{"id":1990,"date":"2022-10-28T07:11:23","date_gmt":"2022-10-28T07:11:23","guid":{"rendered":"https:\/\/www.earlyparrot.com\/blog\/?p=1990"},"modified":"2022-11-24T13:50:58","modified_gmt":"2022-11-24T13:50:58","slug":"ecommerce-referral-programs","status":"publish","type":"post","link":"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/","title":{"rendered":"Ecommerce Referral Programs"},"content":{"rendered":"\n<p>As seen with our initial introduction, <a href=\"https:\/\/www.earlyparrot.com\/blog\/social-media-marketing-and-referral-marketing-a-power-couple\/\">social media<\/a> has become one of the biggest ways to market your business. Companies have leveraged eCommerce referral programs to generate new <a href=\"https:\/\/www.earlyparrot.com\/blog\/8-good-practices-to-power-up-your-sales\/\">sales<\/a> and <a href=\"https:\/\/www.earlyparrot.com\/blog\/referral-marketing-strategies-that-work-for-saas-e-commerce-list-building\/\">referrals<\/a>.<\/p>\n\n\n\n<p>The easiest way to leverage these resources is through online referral programs. These programs reward you for bringing in new customers, while also giving you a <strong>small cash bonus<\/strong> or item as appreciation for referring them.<\/p>\n\n\n\n<p>There are <strong>two main reasons<\/strong> why having an e-referral program is important to your business. First, it creates a positive environment where <strong>people feel comfortable recommending<\/strong> your products or services. Your current and potential clients will be more likely to refer you if you appreciate their hard work and look forward to receiving something yourself for helping them find what they wanted.<\/p>\n\n\n\n<p>Second, <em>letting others know<\/em> about your company and its products can create new growth opportunities. By offering <a href=\"https:\/\/www.earlyparrot.com\/blog\/parrotinspires-how-to-choose-the-best-rewards-for-your-referral-program-participants\/\">rewards<\/a> for referrals, you\u2019ll see a rise in interest in your product line and company.<\/p>\n\n\n\n<p>This article will go into detail on how to start eCommerce referral programs for your business and earn extra profits.<\/p>\n\n\n\n<h2>Examples of eCommerce referral programs<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/574071\/pexels-photo-574071.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"\"\/><\/figure>\n\n\n\n<p>There are several ways to reward your referrals with some extra money or rewards for bringing in new customers. The easiest way to do this is through reward program cards, where you earn points towards prizes for shopping at certain sites.<\/p>\n\n\n\n<p>There are <strong>many online gift card exchange websites<\/strong> that will pay you real money for you to spend elsewhere. By spending enough points on these sites, you can easily make large sums of money!<\/p>\n\n\n\n<p>Other types of <em>referral bonuses include free merchandise<\/em> or direct cash payments for purchases. Many companies will offer a <em>small monthly bonus per person referred<\/em> as a loyalty plan.<\/p>\n\n\n\n<p>These rewards are not only easy to achieve, but also fun to watch others succeed from being part of the team that helped them find a new customer. Who doesn\u2019t want more money?<\/p>\n\n\n\n<p>By offering such incentives, you <em>help create loyal fans<\/em> who are actively involved in promoting your business. These people are very likely to spread positive messages about you and increase <a href=\"https:\/\/www.earlyparrot.com\/blog\/6-tips-for-boosting-conversions\/\">conversions<\/a>. &#8211; <\/p>\n\n\n\n<h2>Benefits of having referrals<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/4974915\/pexels-photo-4974915.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"\"\/><\/figure>\n\n\n\n<p>As mentioned before, referrals are one of the most powerful ways to grow your business. By offering rewards or prizes for people that you want to recruit as members of your brand, you create a pull factor to motivate them to work for you.<\/p>\n\n\n\n<p>By <strong>giving something back<\/strong> to those who speak well about your product or service, you build trust which is very important in marketing.<\/p>\n\n\n\n<p>A referral reward can be anything from buying merchandise to <strong>receiving additional services<\/strong> or products. It doesn\u2019t matter what kind of incentive you choose, just make sure it\u2019s meaningful to you and your company!<\/p>\n\n\n\n<p>There are <em>many different types<\/em> of referral programs. Some are more common than others, but all have one thing in common \u2013 growth for your business. This article will talk about some of the <em>best-performing ones<\/em> for eCommerce stores.<\/p>\n\n\n\n<h2>How to create eCommerce referral program<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/3944405\/pexels-photo-3944405.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"\"\/><\/figure>\n\n\n\n<p>Launching your <a href=\"https:\/\/www.earlyparrot.com\/blog\/referral-program-101\/\">referral program<\/a> is the <strong>next logical step<\/strong> in developing your online business. Creating an <strong>incentivized referral program<\/strong> is a great way to bring in new clients, boost sales, and grow your business.