate with whatever referral accounting solution is being used and it’s important to consider whether this kind of integration works well.

23. How quickly does referral program software process referral credits? Can you get a refund if the referral credit system doesn’t work properly or on time?

The speed at which referral program software processes referrals depends largely on what platform is chosen but some may be slower than others! Make sure that everything works as intended before making a final decision because refunds might not be possible in case things don’t go according to plan – make sure you’ve decided exactly how much priority should be given to each factor surrounding these kinds of issues beforehand!

The Ultimate Guide to Choosing the Best Referral Marketing Platform

If you run an online business and are looking for a way to increase your sales, there’s no better place to look than at your referral marketing platform. Whether you’re one of the local businesses, or a big company, you can benefit from it.

However, the best referral software is not always the most expensive one. This article talks about how to find out which one is right for you, and it also talks about what you should look for when choosing a company perfect for the needs of your online business.

In this blog post, we’ll cover the different types of referral marketing solutions and what they do best. We’ll also provide tips on how to choose the right one for your needs.

What is a referral marketing platform?

A referral marketing platform is software that helps you to get your existing customers to act as salespeople for your company using various referral programs and referral marketing software tools.

This is how it works: your existing customers turn into genius referrals by encouraging their friends and family members to buy the same products they bought, or sign up for the services they use. In essence, all they have to do is refer a friend (through word of mouth at first, for example), complete the referral process and boom – your referred customers suddenly become your sales leads and, as a result, join your business and convert into loyal customers. This is how you build a referral factory for your business. But how exactly does such a referral factory work?

A referral program is kind of like a loyalty program, but dedicated mostly to businesses with online stores. It works by encouraging the people from your existing customer base to act as brand advocates and share their experiences about your business with others, slowly but effectively growing your referral factory to a satisfactory size. This can be done by giving rewards such as discounts or free products for referrals within the referral programs. One of the biggest advantages of such marketing strategies is that they work a little bit like performance marketing – you only ‘pay’ for the advertising when there are measurable results, for example when a referred customer makes a purchase.

The most important part of this process comes from the fact that you’re not trying to convince someone who doesn’t know you well enough to refer you – they already have an existing relationship with these potential new customers and friends through social media or email lists.

You’ll want to choose an effective referral program software company that will allow them access into those circles so that they can reach out directly to those contacts instead of starting from scratch on every new lead, using word of mouth marketing for example. This way, you can get more referrals in a shorter period of time. And more referrals means a higher possibility of increased customer retention, repeat business opportunities and also better brand awareness. Doesn’t it sound like the perfect recipe to run referral programs?

Types of Referral Platforms

There are many different types of companies offering a reliable customer referral programs today.

Some offer customizable tools for building a referral marketing platform while others provide more automation options (which tend to be priced higher). While some companies only allow email referrals, other referral programs support social media campaigns like Facebook advertising and YouTube videos.

Additionally, there’s also differences in terms of how much data tracking each program offers; some will track individual visits while others can track overall traffic sources down specific pages on a website (and what products that traffic is looking at).

The benefits of referral marketing platform

1. Referral marketing is a great way to increase customer loyalty.

The process of referral marketing helps to turn your current customers into brand ambassadors. They are already familiar with working within the platform and giving referrals, so they’re more likely to continue doing this over time rather than simply forgetting about you after their initial purchase is complete.

What’s even better is that their friends will be much more willing to listen because they trust these recommendations which come from people close to them (and who probably look like them).

By using a referral program instead of traditional advertising methods such as cold calling or email blasts, not only do you get access to new leads but existing clients can help grow your business on autopilot without requiring any extra effort on your part. That means both increased profits and less work for everyone involved!

2. You don’t have to pay for referrals, they come from your customers!

One of the best parts about a good customer referral program is is that you don’t actually pay for your customer referrals. Instead, they are people who would have bought from you anyway but were encouraged to do so by someone close to them because it was in their own interest (not yours).

Customers don’t need anyone’s permission or incentive, like a free trial, if they know what’s good for them; all they require is a platform which will allow them to refer others and get rewarded for doing so. This makes working with customers much easier since there isn’t any convincing involved – it happens naturally when two friends share products together online!

As long as you’ve chosen one of the reliable referral marketing tools on the market, then a lot of the times referrals just come pouring into your business organically as a result. In fact, it’s estimated that roughly 70% of sales come from referrals on average – so this is something you’ll want to take advantage of and gather as many genius referrals as possible! The more referred customers, the better.

With the right referral marketing program in place, customers can refer a friend or family member with just a few clicks or taps since they’re already familiar with your products and services. This means new leads for your business which are more likely to turn into conversions than if you had been personally reaching out through cold calling or Facebook advertising without any background knowledge about these individuals beforehand.

3. It’s a more personal approach than traditional advertising and can be done at any time of the day or night.

Traditional advertising methods such as cold calling and email blasts aren’t nearly as effective for many businesses today.

Many people are opting out of using their personal phone numbers or checking work emails on weekends, so these strategies often end up being fruitless even if they do get sent to the right people since you’re not likely to receive callback requests until business hours resume again (which may be days later depending on how long it takes them to respond).

With referral marketing campaigns, however, there’s no need for scheduling certain times during the day nor having specific time slots open when customers can reach out through live chat or social media platforms like Facebook Messenger. Instead, this automated platform is always available regardless of what time it is at any given moment thanks to its 24/7 feature, so customers can always reach out whenever they want.

Unlike traditional referral marketing programs which require an initial signup or set of steps to take before a referral link or a referral widget is generated and then sent out to friends automatically, with this automated platform everything happens instantly without any extra button-pushing required on your part. So you’ll be able to see results almost instantaneously as well!

All referral requests come through the dashboard where you’re also given access to analytics reports for each campaign separately (meaning if one referral program isn’t doing too well but another is thriving instead, it won’t impact their ability to track referrals independently). That’s because all customer interactions are carefully monitored by the software rather than requiring manual entry.

4. It’s an affordable form of advertising that doesn’t require you to invest in expensive equipment or staff members.

Traditional referral marketing solution is often very expensive, but this automated referral platform is actually one of the most affordable options on the market today.

This means you can pass along hefty savings to your customers through referral incentives without having to raise prices or offer special discounts for buying in bulk since they’ll be receiving them by sharing with their friends and family online automatically.

Customers who have never worked with referral marketing tools before may still feel hesitant about signing up at first because it seems like a complicated process – especially if there’s no real incentive being offered to entice them further! So offering free coupons or a free trial as an initial incentive can help to boost enrollment rates quickly so that more people will begin referring others right away once they see how easy it is to do.

Customers are also more likely to sign up if they see referral incentives being offered for sharing your business using a referral link on their social media platforms like Facebook, Twitter, and Instagram.

This is because these platforms usually offer the most personalized approach in terms of referrals compared to other referral marketing channels and strategies, such as email blasts, influencer marketing, affiliate program or traditional referral programs that require customers to refer friends through a text message or using word of mouth.

That is exactly what your best referral tools should deliver, too. No matter how you decide to do it, customer acquisition, as well as exceptional customer service should remain your top priorities. A good referral program can often be measured based on the referral program performance: everything that contributes to ensuring that it’s successful and brings profits into the company.

With this automated referral platform, there’s no need for you nor any staff members at all so there’ll be less costs associated with running it too! This means you can keep overhead low while still reaping the benefits of offering referral marketing campaigns without having them eat into profits.

You won’t have to worry about whether or not employees will actually get around to sending out referral requests or referral marketing content on your behalf either since it’ll be done automatically instead.

It’s also easy to set up referral marketing campaigns that are drip-fed with this referral platform, so you can build anticipation for new products and services even before they’re available! This way customers will already know what to look forward to when the time comes (and will feel more inclined to refer others once they see how beneficial sharing is).

For example, if a clothing startup wants their business promoted through a referral program but don’t want people spammed by sending out invite links early on in case word gets around too quickly about their trendy clothes then drip-feeding them over several days leading up to the official launch date allows everyone involved time enough space between each referral campaign to really spread the word. Similar scenarios could apply to companies like insurance agencies, restaurants, real estate enterprises and other businesses that could advocate programs promoting ‘refer a friend’ sort of activities or affiliate program initiatives.

Customers will also be more likely to share your links and refer a friend or a family member if they know that there’s a deadline for signing up so it’ll raise referral rates since people are always looking for good deals too.

It’s up to you who you mange your own referral program to ensure maximum effectiveness. Whether it’s a signup deadline, a free trial or something else, you will always be able to find something that will make your own referral program beneficial, there’s no doubt regarding this.

5. You can track how many people are referring new customers by using referral statistics on the platform.

You can track referral statistics through your referral program to get a better idea of how many people are actually referring new customers.

With traditional referral platforms, you need to manually add each interaction once someone has shared your business with another person which may be difficult to keep up or inaccurate depending on who is doing the tracking and when they’re doing it!

This automated referral program allows you access into customer insights that help improve decision making like knowing what times of day work best for sharing referrals too (and encouraging others) so there’s no more guesswork involved in whether or not something will actually work out well enough.

