20+ Factors to Consider When Choosing Referral Program Software

When it comes to the greatest referral marketing software tools , there are a lot of factors you need to consider. You might be wondering what they all are and how they can help you make the right decision. The referral program software market is changing and evolving every day, which means that there is no one referral program software that will work perfectly for everyone. In this blog post we will discuss 11 factors that you should take into consideration when choosing the best referral marketing software for your business!

What is a referral program software?

Referral Program Software is a web application that helps you maintain and promote referral marketing programs. When it comes to referral marketing, businesses have different objectives, which means they need customized campaigns. Referral Program Software allows users to create their own referral software from scratch or by using one of its many predefined templates.

Some of the best referral program software enable companies to track the success of each campaign as well as set specific targets such as increasing brand awareness among certain demographics. In addition, there are tools that allow users keep an eye on referrals in real time and send automated emails announcing rewards upon reaching milestones within a particular campaign .

Some of the most reliable referral marketing software tools will allow for easy integration with social media networks, email marketing service providers as well as other referral tools. In addition, the most reliable customer referral programs provide users with a suite of data analytics that measure the success and impact of referral software over time.

Referral Program Software makes it easier to build successful campaigns by providing features such as:

– campaign management tools;

– automated reward distribution and milestone tracking;

– ability to send rewards via email or text message;

– built in landing page creator and hosting capabilities;

– integrations into existing customer databases, live chat tools, CRMs systems and more. By using these resources you can create an unparalleled experience for your customers increasing revenue through increased referrals & word of mouth.

Benefits of using a referral program software

1. Referral program software allows you to reward your existing customers for their referrals

That is one of the biggest benefits. When you are using referral marketing solutions, it is automatically rewarding your existing customers when they refer someone and bring new customers to your company.

You don’t have to worry about adding up all the referrals yourself and deciding how much each referral was worth.

Your own referral marketing program will do this for you!

It also allows companies to give points or coupons that can be used on their website or anywhere in their store. This is a great way of showing how valuable customer referrals really are, which will encourage more people to make referrals in general. A referral incentive strategy should always include giving out coupon codes with every referral because it creates opportunity for both the person inviting others as well as the referred friend receiving discounts after signing up through an invite code from their friends/family members/colleagues.

2. The referral program can be customized so that it fits with your company’s branding and values

If you are using one of the best referral program software, then it will be completely customizable to your company’s values and goals.

This is especially beneficial if your own referral program is associated with a larger marketing campaign or brand awareness effort that requires specific messages or promotions.

Avoid the type of customer referral program that cannot be customized to your company’s specific needs.

This is especially important if you are running a referral campaign for the first time. Customization will help ensure success by matching up with your brand’s goals and values, as well as making it easy to track referrals back to their source so you can give credit where it is due.

There may not always be an option when choosing your customer referral program on whether or not they offer customization features, but this should still be one of the factors considered before committing since there could potentially be other avenues available such as add-ons or third party integrations which might fill in this gap.

3. It is easy to set up a referral program, meaning you don’t have to hire someone else to do the work for you

If referral program software is easy to set up, then you can avoid hiring an outside agency or expert.

This will help save time and money in the long run since it means that your employees won’t need special training for referral campaign management.

Moreover, referral program software should be intuitive enough so employees don’t require additional support from a third party due to complexities with setup or other issues like this. This also helps ensure success by making sure referrals are coming through without any hiccups along the way which can happen if there are difficulties during implementation of referral campaigns using referral program software products that aren’t as user friendly.

The level of ease when setting up referral software varies depending on the product though, so the referral program software you choose should be intuitive and user-friendly.

If there are any concerns about this, then it is worth taking the time to review demo videos or check out reviews from other users who may have more insight as to how easy it is to run referral programs.

For companies that like referral marketing software which requires no training, they will need employees to understand referral marketing at a fundamental level in addition to those using the product since referrals must originate from within an organization for them to work well (and not come across as spam). So even if referral campaign management is simple when using your own referral programs because of customizable options, having existing knowledge on what constitutes successful referral strategies before implementation is still important so employees don’t lose interest in referral programs because campaigns aren’t living up to their expectations which can happen if employees don’t have the right knowledge beforehand.

4. You are able to track how many people are signing up through each customer’s link

One of the most important factors to consider when choosing referral program software is whether or not you can track how many people are signing up through each referral link.

To make sure referral software isn’t wasted because no one is taking advantage of it, it’s crucial that referral program software allows you to see which links are getting clicked on and what kind of traffic they’re sending your way (in addition to seeing how successful referrals were after they’ve been sent out).

This helps ensure success by letting marketers know where problems might be occurring so these issues with referral marketing campaigns don’t have a negative effect on overall customer acquisition efforts since referrals won’t be as effective if there isn’t enough traffic being directed towards them.

5. There are different types of rewards – cash, discounts on products/services, free items from the store, etc… 

Different referral program software offers different kinds of referral rewards.