<\/p>\n\n\n\n<p>There are several ways to go about creating an incentive-<em>based referral program<\/em> for your business or website. Some of the most <strong>common types include reward programs<\/strong>, discount coupons, and special offers.<\/p>\n\n\n\n<h2>Sample referral programs<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1181280\/pexels-photo-1181280.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"ecommerce referral programs\"\/><\/figure>\n\n\n\n<p>A refer-and-earn program rewards you for referring others to do something by offering them a discount or even giving them free products or services.<\/p>\n\n\n\n<p>Mostly, online vendors have referral programs because they know how powerful <a href=\"https:\/\/www.earlyparrot.com\/blog\/drive-word-of-mouth-marketing\/\">word-of-mouth marketing<\/a> can be!<\/p>\n\n\n\n<p>By having other people promote their business for a fee, they gain exposure while also strengthening relationships with both new and current customers.<\/p>\n\n\n\n<p>Referrals are one of the most effective ways to increase sales as well!<\/p>\n\n\n\n<p>That\u2019s why <em>almost every major retailer<\/em> has some sort of loyalty or referral program. It\u2019s simply not possible to buy anything from Amazon, for example, without being invited to join its Prime membership service or signing up for its <strong>frequent buyer cards<\/strong>.<\/p>\n\n\n\n<p>And just like what we talked about before, special perks can win you over (like $10 credit towards your next purchase!).<\/p>\n\n\n\n<p>So if you\u2019re looking to boost sales at your store, start thinking about ways to reward people for doing business with you.<\/p>\n\n\n\n<h2>Do I have to build an eCommerce site to run eCommerce referral programs?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7621381\/pexels-photo-7621381.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"ecommerce referral programs\"\/><\/figure>\n\n\n\n<p>Running an <em>effective <a href=\"https:\/\/www.earlyparrot.com\/blog\/parrotinsider-9-how-can-earlyparrot-support-your-ecommerce-platform\/\">eCommerce referral program<\/a><\/em> doesn\u2019t require you to use all of the tricks that most marketers use these days. You don\u2019t <strong>need fancy analytics software<\/strong>, social media tools, or promotional products \u2014 what matters is being prepared before your campaign starts!<\/p>\n\n\n\n<p>By using some <strong>basic online marketing strategies<\/strong>, you can position yourself as a leader in your field and attract new business while generating conversions and referrals.<\/p>\n\n\n\n<p>That\u2019s why we\u2019ve compiled this list of free tools for beginner digital marketers who are looking to launch their <strong>successful eCommerce referral programs<\/strong>.<\/p>\n\n\n\n<h2>Can I run a referral program on the internet?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/4974914\/pexels-photo-4974914.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"ecommerce referral programs\"\/><\/figure>\n\n\n\n<p>Running an <strong>online shopping referral program<\/strong> is not hard to do, nor does it <strong>require much time<\/strong> or money. All you need to start your <em><a href=\"https:\/\/www.earlyparrot.com\/blog\/referral-marketing-ultimate-guide\/\">referral marketing<\/a> campaign<\/em> are some tools and resources.<\/p>\n\n\n\n<p>There are many ways to create your affiliate link and reward users for bringing in new customers. You can give them a discount, send them a gift, or both.<\/p>\n\n\n\n<p>The most common way to <a href=\"https:\/\/www.earlyparrot.com\/blog\/parrotinspires-how-to-promote-your-referral-program\/\">promote referrals<\/a> is through what\u2019s called a rewards program. Companies offer discounts or special perks for people who shop at their stores. By promoting these products, you get a bonus income source.<\/p>\n\n\n\n<p>By creating your own rewards program, you can pick and choose which brands you want to include and how big of bonuses you would like to give away.<\/p>\n\n\n\n<h2>What are the requirements to run an eCommerce referral program?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/6238367\/pexels-photo-6238367.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Man Typing Credit Card Details\"\/><\/figure>\n\n\n\n<p>First, you will need to determine if your potential referrer is active on at least one of the <strong>major social media platforms<\/strong>. If they are not, then it is pointless to ask them to use their account to promote for you!<\/p>\n\n\n\n<p>Next, you will want to make sure that their referrals are converting. This means making sure that what they are promoting sells and that people who purchase from their referred link or <strong>person buy something else<\/strong> as well.<\/p>\n\n\n\n<p>If this does not happen, then why <em>would anyone trust<\/em> your online business more than theirs? You can also check to see if these conversions are being reflected in their sales figures, but again \u2013 must have proof before <em>adding recruits<\/em>.