When businesses run referral programs in a traditional way, they often send out one-off text messages or emails asking their customers if they could share links through various referral platforms but this doesn’t have the same impact as drip-feeding referral marketing content over several days since it makes customers feel more inclined to share instead.

This referral platform allows you to build anticipation leading up to a new product or service launch too so your referral rates will be higher due to people being excited about what’s in store for them!

Customers won’t mind sharing referral links if they’re done automatically by this referral program either; all they need is an incentive that works well enough at eking out their interest like free coupons, an extra free trial, discounts, and/or giftcards (depending on your customer satisfaction goals).

Customers are also likely to refer others when there’s a deadline involved with signing up because everyone loves good deals too which means referral rates will be higher if referral marketing campaigns are drip-fed over several days.

You can also track referral statistics to see how many people are actually referring new customers since it’s automated instead of having someone manually add each interaction when they share something which may or may not be accurate depending on who is doing the tracking and when they do it. Having access to multi campaign capabilities like this is actually highly beneficial.

How to pick the best referral marketing platform for your needs

#1 Identify the goals of your campaign

What marketing goals do you want to achieve? Think about them, as well as how you will monitor key performance indicators. Tracking statistics within your own referral programs is key and referral campaigns should drip-fed over several days to raise referral rates.

Customers will also be more likely to share referral links with their friends and family if they know that there’s a deadline for signing up so it’ll raise referral rates since people are always looking for good deals too!

With traditional referral programs, you need to manually add each interaction once someone has shared your business with another person which may be difficult to keep up or inaccurate depending on who is doing the tracking and when they’re doing it!

This automated referral program allows you access into customer insights that help improve decision making like knowing what times of day work best for sharing referrals too (and encouraging others) so there’s no more guesswork involved in whether or not something will actually work out well enough.

#2 Review your current marketing strategy and see if referral marketing is a good fit

Is referral marketing a good fit for your company, though?

With a good referral marketing program , you can build anticipation leading up to a new product or service launch too so referral rates will be higher due to people being excited about what’s in store for them!

Customers won’t mind sharing referral links if they’re done automatically by this referral program either; all they need is an incentive that works well enough at eking out their interest like free coupons, discounts, and/or giftcards (depending on your customer satisfaction goals).

Customers are also likely to refer others when there’s a deadline involved with signing up because everyone loves good deals too which means referral rates will be higher if referral campaigns are drip-fed over several days. You can even track referral statistics with this referral platform to see how many people actually

#3 Determine how much time you have to dedicate to the project

How long do you have to dedicate towards this referral marketing software?

The referral links can even be automated so customers will share them with their friends and family like it’s no big deal because they’re done automatically too!

This referral program allows you access into customer insights that help improve decision making like knowing what times of day work best for sharing referrals (and encouraging others) too.

There’s no more guesswork involved in whether or not something will actually work out well enough when it comes to referral rates thanks to this referral campaign platform since there is never any manual input required from your team once everything has been set up.

#4 Consider what type of customer base you are looking for

What is the best customer base for your referral marketing software?

It is important to consider the type of customer base you are looking for before making your referral marketing software purchase. For example, if you sell high-end luxury products or services that cater to a more upscale clientele then referral marketing programs with multi-channel capabilities might be something worth exploring further.

If you have an extensive social media following it may also make sense to look into referral software providers who can sync up their platform with yours so that referrals come through seamlessly on each channel without requiring too much work from customers and recipients alike.

If however you are targeting small business owners in particular industries referral networking sites like LinkedIn could be well suited towards your needs as they allow businesses within similar niches to connect online via profiles where users can exchange referral information and referral business cards.

If you sell a product or service that caters to an older demographic referral software providers with CRM capabilities may be worth exploring as well so that your clients can easily keep track of all referral interactions which will help maximize the success of future referrals each client passes along.

#5 Learn which referral marketing platforms are most appropriate for your business model 

What referral program will work best for your business?

At this point it is important to consider which referral platform will work most effectively with your company’s business model. For example, if you are looking for a referral software provider that has an expansive library of customizable referral emails then another referral marketing solution might be better suited towards the needs of your small business.

It is also worth noting that depending on the size and type of product or service you sell there may be certain referral marketing platforms out there who have pre-built email templates which can save you time when trying to create well customized messages yourself.

#6 Conduct market research on each platform and compare their features against one another

What sort of features can a good referral software solution offer on each platform?

Once you’ve narrowed down your referral program software list to a few finalists, it is time to do some deep diving research on the various referral software providers and their unique offerings.

Some types of referral program software will have advanced referral tools for analytics and monitoring that provide very detailed information about how successful referrals from customers turn out over time, while other referral marketplaces may be better suited for those who wish to develop their own customized email campaigns as opposed to leveraging pre-made ones.

It’s also worth noting here that some referral networking sites like LinkedIn offer both free and paid services with different levels of access so make sure you understand which type of account best fits your referral marketing needs.

Another important thing to look into is the referral software’s mobile app capabilities, especially if you are looking for referral marketplaces where clients can join your loyalty programs via smartphones and tablets in addition to desktops.

The last but not least factor that should come into play when choosing a referral platform is whether or not they have free trial periods so that you can get an idea of how well their referral engine works before laying down any money on it.

There are also many other factors worth considering at this stage such as pricing structures, security protocols, technical support options etc., depending on what type of business you run these categories may be more critical than others so make sure you know which features matter most to your company’s unique referral marketing goals.

#7 Evaluate how much time it will take to implement each type of system 

How much referral marketing implementation time is required?

Even the best referral software providers will still require a certain degree of investment on your part in terms of learning curve.

If you are looking for referral marketplaces that offer customizable referral emails then it’s safe to assume that you’ll need to spend some time tweaking these messages to fit them into your unique business model, especially if they’re being sent out en masse across different lists and groups.

The other factor which should be considered at this stage is how long each platform requires users go through its onboarding process before allowing them access to their referral engine dashboard.

Depending on what type of product or service you sell there may be more than one referral channel needed so with pre-built integrations such as Shopify referral platforms, you’ll need to make sure that these referral engines are easy enough for your team members to set up on their own.

There may also be certain referral program software solutions where it’s necessary to work with a dedicated account manager so if this is the case then make sure they communicate well and are available during business hours before making any decisions.

How long does each onboarding process take?

Depending on how many referral channels you have or plan on having with one referral software provider, there will most likely be different rates of complexity depending on how much time is required in order for users go through all relevant steps which lead towards setting up campaigns, tracking referrals etc.,

Some referral marketplaces offer very detailed user manuals complete with detailed video tutorials so that users can go through the onboarding process at their own pace while other referral software providers may have a very streamlined referral engine which makes it easier to get up and running quickly.

#7 Choose a platform based on these criteria and start implementing!

What referral marketing program should you choose?

The referral software industry is growing rapidly and there are many different referral platforms to choose from depending on your specific needs.

Some referral networks like LinkedIn offer free and paid services with various levels of access so make sure you understand which type of account best fits your referral marketing goals.

The last but not least factor that should come into play when choosing a referral platform is whether or not they have free trial periods so that you can get an idea of how well their referral engine works before laying down any money on it.

There are also many other factors worth considering at this stage such as pricing structures,the possibility to automate referrals, security protocols, technical support options, partner programs and so on. Depending on the type of business, these categories may be more or less critical.

6 questions to ask when choosing a referral platform 

#1 What is the cost of your service and how does it compare to other options on the market

Of course, it will always matter what is the price to pay!

First things first, referral marketing software is not free and you will need to pay a certain amount in order to get access. Some referral marketplaces such as LinkedIn also offer paid services which may or may not be worth considering depending on your business model.

The good news is that there are referral platforms out there whose pricing structure doesn’t change no matter how many referrals you send so this type of platform can be very cost-effective for small businesses with low customer volume but high referral conversion rates.

Other referral channels charge based on the number of contacts sent across so these types of tools should only be used by companies who already have extensive lists and experience with their automated referral engine since it could end up costing them than they would like if they don’t send enough referral requests on a monthly basis.

#2 What features are included in your service, such as integrations or customer support?

Customers who will use this type of software should expect that it’s very easy-to-use but also come packed with various options including customizable analytics dashboards so they know how well their campaign is doing at all times.

#3 How easy is it to use – do you have a demo available for me to try out before I sign up?

Depending on the referral engine, there are various levels of difficulty in setting up referral marketing software.

Some referral platforms come with very detailed user manuals complete with video tutorials so that users can go through all necessary steps without having to rely on any support staff while other referral engines may need more time for end-users who want access to advanced features such as tracking referrals across different channels or creating multiple referral campaigns simultaneously.

Of course, since this is a new type of technology it’s also important to consider whether you have an option to contact their technical team in order to get help when things aren’t working properly which could be somewhat tricky.

#4 What type of customers will this platform work best with (smaller businesses, larger companies)   

Generally referral platforms are designed to work with any type of business no matter whether their volume is low or high since referral marketing can be very effective for both cases. However, it’s always worth noting that some referral engines may have a limited range of features which could significantly impact the number of referrals sent across by your customers so make sure you carefully check this before signing up.