Cash is the most popular reward type (which makes sense since it’s easy to track and more universal) but some of the referral marketing solution offers have special discounts or free items from a store, which can help drive additional sales for smaller purchases by making them seem like more worthwhile investments at first glance.

If this sounds appealing, then your own referral program software should have these features so you aren’t limited in terms of what kind of referral campaigns you want to run and how they will be used.

The reverse could potentially happen if there isn’t enough customization with referral campaign types allowed through referral program software products though – where marketers might not be able to find the right mix between referrals and other referral marketing software features to make referral campaigns as effective as possible.

A reverse scenario could also be true, where referral campaign types aren’t allowed with referral marketing platform products that don’t have enough customization options – which can limit marketers in terms of what kind of referral software they want to run and how they will use them.

To avoid this from happening then it’s crucial you do your research beforehand so there are no surprises down the road once a product has been chosen (and if necessary, ask for additional details on specific referral program software features). Otherwise you might not get all the exposure and referrals out of each referral campaign type that is otherwise potentially achievable.

If these concerns sound like they could be a problem, then referral marketing software should have these features to make sure referral marketing campaigns aren’t wasted because no one is taking advantage of them.

This will help ensure success by letting marketers know where problems might be occurring so these issues with campaigns don’t have a negative effect on overall customer acquisition efforts since referrals won’t be as effective if there isn’t enough traffic being directed towards them.

You can track how many people are signing up through each referral link and what kind of traffic they’re sending your way (in addition to seeing how successful referrals were after they’ve been sent out).

6. Referral software creates an opportunity for an online business to expand by attracting new customers without having any upfront cost or risk

This helps ensure success by letting marketers know where problems might be occurring so these issues with campaigns don’t have a negative effect on overall customer acquisition efforts since referrals won’t be as effective if there isn’t enough traffic being directed towards them.

What factors to take into consideration when choosing a referral marketing platform

1. Does the software have an intuitive interface that is easy to navigate and understand?

The first factor to consider when choosing referral marketing software is whether or not the interface has an intuitive design that makes navigation simple. If the user experience does not have a clean layout then customers may struggle with using it due to confusion about where buttons are located or what they are for. A clean interface can be the difference between success and failure of referral marketing campaigns, so this is definitely something to consider when choosing your best referral program software!

2. Is there a customer support team available for help 24/7?

The referral program software market is constantly changing, which means that the referral software you are using today may not work for your business tomorrow. The support team of your own referral program software can help to keep your referral tracking software running smoothly and successfully by helping with any issues or questions that arise in between changes. A 24/hour customer service line will provide reassurance when problems do come up so it is important to consider whether or not this kind of support exists before making a decision about your best referral marketing tools!

3. How much does the software cost – are there any hidden fees or costs associated with it ?

The referral tracking software market can be extremely expensive so it is very important to consider how much the referral program will cost you. A lot of referral marketing programs have hidden fees that are not made clear when signing up or choosing a package, which means that in the long run they may end up being more expensive than other options available on the market! Make sure to carefully read all terms and conditions before making any decision about referral program software – this could save you thousands down the line!

4. What are the benefits of this referral program software over others on the market?

The referral program software you choose should be better than the other referral software on the market in some way – whether it is cheaper, more intuitive or offers a better variety of features. Make sure to carefully consider what makes this referral program different and why it would work well for your business before making any decision!

5. Can I use my own logo, colors, and branding for this referral program  software

The referral program software you choose should be customisable so that it integrates well with your existing branding and design. This will help to keep your brand consistent on the referral programs as well as improve the overall look of them! If you aren’t able to fully customize referral program software then they may not work very efficiently for your company, so this is something else worth considering when looking into referral program software!

6. Will this referral program automatically track referrals without me having to do anything else after inputting them into the system ?

The referral program software that you choose should be able to track referrals automatically without requiring a lot of input from the user. This will save time and effort as well as help with keeping referral software consistent! If referral promotion tracking is not automated then it will make programs difficult to use – something else worth considering when choosing referral marketing software.

7. What are the primary goals of your referral program software – is it to increase sales, improve customer retention or both?

The referral program software that you choose should be focused on helping to achieve the primary goal of your referral promotion. You need to ensure that it has features and functions relevant for this purpose so make sure to carefully consider what your referral programs are trying to do before signing up! If referral program software doesn’t have the right features then they will not work very efficiently, so another thing worth considering when choosing referral marketing software.  

8. How many customers do you have in your database –

The best referral program software can help to target customers that are relevant for your referral programs across various marketing channels.

The referral program software should be able to integrate with the database you use for your company so that it is possible to upload customer data and run referral marketing campaigns effortlessly. This will allow referral programs to specifically target people who might benefit from them, which in turn makes referrals more likely! You also need to consider how many customers or contacts you have when choosing referral promotion software – if there aren’t enough then they may not work very well.

9. Do you need a system that offers reward points for referrals?

The referral program software you choose should have features allowing to reward clients thanks to their customer loyalty. This will make your referral promotion more interactive and engaging, which in turn can help you run referral campaigns more often, increase the level of customer loyalty and even expand your existing customer base! If there are no rewards offered with referral programs then they may not be effective – that’s yet another thing worth considering when choosing the best referral software.

