{"id":4,"date":"2017-10-03T14:42:57","date_gmt":"2017-10-03T14:42:57","guid":{"rendered":"http:\/\/www.earlyparrot.com\/faq\/?post_type=kbe_knowledgebase&p=4"},"modified":"2018-07-22T11:42:01","modified_gmt":"2018-07-22T10:42:01","slug":"ealyparrot-campaigns-different-strategies","status":"publish","type":"kbe_knowledgebase","link":"https:\/\/www.earlyparrot.com\/support\/kb\/ealyparrot-campaigns-different-strategies\/","title":{"rendered":"EalyParrot Campaigns – Different strategies"},"content":{"rendered":"

There are different strategies for how you can gamify lead generation. EarlyParrot<\/a>\u00a0has three different campaigns, all inspired by several success stories.<\/p>\n

Reward Unlocking<\/a>: Rewards will be given to referrers on reaching a certain milestone. Inspired by Dropbox and Harry’s. All subscribers will have an equal chance to get all rewards. Rewards will unlock in a sequence based on how much the particular referrer will manage to refer.<\/p>\n

Top Influencer<\/a>: Rewards only top referrers when the contest is up. This is inspired by generic influencer marketing. A number of companies have tried this out and found that it worked well for them. In the case of a Top Influencer campaign, the rewards are more exclusive. All subscribers will compete to be ahead of others and land a winning position. For instance, if the campaign has 3 rewards, only the top three referrers, when the time is up, will be rewarded.<\/p>\n

Fast Lane<\/a>: The more the referrer shares and refers, the better his position will be in a queue. This campaign strategy is inspired by RobinHood. Usually, this kind of campaign is used by companies who are launching a new product and\/or feature and would like to use exclusivity to create hype around their launch.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are different strategies for how you can gamify lead generation. EarlyParrot\u00a0has three different campaigns, all inspired by several success stories. Reward Unlocking: Rewards will be given to referrers on reaching a certain milestone. Inspired by Dropbox and Harry’s. All subscribers will have an equal chance to get all rewards. Rewards will unlock in a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","kbe_taxonomy":[12],"kbe_tags":[],"yoast_head":"\nEalyParrot Campaigns - Different strategies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.earlyparrot.com\/support\/kb\/ealyparrot-campaigns-different-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EalyParrot Campaigns - Different strategies\" \/>\n<meta property=\"og:description\" content=\"There are different strategies for how you can gamify lead generation. EarlyParrot\u00a0has three different campaigns, all inspired by several success stories. Reward Unlocking: Rewards will be given to referrers on reaching a certain milestone. 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