#5 Is there any way for my business’s referral program to be unique from others on the market?

Some referral platforms may offer customization options for referral marketing software tools to be unique depending on the type of business while others will come with various features including customizable referral templates which can help you create original referral emails.

A key thing to look out for when choosing a referral platform is whether your customers are able to easily track their referrals’ progress across different channels. Some referral engines make referral tracking software very simple by granting users access to comprehensive analytics dashboards where they can monitor key performance indicators.

Examples include: how many new sales leads have been generated, most recent conversions, what type of a reward clients get – all in one place without having to rely on any special skills or complicated metrics tools. Now, isn’t it what the best loyalty programs should have?

#6 Do I need any special training or knowledge about technology, design, or marketing in order to use this product?

Depending on referral platform, there is a range of levels of difficulty when it comes to referral software. If the referral engine offers step-by-step user manuals with video tutorials then you won’t need any specific knowledge or training in order to use this type of technology – if anything, users will find the installation process very easy and straightforward since everything has been designed from their point of view.

However, some referral engines may offer highly customizable dashboards which means that business owners who want access to more advanced features such as tracking referrals across different channels will have to rely on technical support team.

This is all in case they get stuck somewhere along the way, so make sure that your chosen referral software isn’t too complicated for non-tech savvy customers.

What should I look for in referral marketing software?

There are several key features to consider when looking into various referral program software:

* Channel Integration/Multi-Channel – Does this particular referral network integrate seamlessly across social media, email newsletters and other channels, meaning customers do not need to post multiple times on different networks? If yes then they likely have channel integration options like API access which would allow them to sync up with existing systems such as CRM software so referral marketing can be easily incorporated into your overall business strategy.

Does this referral platform offer multi-channel integration across social media, email newsletters and other channels?

* Customer Support – How much customer support is included with their service? Is it 24/hr live chat or phone access where I will get to speak to a representative immediately if needed? Will there be tutorials available for me to learn the ropes before having any issues pop up later on down the road when trying out new features like referral surveys ? 

How fast does their team respond via phone or email during off hours (if offered) & what are typical response times throughout the week in regards of customer service inquiries that arise from customers using referral platforms over time?

* Customization options – Does this referral platform allow for customization? Some referral platforms offer custom referral page designs, referral tracking URLs and other customizable features.

Does the referral software come with pre-made templates or can I upload my own image/logo to be featured on our referral landing site?   

What level of customization is included in your service (i.e., design, text)?

* Decision making tools – What decision making tools are offered by this referral platform ? Can you create a multi-level contest where customers get rewarded when they refer others who also go on to make purchases themselves down the road? 

Do any type of contests or sweepstakes come as part of using their system as well as what referral marketing software?

* Reporting and Analytics – What type of referral reports can I view with this referral platform ? Is there a dashboard where I can see what channels customers are engaging from, who the top referrers in my network are or when was the last time someone referred new customers to me through your referral system.

What kind of referral analytics data is included with their service (i.e., channel integration)?

How often does it update? Do you have any integrations that will allow for customizable reporting features such as Google Analytics & other CRM platforms like Salesforce etc.?     

* Referral Emails – Does this referral platform offer email templates that promote referrals and motivate people to your referral program and send along friends to make a purchase?

Does referral software allow you to set up referral email templates that will get sent out automatically when someone has referred someone else through the referral program.

* Referral Marketing Culture – Does this referral platform have any social sharing features? Can they integrate easily with other systems I use like CRM, eCommerce and analytics tools ? What are some of their key success stories for previous customers who implemented referral marketing using this product or service in the past? Who uses it currently on my behalf as well as how can others spread awareness about our referral campaign if we decide to choose them over another option available on the market right now?

Four-step checklist for picking the perfect referral marketing software

Now that you know what types of a customer referral program there are available, it’s time to start shopping. Here are four tips on what you should look for while looking for the best referral programs out there:

Price Range – Most companies offer several different price ranges depending on how much automated work they do and how many features they provide. You’ll want to make sure their prices fit within your budget so that you won’t need to hire extra employees just to keep up with campaign tasks.

Technology Compatibility – While most referrals will be done through email or social media these days, some people still prefer phone calls over anything else (while others may use text messages instead). You’ll want to find a referral platform that can integrate with your current technology, including the phone system, so that you can incorporate and use various techniques, like email marketing, SMS marketing, social media and so on . Customer Service – A good referral tracking software company will have representatives available 24/7.

Services Offered – Some companies specialize in certain personalized referral campaigns more than others. If you don’t want to deal with customer service or other aspects of referral management then it’s best to go for a referral program designed specifically for what you need.

Time Commitment Required – Depending on how automated the types of your referral marketing campaigns are, you could be spending anywhere from under ten minutes per day all the way up to several hours every single day depending on how complex your personalized referral campaigns are and which features they offer.

Evaluating Referral Platforms against One Another 

Now that we’ve discussed some basic referral platform requirements and what referral platforms are out there, it’s time to compare different types of referral marketing programs against one another.

Just like choosing a college major or an apartment complex, the best and most effective referral program for you might not be perfect for someone else.

For this reason, you’ll need to find one that meets your specific needs. Examples could include driving customer acquisition, incorporating word of mouth type of marketing, promoting brand awareness or offering having your own referral program or affiliate program to customize and tailor.

Data Amount – The amount of data available depends on how much automation they offer. You can get great results with manual campaigns but automated ones will provide more precise statistics about who is sharing content and when which means better insights into each customer interaction.

Marketing Focus – Some referral marketing solutions have multiple focuses including social media management tools while others are designed specifically for referrals only (for example by focusing exclusively on email).

Ease-of-Use – Referral program software is designed to make campaigns easier for businesses of all sizes when choosing the right marketing channels to promote their businesses through. You may need training or professional help if you aren’t familiar with technology, but once you understand how to run referral programs, it should be much simpler to manage them on your own.

Cost – Referral platform prices vary widely based on the service provided and other factors. Some companies have monthly fees that include everything while others charge per referral or use a pay-as-you go model where customers only pay when they want more features added

Time Commitment – While referral program software will take away some tasks from business owners so that they can focus their efforts elsewhere, most still require at least ten minutes each day in order to set up new referral content, check analytics reports, and manage customer interactions.

The referral platform you choose will depend on your unique needs and goals, so it’s important not to rush the process, especially if referral software is a new concept for your company.

Don’t forget that referral platforms are designed to work together with social media management tools or other referral programs in order to get better results from all of your efforts!

Services Offered – Some companies specialize in certain types of referrals more than others. If you don’t want to deal with customer service or other aspects of referral management, then it’s best to go for a referral program designed specifically for what you need.

Over to you

We hope that our guide will help you pick the best referral marketing software for your needs. Finding the best referral marketing tools in the sea full of average and below-the-average solutions can be time consuming, which is why this article should make it a bit less challenging for you. Genius referrals are at your fingerprints – you just need to learn how to spot them.

Do you know any referral marketing programs worth recommending, based on your experience? Let us know in the comments below!

You can also check what EarlyParrot gets up its sleeves – we have a lot of features for you to check out.

Referral Marketing – The Ultimate Guide for 2021

Referral marketing is an inexpensive and effective way to grow your business. It’s free, easy to learn, and can be done by anyone in the company.

This guide will teach you everything you need to know about referral marketing including how it works, why it’s important for your business growth, things to consider before starting a referral program, and more!

What is referral marketing and how does it work?

Referral marketing is the practice of encouraging customers to make referrals. It’s a referral program where you provide incentives for your existing customer base to refer new buyers or leads. There are three types: Word-of-mouth, incentivized and advocate referral schemes.

referral program set-up

You may be wondering how it can help grow your business? Well according to statistics from MarketingSherpa, 84% of people trust recommendations from friends and family over other forms of advertising like TV ads, social media posts, billboards or email blasts!

And it makes sense since everyone wants what their friend has – they have more faith in that product because someone they know personally recommends it to them instead of some random ad online. Referral marketing taps into this powerful referral program and encourages existing customers to refer more people.

What should you consider before starting referral marketing for your business?

referral program conditions

There are several things that can be considered when thinking about this powerful tool, including: product, budget, goals & objectives, and more!

#1 Product

What is the core of your referral campaign? Is it a service or product referral program? This varies from company to company but either way make sure you have enough products/services being referred so there’s something in it for everyone. You don’t want anything negative like someone not getting paid because referrals were low due to lack of supply.

#2 Budget is your main referral program asset

Keep in mind how much money will go into this project since it may require incentives for participants as discounts on future purchases or other referral incentives.

The referral program should also have a budget for tools like referral software and referral marketing agency.

Do you need brands, logos or graphics? Make sure to include the cost of these as well!

If there is a referral contest associated with your referral campaign, be sure to factor in prizes such as giveaways (e.g., iPads), gift cards from Amazon and other popular online retailers, etc. The average consumer will not participate if they feel that it’s not worth their time so make sure this incentive is worthwhile enough to increase participation rates!

