{"id":793,"date":"2021-12-16T11:54:56","date_gmt":"2021-12-16T11:54:56","guid":{"rendered":"https:\/\/www.earlyparrot.com\/blog\/?p=793"},"modified":"2022-03-13T20:56:19","modified_gmt":"2022-03-13T20:56:19","slug":"why-every-course-creator-needs-a-sales-funnel-how-to-get-started-today","status":"publish","type":"post","link":"https:\/\/www.earlyparrot.com\/blog\/why-every-course-creator-needs-a-sales-funnel-how-to-get-started-today\/","title":{"rendered":"Course Sales Funnel. Why every course creator needs one?"},"content":{"rendered":"\n

The course sales<\/a> funnel<\/a> is a series of intentionally created steps<\/strong> to guide your potential students towards your course, your brand<\/a>, and ultimately making the decision to buy your course<\/strong>.\u00a0<\/p>\n\n\n\n

Most aspiring <\/strong>course creators<\/a> decide to create a course because they have a passion <\/strong>or expertise <\/strong>they want to share with the world.\u00a0<\/p>\n\n\n\n

The sad truth is, after they spend months <\/strong>(sometimes even years) creating that course, they\u2019re faced with the harsh reality of \u201cbuild it and they will come\u201d<\/strong><\/em> is NOT the way it works in the online world. <\/p>\n\n\n\n

And if they\u2019re going to get any return <\/strong>on their time and money investments, they need to spend every waking hour promoting <\/strong>their course.\u00a0<\/p>\n\n\n\n

However, there is a much easier<\/strong> and less stressful way<\/strong> to get in front of your potential students and build your tribe. <\/p>\n\n\n\n

And that can happen before<\/strong> or while<\/strong> you\u2019re creating your course<\/strong>.<\/p>\n\n\n\n

How? <\/strong><\/p>\n\n\n\n

That\u2019s where the course sales funnel come in!<\/strong><\/p>\n\n\n\n

Basically, the goal <\/strong>of a course sales funnel is to bring new leads<\/strong> into your world.\u00a0<\/p>\n\n\n\n

Let’s delve into more details.<\/p>\n\n\n\n

So why you should have a course sales funnel before building your online course.<\/h2>\n\n\n\n

1. Avoid<\/span> ‘Launching to crickets’ scenario<\/h3>\n\n\n\n

Imagine spending months, pouring your blood, sweat, and tears into creating an online course<\/a>. You\u2019ve spent a lot of time and money outlining, scripting, structuring, recording, editing, and building your online course.\u00a0<\/p>\n\n\n\n

And now it\u2019s all finished <\/strong>and ready for launch<\/strong>.\u00a0<\/p>\n\n\n\n

There\u2019s only one problem<\/strong>: there\u2019s no one waiting to buy your course<\/strong>.\u00a0<\/p>\n\n\n\n

If you\u2019re thinking Ads are here to save <\/strong>you, then I have bad news!\u00a0<\/p>\n\n\n\n

Ads are very expensive<\/strong>! <\/p>\n\n\n\n

By the time it\u2019s all said and done, you\u2019ve lost more money<\/strong> on ads than you\u2019ve been able to make.<\/p>\n\n\n\n

You might be thinking <\/strong>\u201cbut I see ads for courses at the same price point as mine all the time\u201d!<\/em><\/p>\n\n\n\n

True! <\/strong><\/p>\n\n\n\n

What you might not know<\/strong> is that these courses are used as what\u2019s called a \u201cLOSS LEADER\u201d.<\/strong>\u00a0<\/p>\n\n\n\n

Meaning, the course itself is not going to generate revenue <\/strong>for the business. <\/p>\n\n\n\n

In fact, the business is most likely taking a hit<\/strong>. <\/p>\n\n\n\n

But every lead that\u2019s generated through the Ad, creates an opportunity <\/strong>to sell a high ticket offer. That\u2019s where the business makes that money back<\/strong>, and then some.\u00a0<\/p>\n\n\n\n

But if I had to take a shot in the dark, my assumption is that as a newbie course creator<\/a> you don\u2019t have $1,000s of dollars set aside <\/strong>to blow away on Ads.<\/p>\n\n\n\n

So you\u2019d be able to make it back <\/strong>on your higher-end offer.<\/p>\n\n\n\n

And if you\u2019re thinking you can blast out<\/strong> your offer on social media<\/a> (using social media automation tools<\/a> to help you spread the word), or beg affiliates<\/strong> to partner & promote your course for you, you’re on the wrong way.<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

