{"id":516,"date":"2021-05-25T06:57:01","date_gmt":"2021-05-25T06:57:01","guid":{"rendered":"https:\/\/www.earlyparrot.com\/blog\/?p=516"},"modified":"2023-08-09T15:03:27","modified_gmt":"2023-08-09T15:03:27","slug":"how-to-build-an-email-list-the-secrets-revealed","status":"publish","type":"post","link":"https:\/\/www.earlyparrot.com\/blog\/how-to-build-an-email-list-the-secrets-revealed\/","title":{"rendered":"How to build an email list? \u2013 the secrets revealed"},"content":{"rendered":"\n

E-marketing is one of the oldest yet most profitable methods of marketing, all thanks to the so called \u2018father\u2019 of email \u2013 Ray Tomlinson. Thanks to him, business owners all around the World now have the opportunity to promote themselves directly in consumers\u2019 inboxes with modern email marketing<\/a> tools like Lemlist<\/a>. Isn\u2019t that great? It\u2019s like being able to go to potential consumers\u2019 houses and present them with all the amazing aspects of your business or products. Be careful though, because it\u2019s not as easy as it sounds. \u201cWhat\u2019s the catch?\u201d you may ask. Well, there is one. You need an email list<\/a>! And just having an email list is one thing, but making it effective can be quite challenging. In this article, we will share with you all the secrets of building an effective and profitable email list. Let\u2019s dive right in!<\/p>\n\n\n\n

What is an email list? <\/h2>\n\n\n\n

An email list is a database of email addresses of all the people who would like to hear from you.<\/strong> These addresses can come from places like your website, sign-up forms from webinars, blogs, or social media<\/a> platforms like Facebook and Instagram. Your goal as a business owner should be to, first of all, gather as many email addresses as possible and, secondly, to ensure that those contacts are valuable \u2013 meaning their owners are your ideal customers who are genuinely interested in your business. With the right type of audience<\/a>, your return on investment can reach up to $40 for every $1 spent.<\/a> Tempting, right? But the question remains, how to actually build an effective email list?<\/p>\n\n\n\n

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Source: https:\/\/webengage.com\/blog\/email-marketing-automation-turns-one-time-sales-into-lifetime-customers\/<\/a> <\/p>\n\n\n\n

How to build your email list: the top 12 ways <\/h2>\n\n\n\n

#1 Pick the right email marketing software <\/h3>\n\n\n\n

There\u2019s nothing worse than an email service provider that lacks vital and fundamental features. Once you have a tool in your hands that outperforms your most outlandish demands, you\u2019re pretty much on track to building a strong email list<\/strong>. Make sure the email platform you pick<\/a> lets you track the performance of your email campaigns and leads as well as manage your subscriber list easily. Having such insights are extremely useful for customer retention and acquisition. <\/p>\n\n\n\n

#2 Remember about social media <\/h3>\n\n\n\n

Make sure you allow your potential customers to sign-up to your email newsletter<\/a> via social media. With the rise in usage of social media platforms, it is important that you make it easy for people to join your list from these channels.<\/strong> Whether it is an email sign-up form on your Facebook page or Instagram account, providing this option surely won\u2019t hurt your business but may help a lot! What\u2019s more, if your followers see that you post quality content on a regular basis, they will be more likely to generate more leads and join your email list, which is something to keep in mind for the future! <\/p>\n\n\n\n

#3 Offer a free gift <\/h3>\n\n\n\n

What could better attract potential future consumers than offering them free gifts? To apply, all they have to do is join your email list. Smart, right? This is a great idea because it contributes to creating positive brand awareness<\/a> and recall right at the moment of someone\u2019s first encounter with your business, plus you gain a subscriber who could be a potential customer!<\/strong> What\u2019s not to like? <\/p>\n\n\n\n

#4 Engage your visitors with your brand <\/h3>\n\n\n\n

There are many fun and smart, \u2018outside the box\u2019 ways to turn your visitors into subscribers.  Example? Use a pop-up form that includes some sort of game or a puzzle, for instance, a wheel of fortune. By offering gifts and benefits you will gather huge amounts of subscribers in no time<\/strong>. Considering that the conversion rate for ecommerce businesses is 1.94%<\/a> (meaning that 98.06% of your visitors will leave your website and most likely never come back), it is important to provide experiences that will contribute to customer acquisition and building a positive brand<\/a> image. <\/p>\n\n\n\n

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Source: https:\/\/www.oberlo.com\/statistics\/average-ecommerce-conversion-rate <\/p>\n\n\n\n

#5 Incorporate \u2018email only\u2019 offers <\/h3>\n\n\n\n

Another great way to encourage email sign-ups is by offering your audience<\/a> something exclusive.<\/strong> Rewarding your loyal subscribers for being part of the customer journey is a great way to show non-subscribers that joining your list is beneficial. It is up to you what your bargaining card will be. Example? Free shipping or an extra 5% discount for email subscribers. The possibilities are endless. <\/p>\n\n\n\n