You don’t want your referrals being too low because incentives are unattractive – people are lazy! Keep them motivated by providing something that matters to them so can benefit too.

#3 Goal & Objectives

What do you hope referral marketing will accomplish for your business? This is an important step because if there isn’t a well-defined goal then it could end up being very ineffective (or even harmful) to your business growth and revenue. Make sure every company action has clear objectives that are defined from the start of creating referral campaigns!

Referral schemes work by incentivizing customers with discounts or rewards when they refer someone else whether it’s through word-of-mouth, advocate or incentivized referrals.

It refers to any positive information about a product/service that spreads via personal conversation between two people who trust each other while advocate referral programs incentivize customers to become referral marketers by offering additional incentives for new referrals.

Incentivized referral programs give a reward or incentive when someone makes a referral of their own, so it’s the best way to get more people involved in your referral marketing campaign for better customer acquisition.

The difference between referral marketing and word-of-mouth referral

Word-of-mouth referral marketing is when your customers talk about their positive experience with your company and refer new potential buyers. It’s an excellent way to spread the word that you provide a certain product or service since it comes from someone they trust! The main difference between referral marketing and word of mouth referral program is who delivers the message: referral marketers are paid for referrals while WOMM can be free, but may not always deliver results as effectively due to lack of budget.

referral marketing specifics

Incentivized referral programs vs advocate referral programs

Incentivized referral programs are when your customers refer someone new to your company and they receive a reward or incentive for referrals. This is considered an effective referral program because the customer has more of an interest in making sure their referral works out than just doing it as a favor.

On the other hand, advocate referral models involve bonus incentives that go only to advocates who have referred multiple people which means there’s more at stake since they’re putting their reputation on the line if things don’t work out!

Advocates also tend to be brand ambassadors – loyal fans who will happily share how great you are with others so this may encourage even more positive word-of-mouth referral marketing campaigns!

The difference between referral marketing and affiliate marketing

Referral marketing is very similar to affiliate marketing but referral marketers are rewarded for their referral while affiliates receive a commission. Both forms reward customers with incentives in return for sharing your business on their own personal channels, whether it’s through social media or word-of-mouth referrals!

referral marketing specifics

Why do businesses need referred customers

Referral marketing is an inexpensive and effective way to grow your business. It’s free, easy to learn, and can be done by anyone in the company!

This guide will teach you referral marketing basics including how it works, why it’s important for your business growth, things to consider before starting a referral program like choosing referral advocate rewards or incentives that are appropriate for everyone involved since advocates may have different preferences when it comes time to redeem them.

It’s also good practice with referral marketers who refer someone new between two and five times per month to maintain their status as tier one referral marketer. On the other hand, if they refer someone new more than six times per month, they should be elevated to tier two referral marketer.

How to create a successful referral program

When creating referral marketing campaigns, keep in mind referral marketers are rewarded for their referral while affiliates receive a commission. Both forms of referral programs reward customers with incentives in return for sharing your business on their own personal channels, whether it’s through social media or word-of-mouth referrals!

referral program activities

What should you do?

If you’re running such campaigns, start by defining the goals and strategy to ensure everyone involved is working towards achieving them.

If you want to see an increase in sales revenue but aren’t sure how many new leads should be generated each month as a result of this campaign – that will affect the program design significantly since different referral advocate rewards may be needed depending on these KPIs (Key Performance Indicators).

The benefits of referral marketing for your business 

Types of rewards you can offer in your program? Here they go!

#1 Cash

Cash referral reward is by far the most common referral advocate incentive. It’s a popular choice because it provides instant gratification for advocates and allows them to spend their earnings as they wish!

If you’re planning on incentivizing your referral program with cash giveaways, here are some tips that will help increase participation rates in programs like these:

– include clear instructions when designing email campaigns so customers know how to refer people to generate sales revenue or earn referral bonuses themselves;

– provide an easy way to track referrals (a unique referral link generated through share buttons) and make sure everyone involved knows where those links should be sent – whether its social media or via WOMM.

#2 Discounts

Discount referral reward is the second most popular incentive type in referral marketing. It’s a great choice for companies who want to offer incentives that are easy for advocates and their referrals to redeem, but still provide some value!

referral program software

If you’re planning on incentivizing your referral program with discounts, here are some tips that will help increase participation rates:

– make sure everyone involved knows where those links should be sent – whether its social media or via word of mouth;

– include clear instructions when designing email campaigns so customers know how to refer people to generate sales revenue or earn referral bonuses themselves;

– follow up with every advocate after they’ve referred someone new and ask them if everything was clearly explained

#3 Free products

Free product referral reward is a great choice for companies who are looking to get more brand exposure. Since advocates will have the opportunity to share products completely free of charge, they’re likely going to be excited about promoting your business!

#4 Referral fee

Referral fee referral reward is a great choice if your referral campaign targets businesses. If you’re looking to get best customers in the door, it’s likely that referral fees will be an added bonus for them!

If you choose referral fee as your incentive type, here are some tips:

– decide whether or not these funds should grow over time since referral advocates may need more and more money from referrals to cover their own product costs;

– include clear instructions when designing email campaigns so clients know how to refer people to generate sales revenue or earn referral bonuses themselves;

How to execute the perfect referral marketing strategy

The most important thing about referral marketing is having a well thought strategy behind it which sets up clear objectives with measurable results. A plan helps brands like yours attract potential clients more easily by utilizing socials and sharing content online. That’s what is called referral marketing!

referral marketing statistics

Other referral marketing strategies to keep in mind are:

– creating a referral program for your business that’s easy for customers to understand and participate in;

– follow up with every advocate after they’ve referred someone new and ask them if everything was clearly explained when referring people through referral links!

Make sure everyone knows what referral rewards will look like and how much those costs should add up to be.

This means strategizing all of these details before you even launch a referral campaign online or offline! Referral marketing strategies are incredibly powerful because they’re able to generate more than just one sale, but many which can lead into repeat customers over time as well. Just make sure you’re prepared to manage referral marketing campaigns – and the rewards that come with them!

Examples from companies who have successfully used referral campaigns in the past

#1 Dropbox referral program

Dropbox referral marketing campaign is a great example of referral reward structure done right. Dropbox used referral fee as their referral advocate incentive type, and it worked like magic – they got 100 million users in just two years, and many satisfied users.

referral marketer

The reason why this particular referral strategy was so effective for the company could be explained by various factors: 

– referral fees were high enough to motivate advocates (they needed to refer someone new to get $75);

– there wasn’t any limit on how many people an individual customer can refer;

#2 AirBNB referral marketing program

AirBNB referral campaign is another great example of referral marketing strategies done right. This referral fee was a $25 discount for both new and existing happy customers – it motivated advocates to refer more people, but also rewarded them at the same time!

AirBNB referral program could be successful because of the referral fee they chose – $25 discount was a generous enough amount to motivate advocates, but not too much that it would put AirBNBs costs for rewards on top. That’s also a great idea of how existing customer base was used.

Booking.com had a very similar campaign.

Tips on how to make sure customers are happy with their experience when they refer others 

– referral links can be generated through share buttons so advocates will always know where they should send their new leads;

– keep the conversation going with every referral advocate by asking them how everything was explained when referring someone to receive rewards. In other words, make sure everyone knows what referral rewards will look like and how much those costs should add up to be! This means strategizing all of these details before you even launch a referral campaign online or offline – it’s that important! 

Your referral marketing strategy should revolve around happy customers who are a part of your marketing plan.

By building customer interaction in your referral widget or referral app, you can spend your marketing budget wisely and make referral business model your next marketing channel for core business lead generation.

Why content is king in the world of referral marketing

Content marketing is really important for referral marketing as it can impact on providing customers, benefiting current customers, getting more referred leads and growing customer bases! Content is king, so it’s important for referral marketing campaigns to stand out from the crowd.

This way, your referral program may succeed – even if you don’t believe that content can bring you new customers and intensify marketing efforts!

referral marketing strategy content

How to create captivating referral marketing content?

How to create captivating referral marketing content? Think about what makes people tick and focus on giving them something that they need or want instead of selling directly to them.

Building relationships with customers will eventually lead to brand loyalty which results in a sustainable referral campaign. Here are some ideas:  write an ebook, publish case studies, record webinars or offer white papers so as not to be pushy and to give customers something of value.

Provide referral program incentives that are attractive for your audience: what makes referral marketing so powerful is the fact that it’s not only about referral codes and cash back, but also about new products or exclusive deals which attract attention with great benefit.

Rewards vs bonuses

When it comes to rewards versus bonuses in referral marketing, referral program managers must determine the type of reward that an individual referral partner receives.

Usually bonuses are larger than rewards and they can be offered as a way to thank referral partners for their efforts or for encouraging them to achieve certain goals in the future (like reaching a specific number of sales).

referral links

Rewards may also come in different forms: some people prefer cash-back while others would rather receive discounts on products from your store – just make sure you know what makes each referral partner happy!

Social currency can be a win win win situation for you too, if you count on higher profit margins. You may also want to leverage online forums to raise brand awareness and reach to your target market.