Simply because you\u2019re going to work around the clock<\/strong>, run yourself ragged, only to be left frustrated & overwhelmed, with no real results at the end<\/strong>.\u00a0<\/p>\n\n\n\n

2. Build a list of targeted fans<\/h3>\n\n\n\n

Instead, you can take an easier<\/strong>, less painful route to get there.\u00a0<\/p>\n\n\n\n

For example, you can put in a little work upfront <\/strong>to build a list of targeted fans who are eager<\/em> to buy your course, by setting up a course sales funnel<\/strong>.<\/p>\n\n\n\n

The goal of a course sales funnel is to help you generate new leads<\/strong> \u2013 build an engaged tribe \u2013 who\u2019s not just ready to buy your new course, but also your future courses<\/strong> and services<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n

3. Use small freebies to acquire leads to your course sales funnel<\/h3>\n\n\n\n

With a course sales funnel, you\u2019re using a small freebie<\/strong> as a way to acquire new leads and get targeted buyers <\/strong>into your world.\u00a0<\/p>\n\n\n\n

Ultimately, you\u2019re offering them something of value in exchange <\/strong>for their email address<\/strong>.\u00a0Then you continue engaging with them by putting more valuable content<\/strong> in front of them. <\/p>\n\n\n\n

And, when your course is ready, you have a huge list of fans<\/strong> to promote to.\u00a0<\/p>\n\n\n\n

One of the best parts<\/strong> of having a course sales funnel in place is that it gets stronger <\/strong>with every new course or offer you put out there.\u00a0<\/p>\n\n\n\n

This helps to put your promotion and marketing on autopilot<\/a>.<\/p>\n\n\n\n

So you can focus your energy <\/strong>on coming up with other offers, products, and services.\u00a0<\/p>\n\n\n\n

In a nutshell, every course<\/strong> you launch should be built with at least one freebie offer<\/strong> at the beginning of it, that encourages new leads onto your email list<\/a>.\u00a0<\/p>\n\n\n\n

So, not only you\u2019ll have an existing<\/strong> list of targeted buyers to promote your course, but also new leads<\/strong> will be coming into your funnel (your sphere of influence) every single day<\/strong>.\u00a0<\/p>\n\n\n\n

What are the 3 best key course sales funnel elements?<\/h2>\n\n\n\n

A course sales funnel can be as simple<\/strong> or complex <\/strong>as you\u2019d like it to be.\u00a0<\/p>\n\n\n\n

But in the spirit of keeping it very simple<\/strong>, let me walk you through the 3 main components<\/strong> you should include in every course sales funnel<\/strong>:<\/p>\n\n\n\n

1. A Freebie Offer<\/strong><\/h3>\n\n\n\n

A freebie is called a Lead Magnet<\/strong>.\u00a0<\/p>\n\n\n\n

To get people to join <\/strong>your course sales funnel you\u2019re going to need an offer<\/strong>. The offer is what makes them want to pass to you<\/strong> their email address.<\/p>\n\n\n\n

For example, among freebies can be an eBook<\/strong>, cheat sheet, <\/strong>or just a mini-course<\/strong>.\u00a0<\/p>\n\n\n\n

However, the format is not <\/strong>as important as making sure you\u2019re showing up<\/strong> in front of your ideal buyer with the RIGHT solution. <\/p>\n\n\n\n

And you\u2019re doing that at the right time <\/strong>\u2013 which is when they need it MOST<\/strong>!<\/p>\n\n\n\n

2. An Opt-in Landing Page<\/h3>\n\n\n\n

Normally referred to as a squeeze page <\/strong>or freebie landing page. <\/p>\n\n\n\n

All the same thing!<\/p>\n\n\n\n

Basically, this is a landing page<\/strong>, where you\u2019ll be sending your leads to grab <\/strong>your freebie offer.\u00a0<\/p>\n\n\n\n

The goal behind this<\/strong> landing page is very simple<\/strong> – give them a compelling reason<\/a><\/strong> to give you their email address in exchange <\/strong>for getting your Lead Magnet (your freebie).<\/p>\n\n\n\n

3. An Email Sequence<\/h3>\n\n\n\n

The whole goal of your funnel is to get new leads onto your email list.<\/strong> <\/p>\n\n\n\n

So once this new lead joins your email list you\u2019ll do two things<\/strong>: <\/p>\n\n\n\n

You can also offer to validate online certificates<\/a> afterward.<\/p>\n\n\n\n