#6 Offer rewards to existing subscribers for referring your brand <\/h3>\n\n\n\n

The numbers show that 92% of people trust referrals from friends and family over any other advertising method<\/a>. This is great news for you. Some customers would do anything for a discount code or a freebie. Ask your existing customers to invite their friends to subscribe to your email list,<\/strong> and make sure there is a gift for both the referee and the referrer because you want to make both sides satisfied. Although the process might seem complex, it\u2019s actually not. All you have to do is pick a powerful tool<\/a> offering such a solution, such as EarlyParrot. For more details, visit our website<\/a> explaining the whole process in detail. Having such a tool will help build your email list in no time.  <\/p>\n\n\n\n

#7 Look for original opportunities to gather more contacts  <\/h3>\n\n\n\n

In the world of marketing, you need to think smart. Try looking for unique tactics to gather a bigger audience. <\/strong>One of them could be designing a really cool QR code.<\/a> Such practices vastly contribute to shaping a positive brand recall and, of course, building your dream mailing list. Have a look at some possible inspiration below: <\/p>\n\n\n\n

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Source: https:\/\/jess3.com\/ <\/p>\n\n\n\n

#8 Build your email list offline too <\/h3>\n\n\n\n

You never know where you might meet a new subscriber or even a customer. That\u2019s why it\u2019s extremely important to always have your business cards or leaflets to hand.<\/strong> Whether it\u2019s during a work meeting, lunch break, fair, or in your store \u2013 having them with you won\u2019t hurt but may possibly help. So go and check if you have enough business cards\/ leaflets now, and you’ll thank us later. There are many sources of data you can use to find corporate emails<\/a> personal addresses alike, but this is just one of them. <\/p>\n\n\n\n

#9 Pick wisely and never purchase an email list <\/h3>\n\n\n\n

No one wants bots, inactive email addresses, or people who want nothing to do with your business on their lists. Make sure you display your opt-in forms in places where your target audience is present.<\/strong> Consider what sites are visited by your ideal consumers, as well as what could be the best locations to place your sign-up forms. Avoid at all costs purchasing email lists from external agencies. Not only are they useless (most of the time), but they can also negatively impact your brand image once recipients start complaining about your content. Lastly, some of the best and most reputable email marketing tools<\/a> simply don\u2019t accept purchased email lists lacking confirmations of opt-ins.  <\/p>\n\n\n\n

#10  Ensure your opt-in forms are easily accessible on mobile devices <\/h3>\n\n\n\n

Statistics show that 63% of emails are opened on mobile devices<\/a>. This may as well mean that people generally want to sign-up from their mobile phones. Keep this in mind when you design your landing pages, pop-ups, and sign-up forms. You want them all to work perfectly on mobile devices so that people can sign up, view, and open your emails. <\/strong>After all, in the long run, the higher the opening the rate, the greater the possibility of a better conversion<\/a> rate. Isn\u2019t that the point? To know what your ideal open rate should be, check out these extensive statistics showing the average click-to-open rates of marketing emails worldwide as of June 2020 by industry<\/a>.<\/p>\n\n\n\n

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Source: https:\/\/www.statista.com\/statistics\/942725\/e-mail-marketing-click-to-open-rates-world\/ <\/p>\n\n\n\n

#11 Bounce Backs are not the end of the world<\/h3>\n\n\n\n

There might be times when you send an email newsletter to your subscribers but it doesn\u2019t reach each and every person on the list. This is due to common bouncebacks, caused typically by server or spam errors. A bounce message is what you receive as the email sender saying that a message was not delivered.<\/strong> Ideally, the benchmark for bounces should be less than 2%<\/a>. If, however, the bounce rate is higher than that for some reason<\/a>, you should think about fixing it. For instance, suppose you have the mailing address of a person whose email address is faulty, you can simply send them a postcard or a freebie asking them nicely to update their email address in your database. Don\u2019t forget about offering a discount code or other surprise. This will undoubtedly contribute to lowering the bounce rate and improving the effectiveness and performance of your email messages. <\/p>\n\n\n\n

#12 Build your own online community<\/h3>\n\n\n\n

Sounds scary? It\u2019s actually not. Creating an online community managed by yourself, such as a Facebook group, telegram group, or a blog is a great way to gather your target audience in one place. Once the group\/blog is up and running, it\u2019s your time to shine<\/strong>. Invite followers there to join your email list. You can do so, for example, by offering some sort of an incentive to your audience, such as a discount code or a free shipping option valid exclusively for group members\/blog readers. <\/p>\n\n\n\n

Summary<\/h2>\n\n\n\n

Now you know all the right tricks and hacks for building your own strong and healthy mailing list. Let\u2019s have one more look at the most important takeaways:<\/p>\n\n\n\n