Even if most customers of your business came to you e.g. via Facebook ads or other purchasing decisions, referral marketing works as an entire process for getting to your targeted audience in no time. No matter if you run a business based on a custom built solution, or you are a small business – with referred leads, you can have complete control over how your product or service performs!

Tips for turning visitors into customers and customers into advocates 

#1 Offer them value

You can use referral marketing as a great word of mouth marketing tactics to not only make customer interactions, but also deliver value. A referral program won’t work unless you’re able to provide referral partners with something that they want or need, so make sure your referral marketing strategy includes a sense of value which is important for all parties involved.referral marketing strategy principles

At the end of the day, making every referral partner happy will pay off big time and keep them coming back!  If people don’t feel like referring their friends because there’s no incentive, then it defeats the purpose in setting up at all – think about how much money you could be losing out on just by not having enough referrals going through!

Rewards may also come in different forms: some people prefer cash-back while others would rather receive discounts on products from your store – just make sure you know what makes each referral partner happy!  Referral partners are more likely to refer new customers if there’s something in it for them so don’t be shy about dangling referral incentives that attract attention.

#2 Promote your referral program extensively

Promoting referral marketing campaigns is another important factor to keep in mind.

Make sure you have an active referral program set up and use your referral links everywhere on the web! Don’t be afraid of putting referral codes all over your website, social networks and even offline – print them out on business cards.

referral marketing options

You can also promote it through other businesses which are similar so make partnerships with companies that serve a similar clientele if possible since they may want to refer customers who visit their store(s) again through your own referral campaign (giving away gift certificates for referrals).

#3 Determine type of rewards

When it comes to referral marketing, referral program managers must determine the type of reward that an individual referral partner receives. Usually bonuses are larger than rewards and they can be offered as a way to thank referral partners for their efforts or for encouraging them to achieve certain goals in the future (like reaching a specific number of sales).

Rewards may also come in different forms: some people prefer cash-back while others would rather receive discounts on products from your store – just make sure you know what makes each referral partner happy!

referral marketing messages

At the end of the day, making every referral partner happy will pay off big time and keep them coming back! If people don’t feel like referring their friends because there’s no incentive, then it defeats the purpose in setting up at all – think about how much money you could be losing out on just by not having enough referrals going through!

So remember: always offer great incentives to drive more conversions since getting new customers through referral links can lead into repeat sales over time as well.

The best thing you can do for a referral campaign is to provide people with an incentive which motivates them to share content on social platforms like Twitter, Facebook and LinkedIn – reaching their friends as well and making sure they get familiar enough with your brand!

#4 Identify the best promotional channels

Promoting referral marketing campaigns is another important factor to keep in mind. You should know which channels will work best for your affiliate efforts!

What are the best channels for referral marketing program?

Of course, it depends! Email marketing is great since referral partners are usually your most loyal customers – they trust you and know that whatever offer you have out there, it’s a good one.

referral marketing efforts for marketers

You may also try offline channels for promotion. Promote referral links at events or any sort of offline trade show that you attend – referral marketing is a great way to meet new people and stay in touch! You can also mention referral codes when talking about sharing content online such as Twitter, Facebook or LinkedIn with friends, as it can affect lead generation of any grooming company.

There are tons of ways for promoting referral marketing campaigns so think outside the box and use all your promotional channels to reach more customers through referrals if possible!

#5 Make sure you know your target group and their needs

Knowing your customer base and what they want is also important.

Who are referral marketing customers?

They’re usually people who trust you enough to buy from them! You can offer services through online channels like Facebook or Twitter, but referral partners will be most loyal customers – in fact, their friends might not have even heard of your store yet so make sure referral codes allow for easier sharing on social media platforms since that’s the whole point behind referral marketing campaigns anyway: reach more potential clients by using referrals as a way to increase traffic!

Customer referrals can be a huge asset in your referral process and a shining star in your referral marketing software. Next referred customers can keep bringing more happy customer over social media, enhancing your digital marketing strategy and making your existing customers even more loyal!

referral strategy for marketers

For example, let’s say Coffee Joe likes going out at night after work with his friends (all coworkers) and he always goes to Cafe Latte during those times because it offers good deals if you come after certain hours of the day. Joe tells his friends about Cafe Latte and they’re interested in coming over for a cup themselves – so referral marketing comes into play since you have loyal customers who are willing to share great deals with their friends!

High performing referral programs base on huge and vast referral marketing work. Social media are a great connector between traditional marketing and marketing tactics to make a referral process easy. Use referral marketing to make the most of your customers acquired in the past (and all their friends!).

#6 Research where from referrals are coming now!

Another important aspect of referral marketing campaigns is to know where referral traffic comes from!

You should pay attention not only to the number of referrals you get but also which channels are the most effective in producing referral partners for example – social media like Twitter, Facebook or LinkedIn may be great ways to reach more potential customers through their friends so make sure you’re checking out what’s working best for your business before starting a referral campaign.

referral marketing ideas

It’s all about research: knowing how many referrals come from each channel as well as seeing how conversion rates can improve with one referral partner over another will help you keep track on results and always have an eye on changes when it comes down to running successful affiliate programs and referral marketing program.

#7 Create captivating promotional materials for word of mouth marketing

Customers are more likely to share referral links if they think it’s a compelling offer – so make sure you create great referral material for your campaign!

Check out other referral program and see what works the best or even try asking your referral partners how they would like to be rewarded with their efforts. You can keep up with different promotions but always remember that having an effective strategy will rely on rewarding customers who want to support you in making new business while generating leads at the same time!

How to go about sharing referral codes?

So, start sharing referral codes everywhere possible: online (where most people spend their free time) as well as offline (trade shows and events). With some creativity and good referral marketing software, any place could become a spot for promoting referral marketing campaigns for referral partners to share referral links with their friends!

referral marketing opportunities

You should definitely check out marketing channels for inspiration on how your referral process can look like. Check out Shopify’s referral program as an example of a referral marketing campaign that works by rewarding customers with 15% off new referrals within the first month and later generating discounts for both referral partners and referred clients when they come back together again – not only is this a great way to increase customer loyalty but it also guarantees high levels of ROI (return on investment) from running such campaigns since most people will return after receiving discounted goods or services.

Social media are key in any modern digital strategy, so make sure you’re checking out what networks work best for your business before deciding on a referral marketing software.

The future of referral marketing – what’s coming next and how it will affect you as a business owner?

The future of referral marketing is bright and has a lot to offer for businesses who want to get ahead in the digital world. From other customers that will increase revenue, customer acquisition with social referrals as well as all sorts of referral software – there are plenty ways through which referral marketing can help your business grow!

There’s an abundance of referral partners out there – it just takes finding them and making effective use of every way possible so make sure you’re not missing out on any referral program by running one yourself or taking advantage from existing ones!

Referral and mobile – power couple?

Don’t forget about mobile: more people than ever before have access to smartphones so try looking into how apps play a role in building successful referral campaigns (and don’t go thinking referral marketing programs are limited to desktop only anymore!)

Data and referral – power couple!

Another important aspect of referral marketing is using referral data and metrics. You should pay attention not only to the number of referrals you get but also which channels are the most effective in producing referral partners. Best customers are loyal satisfied customers, often even better than family members. And they can be great for your referral efforts, bringing this valuable social currency into play for your business.

Say goodbye to formal referral program, once and for all.

Referral marketing 2021: what works, and what doesn’t?

Referral marketing is a powerful form of marketing that has proven to be very effective for businesses. Referral marketing can work especially well in the 2021 economy, where consumers are more conscious about their spending and want to make sure they’re getting value when they spend on something. This blog post will explore what works and doesn’t with referral marketing so you can get the most bang for your buck!

Affiliate marketing is hotter than ever. With Instagram and Youtubers taking a big slice of the pie, it might feel like referrals are only for the already rich and famous. However, there’s a subtle group of affiliate marketers placing strategic links in their high-volume blog posts. Either through explicitly calling out a product or just linking to it, affiliate marketing is booming without anybody seeing the behind=the-scenes work.

There is, of course, the small ask of getting that post seen by the right audience. So we are talking about referral marketing exploiting SEO. It’s no good writing a blog post and inserting affiliate links. And if you’re not Instagram-famous, search engines remain the largest platform for your blog posts to be read.

Dominic Kent, Founder. https://first500words.org

Going the extra mile for subscribers can do a lot for your business. Everytime someone interacts with your company (e.g. via Whatsapp chatbot), they should be left feeling great, even after a complaint. So, being able to fulfil your customer’s needs always results in something good. The main point is that you should always be nice to your loyal consumers, no matter what.

What doesn’t work is not doing anything about something your customers care about. For example, not dealing with their complaints and ignoring their inquiries. By doing these things, you can lose customers and destroy your brand at the same time. No matter how difficult it is, always put your customers first and find a way to deal with their complaints in an understanding and professional way.