10. How much data do you want to collect on your customers and prospects ?

The referral marketing software should be able to collect data from referral participants. This will allow you to find out information about your contacts and customers, which can then be used for future marketing campaigns! You also need to consider how much data you want your referral software to gather – if there isn’t enough then it may not work very well.

11. What is the budget?

All referral promotion software has a price so make sure that this won’t put too big of a hole in your pocket before making any decisions! Some referral marketing programs may have higher prices but offer more features or better support while others could come at a lower cost with fewer added benefits. Consider whether money would be better spent elsewhere maybe on different types of marketing activity

12. Do you want the ability to create custom fields in order to capture more information about your customers and prospects ?

The perfect referral marketing program should have features for capturing more data on referral participants. This will allow you to gather useful information, which can then be used for future marketing campaigns! You also need to consider whether or not this is something that would be relevant – if it isn’t, then referral software may still work without custom fields but they won’t function as well.

13. How long do you want referral tracking links to last?

Best referral programs should help create referral links that are able to track referrals over a specific period of time. If referral promotion tracks don’t expire after some time has passed then there could potentially be problems with the way in which your referral promotions are being tracked so make you know how long these types of referral tracking links are allowed to be! You also need to consider whether referral promotion tracks should expire at all – if they don’t, then referral software may still work but there could be problems with the way in which your referral promotions are being tracked.

14. What reporting features do you want?

All referral program software has some type of reporting feature so make sure that any reports will actually provide useful information for future marketing campaigns! Some referral program software may include better reporting while others could come with less added benefits, so decide what kind of reports would be most beneficial for your business before making a decision on this aspect. Think about how many different types of sales or leads referral marketing platforms can help produce and whether more detailed analytics is needed based on these factors.

15. How easy will referral program software be to use?

The referral promotion software should have an intuitive interface so that anyone can create referral links and referral programs without much difficulty! You also need to think about how quickly you want referral programs up and running – if it won’t take long then this could still be a good choice but might not work as well as some other options out there on the market where setting things up is quick and simple.

16. Do you want mobile optimized referral program software ?

All referral promotion platforms are usually available online, however, some may offer more features than others depending on your business needs! Some people may prefer having mobile-optimized referral sites while others don’t see any added benefits to this so it’s important to consider whether referral promotion software should be compatible with mobile devices before making any final decisions.

17. What platforms do referral program software work on ?

Some referral software may only integrate with one or two different types of operating systems, while others could support a wide range! Decide which platform is the best choice for your business and make sure that anything you choose will work well enough before moving forward – otherwise referral links might not track referrals very effectively! You also need to think about what kind of customers would most benefit from using referral links – if they’re all using laptops then having an integrated solution isn’t really necessary but if there are some people who use tablets too then this feature becomes more relevant.

18. Does the software integrate with your website, CRM, and email marketing tools to streamline your customer acquisition process

All referral program software should be integrated with at least one of these tools but some referral links might not integrate very well or work as fluidly in comparison to other referral promotion platforms! Decide how much it matters that referral links are fully functional before making a final decision on this aspect.

19. How long will your trial last? What is the cost for each plan and do you have any discounts available?

Referral promotion programs usually offer some type of free trial period so make sure to think about whether you want something like this first – if there’s no need then trying out referral links may still function as intended, but won’t benefit from added benefits such as having a free trial option available! You also need to consider what kind of referral links you want to use for this – if they aren’t particularly expensive then it might not be necessary to try out different referral program software first.

20. Is there an option for integrating social media into the entire referral process so that customers can refer friends on Facebook or Twitter?

All referral promotion programs should be able to integrate your referral process with social networking sites but some referral links might not work as easily or quickly in comparison! Decide what kind of referral program software you want before moving forward – this aspect will largely depend on how important it is for customers to refer friends over these platforms.

21. Can you customize the rewards in order to incentivize different types of behaviors such as referring new customers vs referring old ones ?

All referral promotion platforms should be customizable in some way and allow referral links to incentivize different behaviors but the intricacies of how referral software work will vary between products so it’s important to think about what you want before making a final decision! You also need to consider whether you’ll need support for these kinds of customization options – if they’re not needed then referral program software might not add any value.

22. How do referral credits get applied? Are there separate referral accounting reports that break down each user’s referrals by source, type, etc.?

Referral credit systems can usually integrate with whatever accounting system is being used within businesses which makes things simpler when it comes time for reporting purposes! Look into the details surrounding this aspect because referral program software will integrate with whatever referral accounting solution is being used and it’s important to consider whether this kind of integration works well.

23. How quickly does referral program software process referral credits? Can you get a refund if the referral credit system doesn’t work properly or on time?

The speed at which referral program software processes referrals depends largely on what platform is chosen but some may be slower than others! Make sure that everything works as intended before making a final decision because refunds might not be possible in case things don’t go according to plan – make sure you’ve decided exactly how much priority should be given to each factor surrounding these kinds of issues beforehand!