<\/p>\n\n\n\n<h2>Who should run an eCommerce referral program?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/3861972\/pexels-photo-3861972.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"ecommerce referral programs\"\/><\/figure>\n\n\n\n<p>As mentioned before, running an online referral program for your business or brand is not limited to those with <em>large social media followers<\/em>. You do not even have to have a website!<\/p>\n\n\n\n<p>Running an affiliate marketing program is a great way to <strong>start building additional revenue streams<\/strong>. The best way to get started is by picking a niche that you are passionate about and that can be rebranded easily.<\/p>\n\n\n\n<p>Your potential affiliates will give you credit for having a good product so it is important to pick the one you believe in. Once you have this confirmation, you can begin looking into which software they use and how you could implement these features onto your platform.<\/p>\n\n\n\n<p>By offering rewards to people who refer others to you, you increase traffic to your site and help grow your audience. This is especially true if the referrals bring in new customers as well!<\/p>\n\n\n\n<p>What is referred to as a \u201crefer-and-get\u201d model works most effectively when there is a clear connection between what person received the reward and why the recipient would benefit from being associated with your company.<\/p>\n\n\n\n<p>For example, if someone purchases a laptop through Amazon, then they may receive a $25 gift card to Target. Individuals buying a <strong>computer probably want quality equipment<\/strong>, so giving them a discount at their local target store is logical.<\/p>\n\n\n\n<p>This article will go more in-depth about some of the benefits of opening up your business to outside sources, along with tips on how to create yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As seen with our initial introduction, social media has become one of the biggest ways to market your business. Companies have leveraged eCommerce referral programs to generate new sales and referrals. The easiest way to leverage these resources is through online referral programs. These programs reward you for bringing in new customers, while also giving [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Referral Programs<\/title>\n<meta name=\"description\" content=\"Ecommerce Referral Programs are a must-have for any eCommerce store that wants to capitalize on the word-of-mouth channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Referral Programs\" \/>\n<meta property=\"og:description\" content=\"Ecommerce Referral Programs are a must-have for any eCommerce store that wants to capitalize on the word-of-mouth channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"Referral Marketing Blog - EarlyParrot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EarlyParrotApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T07:11:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T13:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.pexels.com\/photos\/574071\/pexels-photo-574071.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" \/>\n<meta name=\"author\" content=\"Kylie Marshall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Early_Parrot\" \/>\n<meta name=\"twitter:site\" content=\"@Early_Parrot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kylie Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\"},\"author\":{\"name\":\"Kylie Marshall\",\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/#\/schema\/person\/1c56eccb056a876c061693a974002816\"},\"headline\":\"Ecommerce Referral Programs\",\"datePublished\":\"2022-10-28T07:11:23+00:00\",\"dateModified\":\"2022-11-24T13:50:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\"},\"wordCount\":1372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/#organization\"},\"articleSection\":[\"Business\",\"Referral Marketing Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\",\"url\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\",\"name\":\"Ecommerce Referral Programs\",\"isPartOf\":{\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/#website\"},\"datePublished\":\"2022-10-28T07:11:23+00:00\",\"dateModified\":\"2022-11-24T13:50:58+00:00\",\"description\":\"Ecommerce Referral Programs are a must-have for any eCommerce store that wants to capitalize on the word-of-mouth channel.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/ecommerce-referral-programs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.earlyparrot.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce Referral Programs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.earlyparrot.com\/blog\/#website\",\"url\":\"https:\/\/www.earlyparrot.com\/blog\/\",\"name\":\"Referral Marketing Blog - EarlyParrot\",\"description\":\"Looking for referral marketing tips for your loyalty program? 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Companies have leveraged eCommerce referral programs to generate new sales and referrals. The easiest way to leverage these resources is through online referral programs. 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