Ebnu Sudarso, Co-Founder of Milkwhale

Referral marketing has transformations in recent years due to the increase of customer acquisition costs and the decrease price of used customers. Agencies who are looking for a reasonable return on their investment should ideally target new customers, meaning referral marketing will likely become more expensive. Approaches that come out ahead with buying new customers is the use of word-of-mouth advertising, organic exposure within social networks, and active media mix engagement. Ad dos that work well? A single paid placement will normally do better than sustained “word-of-mouth” campaigns – but reliability is questionable for one campaign.

Maciej Biegajewski, LiveWebinar

What would work in referral marketing in 2021?
1. Before kicking off referral marketing, make sure you build your fan base with your existing customers. Not any customer will contribute until he/she is a brand loyalist.
2. CSAT score is an important metric to target your customers for referral marketing
3. Target specific group of your existing customers for referral marketing
4. Keep the incentives useful, genuine by knowing what your customers need
5. Keep your incentives recurring than a one-time thing

Rangarajan Nallappa, Marketing Lead, www.vmaker.com

1. Don’t build partnerships just based on social media stats

While establishing partnerships with referral ambassadors, don’t just run behind their social media stats such as follower counts, likes, etc.

Pick influencers that are relevant to your business/product, even if their follower base is not too high.

More importantly, pick the ones that have a healthy relationship with their online followers.

2. Respect the referrals

Once a referral reaches your platform, you have limited time to convert them to customers. The best way to do so is by personalizing your message to them.

Give them information on why your platform is a right fit for them and how it can help ease their life.

Also, inceltivize their membership by providing them with discounts and other benefits for availing your services.

3. Don’t complicate the referral process:

Work on keeping the referral process simple and easy to understand. Educate your existing customers about why your product/service needs to be promoted and what they’ll get in return for their effort.

Avoid implementing complex forms, asking too much personal details, etc.

Vineet Gupta, Digital Marketing Team Lead, https://5minutesseo.com/

There are many ways to use referral marketing. Some of these methods work- and some, despite their huge popularity, just don’t.

The majority of marketers who use referral marketing choose to spread the word about their product through online communities like Facebook groups or forums. They often offer rewards for active members in the group who do more than just commit to joining; they also offer merchandise or free demonstrations with exchangeable referrals (receiving a share when someone signs up).
It’s harder for marketer’s messages on social media sites to be seen because of all the other spamming going on there- so it really depends whether someone wants a wider audience or not.

Julien Roy, Sparkbay

When we talk about 2021 referral marketing trends, influencers will have bigger impact and become more important. Nowadays, influencers are always more effective than you when it comes to selling anything. They have a large number of social interactions and followers for them, which can help you to drive hyper-targeted traffic. Not to mention they also help you gain trust in your customers by stating highly valuable reviews on your product to the audiences. ​In this case, smart marketers will be looking forward to use influencers for their referral marketing strategy

Meanwhile, one referral marketing trend that has to go away is relying on one, single offer only. Today’s savvy marketers always seek to diversify, looking for different products and services to satisfy their target customers. Therefore, they start partnering with new affiliates or diversifying their own offers.

Andre Oentoro, CEO of Breadnbeyond

Referral marketing still works wonders in 2021. This word-of-mouth marketing is one of the effective ways to acquire new customers almost easily. Although referral marketing happens almost naturally, you can boost it up by making the right strategy to connect with your target audience.
Making viral content is excellent when you want huge coverage and exposure about your brand. When people start talking about you, chances are more people will get in the thread and tag their friends to discuss your product. While this is a powerful tactic, it can go wrong when you don’t do it correctly.
Once your content goes viral, you can undo it or simply neglect its existence when it goes wrong. That’s why you need to be careful before creating new content. Although virality is key to your brand’s exposure, making unethical and provoking content for the sake of getting attention will leave your brand a bad impression, which can’t be changed easily over the years.

Natasha Rei, Digital Marketing Manager at Explainerd

#ParrotInspires: Referral marketing & SEO – perfect match?

There’re so many ways to get new leads for your page. Thanks to the digital revolution, many brands are launching and operating their businesses more easily than before. Some of the ways are easy to obtain, while others are more challenging. That’s why you should consider using referral marketing – it’s an easy way to build a relationship with your customers! Moreover, when you combine referral marketing efforts with SEO actions, you will have the opportunity to create strategies that are effective and support your objectives!

The matter of referral marketing and SEO

To better show you how can referral marketing and SEO work together, we need to tell more about  these elements:

Referral marketing

Referral marketing helps you stand out from your competitors and the crowd significantly. We can say it’s an effective form of marketing as it uses referrals, recommendations, and positive word of mouth to help grow your business and company. It uses the networks and connections of your current customers. What’s more, it’s generally based on customer engagement. You should also be aware that word of mouth referrals are usually cheaper.

A referral marketing strategy involves getting someone you know and trust (a referral) to sell or promote your product to a specific group of customers who wish to buy from you. 

Referral marketing can involve adding referral links to your website or encouraging customers for referrals. Your company can generate new leads with this strategy if it’s handled correctly. When a product or service is referred, it results in success in some fields. 

What about SEO?

SEO aims to achieve the highest ranking of a website in natural (organic) search results for particular phrases and keywords. The first position on the search rankings will allow you to gain more visitors to your site, build brand recognition, and increase income from the sale of services and products. However, the benefits may become apparent only after a few weeks since it is a long-term undertaking. 

Another SEO aim is to make sure that the website is visible and understandable to the search engine robots. Essentially it means, the architecture of the site as a whole, the structure of pages, the content, and keywords should be optimised in a way that allows for better search engine rankings.

We also can highlight two types of SEO:

  • White hat SEO – activities following the rules of search engines. The most common include:
    • mutual connection i.e. links exchange,
    • website optimisation, taking into account the users’ requirements,
    • content optimisation by creating valuable content for website visitors.
  • Black hat SEO – are unethical activity and inconsistent with search engine codes. The most popular of them are:
    • spamming message boards,
    • creating content exclusively for search engine robots,
    • repeating keywords or placing them in white font, 
    • abuse of pop-up windows.

Can they work together?

Referral marketing and SEO can work together and complement each other! But, you may wonder how, and we are in a hurry with the answer.

First of all, it’s great when you have a great experience with the people you’re working with, and they want to share their experiences with others. Applying these opinions to your webpage makes your content more trustworthy for engines. Then, they treat your website higher in natural search results. It’s a great option to use such a solution, as people give opinions about what’s at the forefront of their minds. They imitate things that they can see around quite often and share things that can hold much value in the market. People share beautiful stories with others too. All this can substantially positively impact your brand if you consider using this information on your web.

Benefits to combining RM & SEO

Thanks to connecting referral marketing to SEO, you can get various benefits like:

  1. More potential clients will know about your company. Using this solution will increase your company’s recognition, and it’s a huge plus because if you failed to do so before, now you have a chance.
  2. The popularity of your product will rise. Also, your products will benefit from this. Increased brand awareness means increased product awareness.
  3. Your business can grow. The above two factors will make your business gain momentum and grow.
  4. You can grab more employees. Increasing interest among potential employees means you can improve your workforce. You can get new hands to help you or make some changes to your squad that you’ve been thinking about for a long time.
  5. You can make new contacts with contactors. Further cooperation means new opportunities, experiences and development. New contractors can provide them.
  6. You can reach to competition’s clients. Maybe you will gain customers from the competition?  Maybe new customers will find out about you? Or friends recommend your products to them? Everything is possible.
  7. You can introduce new products more efficiently. If you want to introduce a new product, referral marketing and SEO will make things easier. Reliable opinions will drive customers and potential customers to trust your new products faster.
  8. You can leave your competition behind. Are your competitors not taking advantage of referral marketing? Excellent! Do it with you and be the first among them.
  9. You can use positive opinions to improve your brand image. If your company has had an image problem, the hope is, among other things, combined referral marketing and SEO. Improve your appearance, show the world positive opinions about your products, about the company, and track the events.
  10. You can spread your business. All the factors outlined here will help you develop your business in many areas!

Summary – is it a perfect match?

Like you see, acquiring businesses through referrals may be even two times faster than other means. Referral marketing is cost-effective, impactful, and trusted. Additionally, the method relies on word-of-mouth referrals and can be used by any business. Getting referrals helps you turn satisfied customers into remarkable convincing customers. If they know people looking for such services, ask them to refer you to them as your services and products are available for all those satisfied consumers at a fair price. 

When you consider referral marketing in SEO, you will be able to reach more and more people worldwide. As a result, you can increase your revenue and begin your journey to becoming a leading brand. So, what are you waiting for? Go for it! 

#ParrotInsider: The Definitive Guide to Lead Generation in 2021

It’s 2021 and you are looking to generate leads for your business. You have come to the right place! We will be discussing lead generation strategies that will help you in this ever-changing world of technology. There is no shortage of information on how to generate new leads, but it can be difficult sifting through all of the noise. This blog post provides a comprehensive overview of what matters most and what doesn’t when it comes to generating quality leads for your business in 2021!

What is lead generation?

Lead generation is a marketing strategy that helps you connect with potential customers. This can take the form of generating qualified leads by capturing contact information, building interest in your company or product, and helping convert interested prospects into paying customers. Generating new leads at an effective rate has never been more important than it is today!

