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EarlyParrot and Zapier for custom integrations

EarlyParrot does a good job at integrating within your sales funnel / user flow without requiring changes to it. But what if you want to react to event happening in your referral campaign?

What if you want to:

  • automatically give access to gated content when a referrer reaches a referral milestone (eg. 3 referrals)?
  • send an email from your Email Service Provider (ESP) to congratulate referrers for each referral whilst reminding them of their next milestone?
  • update some Customer Relationship Management (CRM) custom fields with referral information?

and much much more…

EarlyParrot sends three webhook notifications as can be seen in the diagram below. If you would like more details on how to set up webhooks in EarlyParrot please check WebHooks Integration Setup

WebHooks calls can either be consumed by custom platforms or else through a platform like Zapier. Zapier makes it easy to integrate with hundreds of apps, performing various tasks depending on the kind of Zapier integration offered by the app itself.

The following are some zaps you can create via WebHook Zapier.

When creating a Zap, check out the corresponding payload that EarlyParrot will send to your Zap. You will be able to pass on the provided data to application you choose to integrate with via Zapier. The following are the payloads that EarlyParrot will send for the corresponding event.

New Subscriber WebHook

This webhook will fire when a new subscriber is added to your campaign. A new subscriber can be added either: via an import, subscriber manually subscribing via your landing page or via an EarlyParrot integration.

New Referral WebHook

This webhook will fire when a new subscriber which has been referred is added to your campaign. A new referral can be added either: subscriber manually subscribing via your landing page or via an EarlyParrot integration.

New Reward WebHook

This webhook will fire when a reward is given out to one of your referrers.