What are some strategies for lead generation?

The best way to generate quality leads for your business depends on what stage we’re talking about: prospecting vs. converting. When it comes to prospecting (generating uninterested parties), there is no one-size-fits-all solution – each industry will require its own customized approach depending on customer preferences and needs in 2021.

However, we can recognize a few strategies that you may want to follow – including one strategy that Early Parrot will be extremely helpful with.

#1 Create an incentive-based referral system for lead generation

Lead generation is an ongoing process that occurs in your company. This means you have to ask for the right things and provide incentives that are worth it to those who help generate more leads. Creating a referral system can be one such incentive-based technique you should use, as well as other techniques like using contests or offering prizes of some sort. It’s important not only to create these policies but also enforce them so people know what they’re getting into when participating with this type of marketing campaign.

Remember that lead generation is not a one-time thing and you’ll have to keep creating new ways for people to get involved if it’s not working. You also need the proper incentives, as well as good ideas on what would work best when trying different things out so you don’t waste time or money doing something that won’t be successful. It may take some trial and error before getting this right but in order to generate more leads there are certain steps worth taking.

#2 Create opt-in opportunities for lead generation

Lead generation is not just about getting people to fill out a lead form. There are many ways you can generate leads, and the best way for your company may be different than what’s working well for others in your industry. One of our favorite strategies is creating an opt-in opportunity–a type of sales funnel that encourages prospects to provide their contact information with the promise of exclusive content or resources in return. The goal here is twofold: first, capturing more email addresses so we can keep marketing back to them; second, providing high quality content like eBooks which will educate customers on topics they care about most so they make smarter buying decisions down the line. We have seen this method work incredibly well when it comes time to close deals.

To set up your own opt-in opportunity, you can either create a landing page on your website or send an email campaign. The most important thing is to provide content that will be valuable and interesting for the people who subscribe–whatever it takes to get them to sign up!

#3 Do not neglect email marketing in lead generation

Email marketing is often overlooked when it comes to lead generation. Email marketing has been around for a lot longer than most social media platforms and as such, creating an email list of people who subscribe to your blog will be more valuable in the long run because these subscribers are invested in what you have to say. An added bonus with this type of content distribution channel is that there’s no need for any additional post processing since the user views your message on their own time and at their convenience so they can easily process all the information without feeling rushed or overwhelmed.

Email marketing is a trustworthy form of content distribution that will help you build trust and authority in your industry.

And with email marketing, it’s not about quantity but rather quality—you have to focus on building relationships so people want to hear from you more often than they simply want to know what you’re selling. A long-term investment pays off better over time!

#4 Use social media for lead generation

It has been said that 80% of adults are connected at least monthly with Facebook, Twitter, LinkedIn or Instagram and most people check their social accounts first thing in the morning. This means you can start a day-long conversation by engaging your target market through these channels. How? Think about what they care about then share content related to those topics: events they might be attending, news items that affect them directly, store promotions for products they might like. You’ll find out when it’s worth sharing something too – if there’s an uptick in engagement from followers who have never interacted with your company before! That will indicate you’ve found someone new and a potential customer base

Why is social media a great channel for lead generation? Well, it has quite a few benefits.  First of all, it’s a good idea to use social media because you can find potential customers on there who are already interested in your product. Plus, if they like what they see online – and trust the company that is promoting their products or services – those people will be more likely to convert into leads for sales teams as well as buy from them offline.  Social media also makes it easier to build relationships with potential customers.

#5 Prepare a few landing pages for supporting lead generation

If you’re going to invest in lead generation, it’s important that your content is not only compelling and relevant but also serves as an additional way for potential customers to reach out. Many companies are publishing blog posts about topics like “lead nurturing” or “cold calling,” so if those are a part of your strategy then be sure to publish some related landing pages on the topic too. This means coming up with new offers, providing supporting articles and guides, and writing helpful how-to tips–all things people can take action on through their browsers instead of just clicking away from the page.

#6 Think outside-the-box of your lead generation efforts

The best way to stand out in this crowded space is by thinking outside-the-box of your lead generation efforts. No longer can you rely on the tried and true methods, which are largely saturated with a plethora of other vendors doing just that; it will be hard for you to succeed without some originality. One example might be performing online research about an industry event happening soon so that you can reach potential attendees before they attend the event. That means contacting them beforehand as well as afterwards – while they’re at the conference or when they get back home from it (depending on what their preferences are). But don’t stop there – consider sending follow up emails after participants return from an event geared towards networking opportunities, introducing new products to them, and so on.

#7 Run lead generation webinars

You can also run webinars to boost your lead generation processes.

What is a webinar? A webinar is an online seminar, lecture series or presentation created for the purpose of educating and engaging target audiences. Webinars are usually free to attend, with live streaming video which can be viewed on desktop computers as well as mobile phones and tablets. This means they’re easy to share across your social media networks like Facebook Live Video or YouTube Live Streaming.

How should you prepare for it? The first step in hosting a successful webinar would be creating content that will resonate with your audience while addressing their needs and priorities. You also want to make sure that you have quality visuals (e.g., PowerPoint presentations) because people do not always remember what was said during the event but often retain what they see.

How should you promote your webinar? It’s important to share this information as far and wide as possible, so create a campaign that will reach your target audience such as sending out invitations through LinkedIn or Facebook Messenger. You also want to make sure that there is an email list because people may not be logged in during the event time.

How can webinars help with lead generation?

In 2021, webinars are a great way to generate leads. Webinars have grown in popularity because they allow companies to introduce themselves and their products or services while at the same time learning more about what the customer is looking for. They also give customers an opportunity to ask questions which will then help provide potential customers with all of the information necessary before making a purchase decision.

Webinar marketing has become one of the best ways for businesses to engage customers online by delivering marketing presentations that educate prospects on your business offerings, solutions and how they can benefit from them.

#8 Use influencers

One last strategy we have found effective when developing lead generation strategies is building relationships with industry influencers in our field. These are individuals whose opinions carry weight among prospects–they may not make decisions themselves but they do influence what other decision makers buy into so if you want to reach new customers quickly, this strategy could work well for you. And even better, they’re usually more receptive to marketing messages like these because of their interest in the field.

Over to you

There are many strategies for lead generation, and you’ll need to experiment with what works best for your business. Lead generation is a critical component of any successful marketing strategy, so we hope our tips came in handy!

Call to Action: Why You Need Them and Why They’re Important

For many people, the call to action is an important concept that they aren’t sure how to execute. It’s a key component of any webpage and can help remove friction in moving down the sales funnel. In this blog post, we’re going to discuss why you need them and why they’re so important!

What is a call to action, actually?

A call to action is a tool that helps guide your customers in the direction you want them to go. It’s like a traffic light: green means “go,” red means “stop” and yellow means “slow down.” When it comes to call-to-action buttons, there are three types of CTAs—the button CTA, which has an explicit call (such as BUY NOW or SIGN UP) on it; the image CTA, which doesn’t have an explicit call but relies on its visual design elements alone for guidance (like DOWNLOAD PDF); and finally text with links, often referred to as ‘CTALs’, where multiple actions can be taken from one link.

Designing effective persuasive copy isn’t as difficult as it might seem. If you tell people how your call-to-action will resolve their current problem, they’ll be more likely to buy whatever the call is for from you.

The call to action button on a website can come in three flavours: text with links, an image CTA or a more explicit call to action (CTA). The latter two are less likely to send users through the sales funnel because there’s no clear call like there would be on a button CTA that says “BUY NOW.” You need CTAs if you want customers who visit your site and stay engaged during all of your content before buying anything. But when designing these buttons keep in mind what type of customer behaviour you want to trigger.

CTA statistics 2021

There are many studies and statistical analysis proving how important these small things can be for your conversion rates – so let’s see some stats! Here are just three of them with their percentages:

*82% of internet users say they click on links or ads if they appear above the page fold* (Moz) – this means that calls to actions on your website should be visible and easily noticeable before the user scrolls down. 

*81% of people who call a business after seeing it on the internet call again* (Moz)  – this means that you have to keep your call to action in view at all times.

*14-28% increase in conversion rates for marketers who use calls to actions on their landing pages* (Demand Metric) This is why call to actions are important because they allow viewers and customers an easy way out, and can help boost conversions as well!

The key takeaway from these numbers is clear: by adding call-to-actions wherever possible, we will be able to see increased conversion rates as more users take the desired action. So don’t neglect those small things! Make sure every page has some kind of callout.

Benefits of CTA

A call to action makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel. A call-to-action can be as simple as a button that leads your reader or customer on to another webpage, such as “BUY NOW” or “CONTINUE TO THE NEXT PAGE.” When you create an effective CTA for your content, you’re telling them how they should feel about what you just shared with them (e.g., they have learned valuable information) and then giving them a way of demonstrating that knowledge by clicking through.

The call-to-action is also important because it tells readers where their attention goes when reading online content: namely, towards whatever element of the page is designated as their call-to-action. In other words, if you have a call to action on your webpage and nothing else of note, then where should readers’ attention go?

The call-to-action will be more effective (and create more conversions) when it’s easy for customers or readers to find what they are looking for. Keep this in mind when designing the call-to-action button: make sure that its placement makes sense with respect to how visitors typically read online content. For instance, making “CONTINUE TO THE NEXT PAGE” at the bottom of the article may not make much sense if most people reading articles scroll all the way down before clicking through – which means putting it near the top of the page would be a better idea.

Examples of effective CTA

– “Add To Cart” is an example of a call to action that tells the user what they are about to do and encourages them to complete their purchase. A call to action should be placed prominently on your webpage, in plain sight without any distractions so as not to confuse or distract visitors from clicking it

Effective CTA call-to-action buttons should include  a clear explanation of how someone can take immediate steps toward achieving their goal by making a decision or taking some specific kind of step (e.g., buying something).

– “Contact Us” is an example call to action for a company that would like prospects to call them. The company can use this CTA button on their website as it’s clear what the visitor will do if they click it and there are no distractions from other elements on the page.

– “Download Now”  is another good call to action because visitors who see it know where to go in order to get hooked up with some valuable content (in this case, a PDF). In addition, it offers visitors something of value without any commitment necessary so even those people who were just browsing might be convinced into taking the next step by clicking.

A call-to-action should also include text about how someone can take  the next step. For example, “Add to Cart” is a call-to-action that includes the text: Add To Cart Before The Offer Expires

A call to action should be made in plain sight and without any distractions so as not to confuse or distract visitors from clicking it  It sends prospects down the sales funnel where they are more likely you make a purchase call, contact your company or download content. A call-to-action button should include an explanation of how someone can take immediate steps toward achieving their goal by making some decision or taking some specific kind of step (e.g., buying something). If you want customers who click on this CTA button to call your business right away then use words like “Contact Us”, “Call Now” or “Talk To Us”.

CTA best practices

  • For call to actions, use action verbs: “Start your free trial,” not “Free Trial.” Or “Register now” rather than just a link. You want the call to action to be explicit and make it clear what they need to do next – otherwise people will simply click on links until something works, which might never happen if you don’t include buttons!
  • Make sure that all of your call to action button text is descriptive enough for users know exactly what happens when they push or interact with them. This includes making sure that an empty CTA has some kind of text so people know how they are supposed feel about interacting with it (e.g., instead of leaving it blank, write ‘No thanks.’).
  • Include clear wording about what action is required from the visitor (e.g., “Subscribe Now!”)
  • Be concise – one sentence or phrase at most
  • Provide value by answering key questions potential customers might have if they were to take the desired action (e.g., “What will you get? What does it cost? How do I subscribe?) – this also includes providing social proof on the call-to-action button
  • Use urgency to persuade visitors that they need to act now (e.g., “Order Today”)
  • Provide a clear call-to-action button – for example, orange text or an arrow pointing down

What is the best CTA, then?

It’s difficult to determine the best call-to-action for a website. We recommend constantly testing different CTAs, and learning which ones are most successful in terms of leads generated.

Over to you

Do you really need a CTA? Yes, you do! Otherwise you’re missing big time. Nowadays people don’t have time and patience for browsing so they focus on the call to action button before deciding what to do next.

The call to action is a key element of your webpage which acts as an indication that tells people what their next step should be. A call to action makes it clear which actions potential customers should take, reducing friction in moving them down the sales funnel.

And that’s why you shouldn’t underestimate them.

Influencer Marketing vs Referral Marketing: What’s the Difference?

If we were to put it shortly, that would be it:

Influencer marketing is the process of partnering with an influencer in order to promote a product or service.

Referral marketing, on the other hand, takes advantage of customer engagement and word-of-mouth to generate sales. It can involve anything from adding referral links to your website to incentivizing customers for referrals.

There are several similarities between these two types of marketing strategies: both rely heavily on content that is interesting and engaging; they encourage users to share their opinions; they offer incentives for sharing information about products or services; etc. However, there are also some significant differences between them. This blog post will explore those differences so you can figure out which strategy might be right for your business!

What is referral marketing?

Referral marketing is the act of persuading a customer to buy from you by getting someone they know and trust (a referral) to sell or endorse your product. When done right, it can be one of the most effective ways of generating new leads for your company.

How does referral marketing work?

Referral marketing is a form of word-of-mouth advertising that relies on the power of personal recommendations and social networks to get more people interested in your product or service. It’s mostly based around customers getting other customers (who are likely friends) to sign up for something, buy a product, or try out an experience via referrals from existing members.

In contrast, influencer marketing involves working with someone who has access to media channels such as blogs and YouTube channels with lots of subscribers/fans which can help spread awareness about a company’s products through testimonials or reviews. These individuals have large online audiences – they’re usually called “influencers” because their social reach influences purchases among fans following them.

What are some benefits of referral marketing?

The key benefit that comes with referral marketing is boosting sales through familiar faces in an increasingly digital world. Because people tend to do business with those they know and like, referrals play on this impulse while also giving companies access to customers who may not have found them otherwise. Plus, when something goes wrong during the sale process (e.g., an inaccurate shipment), a good word from a trusted friend has much more clout than any form of marketing.

Customers are guaranteed quality goods and services. When customers refer businesses they trust, they’re essentially guaranteeing that the person or company will provide what was promised–a guarantee not found in most referral programs. It also helps build loyalty for repeat referrals as well so companies see higher conversion.

What are some drawbacks to referral marketing?

The biggest drawback that comes with referral marketing is the time it takes for a company to get set up and running on the platform. It can be tough getting users who have never heard of you or tried your product before, which requires a lot more work in order to grow an audience from scratch – something most companies don’t do well without a budget behind them. This also makes these platforms less attractive if customer acquisition costs are high and competition is fierce (i.e., Facebook campaigns).

This leads into another issue: relying too much on one channel for lead generation means missing out on other opportunities as they come along, especially when social media trends change fast or new channels open up.

One more downside is that these platforms only work when customers are ready to buy something. If the customer isn’t in-market, there’s nothing being sold, and thus no lead.

What is influencer marketing?

Influencer marketing is a new way for businesses to connect with their target audience via social media. It’s an effective strategy because it places the trust and message of the business squarely in the hands of someone that consumers already know, like, and trust. The influencers we work with are true thought leaders – they’re experts at what they do as well as passionate about your line of products or services.

How does it work?

The most common type of influencer marketing is paying for a sponsored post on a blog. A company will pay an influencer to create content that features their product or service, they then share it with their audience and this, in turn, leads to potential customers. This technique has been around since the 70s when Phillip Morris paid sitcom stars from “M*A*S*H” $25,000 per episode to mention Marlboro cigarettes in dialogue and show images of actors smoking cigarettes between scenes. There are many benefits associated with using Influencers as your advertising medium including improving brand awareness, raising website traffic through social media sites like Facebook or YouTube channels devoted solely to Influencers.

Pros of influencer marketing in your strategy

Influencer marketing can be a lot less expensive than other forms of advertising because you’re purchasing their attention rather than something physical. It’s the fastest way to get an audience on board without much investment in time or money.

In influencer marketing, it is important for your strategy that what they are promoting aligns with their niche and who they want to reach so it has more impact. For instance, if someone wants to promote vegetarianism as opposed to veganism then it might not have as great of a response from the target group but will still generate interest among those looking into different types of eating habits.

Influencers have social proof which means that when they put something out there, their followers and fans find it credible.

Influencers also have a deep understanding of the needs of consumers: Influencer marketing campaigns can be much more targeted than other forms of advertising because influencers know what people in their niche want to hear about. You don’t need to guess at demographics or psychographics when you work with an influencer who is already familiar with those things.

What are some similarities between referral marketing and influence marketing?

If people know a brand but not the individual behind it (e.g., Jennifer Lawrence), they might still trust what this person is saying about them because of who they are as an influencer – even if all their stuff had been sponsored from day one. In either case, those with clout have power over others’ decisions; how much weight is given to each depends on the level of connection felt by both parties.

Influencers can be anyone: celebrities like Taylor Swift or Kim Kardashian, social media stars like Gigi Gorgeous or Zoella from YouTube, the CEO of your company.

Influencer marketing is the newest trend in advertising because it’s a more authentic form of advertisement. Referral marketing isn’t as effective at influencing consumers to buy products for various reasons, such as people see referral posts as annoying advertisements and they don’t want their friends knowing that they bought something from an ad.

What are the main differences between referral marketing vs Influencer Marketing?

Here are some key points:

– Referral programs rely heavily on word-of-mouth referrals

– Referral programs can be used by any company

– Influencer marketing is more based on generating content to attract a specific target market

– Word of mouth referrals are usually cheaper than influencer marketing methods. Whereas, large online reach through social media means that influencers have the ability to generate an expensive cost per click for their products or services (i.e., they could charge $500-$1000)

– Referral and Influencer marketing both come with choosing who you want to work with and what form your end goal should take.

Over to you

What should you choose: influencer marketing or referral marketing? Why wouldn’t you combine your efforts and invest in both ways? We fully encourage you to do so – and use Early Parrot for this purpose!